The Beacon Way

Did you know that you can use digital marketing to not only market your business but attract talent and maintain and enhance your company culture, even after you’ve hired people? Join us for this episode of The Beacon Way as we share some key insights from the past 10 years and track how digital marketing and recruitment marketing has evolved. We take a look at some of the disruptions that have ta...

Welcome to part 2 of building out your strategy here on The Beacon Way Podcast. Today, we are going to get into the nitty-gritty of how to put together your marketing calendar. You first need to ascertain how much time you’re going to give to marketing by weighing up your company’s goals, checking how much time and money you have available, and being clear on your strengths and weaknesses. Then, y...

Today, we will be breaking ground on a new topic: building out your strategy. We all know that having a brilliant, brand-aligned, audience-driven marketing strategy will give you the best chance of achieving your goals. So, in part one of this episode series, we discuss why your business’ foundation is the key element of your strategy document and we break down exactly why it’s so important. Digit...

Welcome to The Beacon Way Podcast! Today we have our fourth and final episode on websites. This episode is all about your support pages, and why you shouldn’t forget them! Although they seem like something that should get the least focus, your support pages are more important than you think. We discuss your blogroll, your Frequently Asked Question (FAQ) page, and your contact page to help you to b...

Welcome to The Beacon Way Podcast! Today is our third episode on websites, and we’re talking specifically about why we think you should put your prices on your website, although it seems controversial! We will guide you through the ways to avoid awkward price conversations, get the best traffic from online ads, remove barriers to entry, and cultivate a connection with your clients. We’ll also cove...

Welcome to another exciting episode of The Beacon Way Podcast! Today, our hosts Jennifer Christensen and Adrienne Wilkerson continue our series about websites. For our second episode in July, we are focussing on building a Home and About page that people want to read. We kick off by discussing what above-the-fold and below-the-fold mean and what you need to do in order to get them right: establish...

Welcome to another engaging and informative episode of The Beacon Way with our hosts, Adrienne Wilkerson and Jennifer Christensen. We are sticking with the theme of building your brand and how to make sure that your marketing cultivates connection with your clients, and today and for the rest of the month we’re honing in on Websites because your website is the hub of all your marketing. As a start...

Welcome to a new, captivating episode of The Beacon Way Podcast! This episode is the finale of a four-part series, covering all things brand messaging. Our hosts, Adrienne Wilkerson and Jennifer Christensen tackle the last topic of the series: “How to practically use your information to boost your brand on social media.” This episode wraps up the series by taking everything we have learned, from b...

Welcome to another gripping episode of The Beacon Way Podcast! This episode is the third of a four-part series, covering all things brand messaging. Our hosts, Adrienne Wilkerson and Jennifer Christensen, tackle the third topic of the series: “What problem does your product or service solve for your target audience?” and ”What makes you different from your competition?” We start by understanding h...

Welcome to another exciting episode of The Beacon Way Podcast! This episode is the second of a four-part series, covering all things brand messaging. Our hosts, Adrienne Wilkerson and Jennifer Christensen tackle the second topic of the series: “Who is your target audience and why is it important to know them?” Despite being scary, we begin to understand the significance of asking tough questions....

Welcome to a new and exciting episode of The Beacon Way Podcast! This episode is the first of a four-part series, covering all things brand messaging. Our hosts, Adrienne Wilkerson and Jennifer Christensen, ask the first big question of the series: “Who are you as a company?” They discuss the importance of being self-aware, sticking to your values, and practicing authenticity in all things related...

Welcome back to part two of our conversation about the buying process! In the previous episode, we explored customer expectations throughout the buying process, so make sure to and check out Episode 6 to learn more about that. Today, we further expand on how a company should interact and create an important relationship with its customers during all stages of the buying process. We’ll guide you th...

Is there a way you can get ahead in the world of digital marketing to ensure that you are your customers’ first choice? In this episode of The Beacon Way Podcast, we break down the five stages of the customer buying process. First, we discuss how you can grab your target market at the stage of them identifying a need for something. We then talk about how ensuring that the information you provide a...

Welcome to another episode of The Beacon Way Podcast, a show that focuses on the current trends and the dynamic world of digital marketing for small businesses. Digital marketing has created many exciting avenues for businesses to reach potential clients, but what are the potential negative aspects of digital marketing? In today’s episode, we discuss the importance of identifying and removing barr...

Oftentimes with digital marketing, there’s a lack of human-to-human contact, but the connection with your potential clients is crucial when it comes to marketing. The Beacon Way ensures that you, as a company, cultivate conversations and connections with your ideal clients. Welcome back to another episode of The Beacon Way Podcast, this is our first episode talking specifically about The Beacon Wa...