The Battle Plan Marketing Podcast

Today we’re going to talk about content marketing tips for home service contractors. What is content marketing? Well it’s just as it sounds, it’s the process of creating and publishing written, audio, or video content for your website and then promoting it on the Internet. Those are two separate processes so let’s look at creating content first and WHY your company may want to do so. The answer to...

Today we’re going to talk about how to rank in Google searches locally for the services your company provides. Getting your local home service company to rank on page #1 in Google for searches related to your home services is one of the top ways to grow your business. Let’s take a look at some of the key factors that can help you get there. Join our daily podcast adventures on your favorite podcas...

Today we’re going to talk about adding your site to Bing Webmaster Tools to expand your search and traffic potential. While Google dominates online searches there are still lots of Microsoft Windows users who prefer Bing’s search engine. Bing also powers Yahoo’s search engine, and the two combined account for about 4% of all US searches. So ignoring Bing is the same as ignoring a significant sized...

Today we are going to talk about powering up your website rankings and traffic with local links. Links from other websites to yours are the #1 ranking factor for your website and the #2 ranking factor for your Google My Business / Google Maps listing. Let’s take a look at 10 ways to build powerful local links and grow your local rankings, traffic, and prospects without the need for any SEO tools....

Today, we are going to talk about lead conversion rates. Sometimes, the solution to growing sales is not about getting more leads, but implementing efficient systems that get more sales out of the leads you're already getting. Let’s take a look at how you might be able to improve the sales you get from the leads you’re already generating. Tune in to see what’s happening and what you can do ab...

Today, we are going to talk about generating leads using local SEO, or local search engine optimization. Advertising can generate leads today but when you turn them off, there’s no more leads. Local SEO can generate leads for months or years, even if you turn off your efforts for a while. So lets take a deep dive into how to create a long lasting lead generation machine that works as hard as you d...

In today’s podcast we are going to talk about the present and future danger of Google Ads. Most home service companies use Google Ads to generate leads and keep their trucks rolling. But there is a current and even more drastic future danger to Google Ads that you need to be aware of. And that danger is the very real possibility of your budget getting out of control and unaffordable due to machine...

Today we’re going to talk about 10 things you need to know before you hire a web designer. You wouldn’t hire a new team member before knowing and detailing exactly what they need to do for your company, so why would you build a website without the same attention and established goals in mind? And like your company, your website is going to take more than just one person to create it and make it wo...

Today we are going to talk about using marketing surveys to grow your business One of the biggest mistakes business owners and marketers make is thinking they know what their customers want. Like you’re a physiologist and had every one of your customers come in for a session. It’s laughable, yet it’s the mindset of most business owners, including myself many times. But we couldn’t be more wrong if...

Today we’re going to talk about working & generating leads for solar contractors. A lot of solar installation companies buy leads from many lead gen sources. Most of these leads are of pretty poor quality. None of those leads know, like, or trust your company because none of them have ever heard of you. A different company generated those leads and then sold them to you and probably a bunch of...

Today we are going to talk about the top 10 reasons businesses fail. Creating and running a business isn’t easy. According to the Small Business Administration 20% of business fail in year one, 50% go out of business by year five, and only about a third make it to ten years. The rewards of owning your own business can be fantastic and life-changing. But in order to get there, we all have to avoid...

Today we’re going to talk about how you can advertise your plumbing business and set yourself up for success. We’re going to share 3 advertising rules and then 6 platforms where plumbers can advertise successfully. Join our daily podcast adventures on your favorite podcast app. For more podcast episodes, visit https://thebattleplanmarketingpodcast.buzzsprout.com/ Battle Plan Marketing® Next-Level...

In today’s podcast episode we’re going to talk about How to build customer loyalty to keep customers coming back, and to grow referral business, reviews, testimonials, and case studies. Loyal customers can be priceless! Not only can they help grow your business without the high costs of advertising but enjoyable relationships can emerge and enrich the lives of yourself, your team, and your custome...

In this episode we’re going to talk about why the health of your business depends on your mental and physical health. Running a business is hard work. There are a lot of very different hats to wear and a lot of work to be done. It can become overwhelming and you can burn out causing your family and social life as well as your physical and mental health to suffer as a result. I’ll share what I’ve b...

Today’s podcast talks about 10 benefits of using eBooks to market your home service business. Position your company as an authority and as providing more value than your competitors. Establish superior credibility to prospects and build your email list using eBooks to bring you highly qualified leads who already know, like, and trust your company. Get rid or tire kickers and price shoppers and use...

21 tips for improved SEO for plumbers. Want more leads for your plumbing company? Get them free from Google! These 21 tips will help your company improve its search visibility in order to generate more leads from local online searches. Join our daily podcast adventures on your favorite podcast app. For more podcast episodes, visit https://thebattleplanmarketingpodcast.buzzsprout.com/ Battle Plan M...

The average consumer won’t do business with a company until they’ve encountered an average of seven touchpoints with your company. Learn why diversifying your potential touchpoints especially the ones you OWN, is crucial to the success and growth of your business. Join our daily podcast adventures on your favorite podcast app. For more podcast episodes, visit https://thebattleplanmarketingpodcast....

Increase the value of your service business by implementing these 5 strategies. If you want to sell your service business one day, these will vital ingredients to how much you’ll get for it. If you want to pass your service business onto to the next generation in your family, these are essential to setting them up for success instead of dooming them to struggles or worse. Join our daily podcast ad...

In this podcast interview, the dual owners of Ever Pro discuss why exceptional customer service is one of the most important functions of your home services company. Learn why having a knowledgeable CSRs answering your phone and booking your appointments is crucial to growing your business. They’ll discuss “speed to lead” and how every second counts with incoming leads and why automation is a key...

In today’s podcast episode we provide you with 10 plumber marketing ideas. You already know that Google ads, a mobile-friendly search-optimized website, and direct mail marketing are required tools for most plumbers. Here are 10 other ideas that can help you promote your plumbing business. Join our daily podcast adventures on your favorite podcast app. For more podcast episodes, visit https://theb...

How to use the power of video and YouTube to not only generate new leads, but also to prevent unnecessary service calls. YouTube is the 2nd most used search engine in the USA. Your prospects spend more time on it than most streaming television and movie channels. Are you using the power of YouTube is grow your business? Join our daily podcast adventures on your favorite podcast app. For more podca...

Why delivering the best possible quality products and experience to your customers is actually the least costly, most profitable way to do business. If you thought cutting corners could help your company be more profitable, this episode is for you. It reviews the philosophy from the book, “Quality is Free,” by Philip Crosby and details why investing in quality is your ticket to a profitable busine...

Google is rolling out a change that now displays customer reviews that include the same or related keywords that the searcher had used. Combine this with Google’s 1029 rollout of “Place Topics”, which are word bubbles of the most frequently used words from your customer reviews. These new changes reveal that getting customers to use keywords when they write their Google Reviews is something your c...

If you run Google Ads, you can’t afford to miss this podcast episode where we interview Jason Pittock, the CMO of ClickGUARD. ClickGUARD is a click forensics and IP blocking tool that connects to your Google Ads account and helps you identify and block clicks from fraudulent clicks, click farms, click bots, and just non-converting clicks. This one tool saved our clients nearly 30% of their budget...

Press releases are one of the oldest marketing tools used in business. But as with all things, the Internet and online business world has made the press release evolve, and now it’s more powerful and useful than ever. Join us as we explore the many benefits and uses for Press Releases in your marketing. Join our daily podcast adventures on your favorite podcast app. For more podcast episodes, visi...