The Battle Plan Marketing Podcast

Join us to explore 5 powerful solar marketing tips. They can work for any service company, but this content is geared toward solar contractors. We’ll explore Inbound marketing, solar calculators, being a guest on podcasts for links and EAT, and special guerrilla marketing tactic that can really make you stand out in the crowd. Take your solar company to the next level, and power up your marketing...

Discover how to attract highly-qualified leads that come to you. Learn why Inbound marketing creates lead generation that can last for years. Learn what it is, how it works, and how you can get started. Join our daily podcast adventures on your favorite podcast app. For more podcast episodes, visit https://thebattleplanmarketingpodcast.buzzsprout.com/ Battle Plan Marketing® Next-Level Marketing fo...

10 essential marketing channels for every home service business. Discover ten core marketing channels your home services company needs to be seen or heard on to generate more low cost but high quality leads. Join our daily podcast adventures on your favorite podcast app. For more podcast episodes, visit https://thebattleplanmarketingpodcast.buzzsprout.com/ Battle Plan Marketing® Next-Level Marketi...

Is your website unwittingly shutting out nearly 20% of all potential visitors? Is your website compliant with ADA and WCAG regulations? Over 12% of American’s are vision or hearing impaired and another 15% are mobility impaired. Can your website be used by all of them? Are you missing out on their business? Is your website a legal liability if it’s not compliant with regulations? Learn about those...

Want to close more sales from the leads you already have? Check out these 11 quick tips on how to close more leads. There’s a nugget or two in there for every salesperson and organization. Get better returns on your advertising dollars by making the most out of every lead you get. Join our daily podcast adventures on your favorite podcast app. For more podcast episodes, visit https://thebattleplan...

Explore 13 tips on how to prepare your home services company to thrive during a recession. Is your company prepared if we have a downturn in the economy? These tips plus a bonus will help you thrive in any economy, including a recession. Don’t wait for the downturn, get started now and be prepared for anything. Join our daily podcast adventures on your favorite podcast app. You can also find our f...

Would you like to generate more leads from your home services company website? This podcast episode explores 15 essential elements to creating an effective lead generation website. Join our daily podcast adventures on your favorite podcast app. For more podcast episodes, visit https://thebattleplanmarketingpodcast.buzzsprout.com/ Battle Plan Marketing® Next-Level Marketing for Contractors Analysis...

Discover two powerful direct main strategies that can provide good lead generation for your home services company. In this episode we’ll explore the power of retargeting with direct mail plus how to use direct mail and a consumer’s guide and pre-recorded messages to drive more leads to your business. Join our daily podcast adventures on your favorite podcast app. You can also find our full length...

Is your home service business struggling with profits? Do you have money every month to pay your team, yourself, your suppliers, your taxes, and still have profits left over? If not, then listen in on this episode because business is all about numbers and getting them under control is step #1 to building a profitable company. Meaghan Likes, CPA of Likes Accounting makes accounting easy and fun (ye...

Want to generate more leads for your home service company? Google Maps is the most valuable real estate your company has besides your office. Learn how to optimize your Google My Business listing so it ranks better and has a chance to become a serious lead generation tool for your business. Join our daily podcast adventures on your favorite podcast app. For more podcast episodes, visit https://the...

Great customer reviews are essential to building and growing your home services company. This podcast episode teaches how to put your reputation management on autopilot to grow more reviews, get great reviews, and catch any dissatisfied customers before they place a review online. You’ll also learn how to embed reviews on your website, and control what third-party websites you want reviews to be d...

Maximize your advertising returns while lowering your costs using these 15 rules for creating high-performing Google Ads campaigns. Don’t run Google Ads until you’ve got a handle on these 15 essential tips for running profitable ads. Are your Google Ads campaigns providing a great return on investment? If not, you owe it to yourself to implement these 15 rules today. Join our daily podcast adventu...

Lower your advertising and marketing costs while increasing your sales by staying connected to existing customers. Increase lifetime sales, repeat business, referrals, reviews, and case studies by growing your business from within, staying connected and always marketing to your past, existing clients. Join our daily podcast adventures on your favorite podcast app. You can also find our full length...

Discover why email marketing is an essential ingredient to every successful home service business. Learn why and how it’s cheaper and more profitable to stay connected to existing customers than to always be looking for new ones. Why the return on investment in email marketing exceeds any other marketing or advertising platform available. Join our daily podcast adventures on your favorite podcast...

Explore the journey buyers take before they decide to buy from you and what you must do to attract as many of them as possible. Learn what content your ideal prospects are looking for and how to deliver it to them so they come to know, like, and trust your company and choose to do business with you. You can also find our full length episodes on our website at https://thebattleplanmarketingpodcast....

If you want to generate more leads for your home service business then you have to be seen where your prospects are searching for companies like yours. Discover what it takes to dominate lead generation in your local service area. Explore what works today and what doesn’t. Where not to waste your marketing dollars and where to focus your efforts. You can also find our full length episodes on our w...

Today we’re going to talk about creating a steady stream of recurring revenue with service agreements, maintenance contracts, and VIP club memberships. Explore how to create predictable and reliable revenue, stay connected to customers, and grow future business from the customers you already have. Learn about these topics and more in this episode of Battle Plan Marketing podcast. You can also find...

What’s your sales message to your prospects? Is it your company’s message or are the salespeople winging it? What systems do you have in place to deliver the same sales message to every prospect? What systems do you have to provide quality information to prospects who are interested in your solutions but not ready to buy just yet? What follow up systems do you have to make sure every lead is follo...

Phil Edwards, owner and President of Jamar Power Systems discusses how his electrical and solar contracting services company of 50+ employees has stayed in business since 1984 and thrived. You can also find our full length episodes on our website at https://thebattleplanmarketingpodcast.buzzsprout.com/ Battle Plan Marketing® Next-Level Marketing for Contractors Analysis - Strategy - Growth - Coach...

Learn why and how investing in your customer’s experience is the best use of your marketing dollars. Learn why you DON’T know what your customers want and how best to find out. Learn why investing in your employees is your ticket to excellence, happy customers, and higher profits. Explore the DO’s and DON’T’s of investing in your customers. You can also find our full length episodes on our website...

Put an end to your business wasting a ton of money, duplicating data input entries, and losing out on efficiencies, losing sales, increasing operating costs and losing out on profits. Learn why customers, systems, and processes are the key to every successful business and why you’re probably wasting a ton of money and losing a lot of sales without them. You can also find our full length episodes o...

What’s the sense of working and running a business if you’re not making money right? But most of us don’t like math and financial reports. And none of us want to become bookkeepers or accountants. And the good news is you don’t have to! But there are some actions you must take if you want to run a successful and profitable business (and work a lot less). In this episode we’ll explore ways to make...

Is your ego killing your business? Discover the four most common mistakes business owners make that causes them to overwork, have high employee turnover, low profits, and even go out out of business. Learn why national chains and franchises are able to produce repeatable customer experiences across hundreds or even thousands of locations and why most business owners can’t pull that off in just one...