The Battle Plan Marketing Podcast

Today we’re going to talk about the biggest complaints people have about service companies and how can you use them to your benefit and grow your business. For more podcast episodes, visit www.battleplan-marketing.com/podcast/ Battle Plan Marketing® Next-Level Marketing for Contractors Analysis - Strategy - Growth https://battleplan-marketing.com/ LinkedIn https://linkedin.com/company/battleplan-m...

Today we have a special guest on the show, Thomas Fine of Armstrong Painting, Roofing, and Windows. A 50+-year-old service company located in the Bay Area of California. Thomas is the second generation in the business that his father started and we had a great talk about what it takes to stay in business for 50+ years, why pivoting with the times and letting go of your ego is important, and a ton...

Today we’re going to talk about getting aggregate reviews and rating stars to show up on search engine results pages for your local business. We’re going to show why doing so may put your website at risk of being penalized by Google and disappearing from search results entirely. Links mentioned: https://validator.schema.org/ For more podcast episodes, visit www.battleplan-marketing.com/podcast/ Ba...

Today we’re going to talk about how to add rich snippets to your website and OWN more real estate on the search results pages that matter most to your company. Rich snippets and rich results stand out on the search results page and can help increase the click-thru rate (CTR) you get from your existing search listings as well as create new opportunities to show up on additional sections of the sear...

Today we’re going to talk about the exit strategy for you and your business. You know, we’re all racing through our days managing and taking care of family, our business, customers, employees, and vendors that many of us don’t take the time to think about the bigger picture of where we’re heading too often. Let’s take a quick look at several options and why you need to game plan for your exit. For...

Negative SEO is a tactic used by internet trolls to harm businesses online. It can be an effective way for competitors to hurt your business and lower search engine rankings, traffic, and leads but there are ways you can protect yourself from negative SEO attacks. In this episode, we’ll explore several common negative SEO tactics and what you can do about each one. For more podcast episodes, visit...

Today we have a special guest on the show, Brooks Pettus , the COO of House Call Pro , which is the leading software app for home service companies to improve scheduling, dispatch, invoicing, payment collections, and more. He’s got over two decades of developing successful teams around the world and then found his life’s passion helping service pros with House Call Pro . Brooks’ superpower is scal...

Today we’re going to talk about how you can have a lot of 4+ star customer reviews online but still be losing a ton of sales and referrals from those very same people. Here’s a real world example of exactly how that happens... and it offers several lessons along the way. Join our daily podcast adventures on your favorite podcast app. For more podcast episodes, visit https://thebattleplanmarketingp...

Today we’re switching things up and are going to talk about your perfect morning. Because in order to be the best you can be at running your company and managing your team, not to mention just enjoying your day, YOU have to be at your best, mentally and physically. If you’re waking up and rushing through your morning so you can get to work. Then this episode is especially for you. Join our daily p...

Today we’re going to help you build a lead generation system. One that your company owns and can use in many ways and with many platforms. A lead gen system that attracts the 90% of prospects you’re probably missing out on. And it builds your active and engaged email list, which should be one of your most valuable business assets and sales generators. This is a lead generation funnel. Join us and...

Today we have a special guest on the show, Randy Zechman, founder, owner, and Mischief Executive Officer at Clean Solar in San Jose CA. Randy is a serial entrepreneur and started Clean Solar from scratch in 2007. Today it’s the most highly rated solar installation company in the Bay area of California and one of just a few thousand Certified B Corporations in the entire USA. They’re also the most...

If you’ve been thinking about a career in the heating and air conditioning field, or adding HVAC to the services you already offer, then today’s episode is for you. We have a special guest on the show today, Dr. Thomas Moorman, the school director from the Perfect Technician Academy in Weatherford Texas. Dr. Moorman has spent his life as an administrator, director, and consultant in the higher edu...

Are you planning on starting your own plumbing company but don't know where to start? Or are you already running a plumbing service but struggle with marketing, generating leads and finding new customers? If you are wondering what it takes to run a successful company in the service industry, then look no further! In this podcast interview, learn how Lance Ball, CEO & owner of Aspen Mounta...

After doing 60 episodes in about 100 days, we’re going to be moving to a one episode per week timeline, publishing at 5am on Wednesdays. We’ll also be changing mostly an interview format with guests who can help give insights into running more efficient and profitable service businesses. Today we’re going to talk about 10 Common Website Mistakes companies make that prevents them from generating th...

Today we’re going to talk about why your website thank you pages are so incredibly important. A thank you page is the next message that someone sees when they have agreed to either get more info from you, requested a call back to set an appointment, or even purchased something from you. They have pulled the trigger because they came to trust your company. A simple success message on a form doesn’t...

Today we’re going to talk about 7 Reasons Why Your Website is Not Ranking. There are a ton of high-quality leads you could be generating online if your website was optimized and ready to work as hard as you do. Find out the top 7 reasons why your site might not be ranking and generating those leads. Join our daily podcast adventures on your favorite podcast app. For more podcast episodes, visit ht...

Today we’ve got a special guest on the show to talk about payroll processing, payroll tax complainers, employee benefits, and more. We’re joined by Felix Mwania of AccuPay Systems located in Temecula and Huntington Beach CA. He’s a truly great character and shares lots of tips and wisdom on payroll, taxes, and benefits that every business owner should know. Join our daily podcast adventures on you...

Today we’re going to talk about why citations are important to your business and why moving or changing your business address, phone, or other info can damage the ranking ability of your Google Maps listing and your website. What is a citation? It’s a mention of your business name, address, phone, and other information on another website, usually in business directories or on social platforms. Dir...

Today we’re going to talk about how to maintain and optimize your Google ads campaigns. In the last couple of weeks we’ve noticed some changes to the keywords our clients’ ad campaigns are being displayed for. So I thought it would be a good time to talk about the daily Google ads maintenance everyone should be doing to avoid wasting money on clicks that will never convert into leads. First let’s...

Today we’re going to talk about a recent experience I had with the owner of a home service company. I recently needed some work done on my house and spoke with a few contractors about it, got some quotes, and offered to trade some consulting or marketing services as a trade to them. One company owner told me, “We don’t need any marketing.” I laughed and didn’t hire them for other reasons but then...

Today we are going to talk about how to increase your profit margins and make more money for your home service business. We’ve got ten quick tips to help you get there. Tune in to learn how to increase profit margins in your home service business. Join our daily podcast adventures on your favorite podcast app. For more podcast episodes, visit https://thebattleplanmarketingpodcast.buzzsprout.com/ B...

Today we’re going to talk about growing your revenue and closing more high-ticket sales by providing financing options to your customers. Part of providing great service to your customers is not only excelling at your trade and customer service but also helping them find financing options with high dollar products and services. Tune in to learn how to make it work to help grow your business. Join...

Today we’re gonna talk about Improving Website Rankings Using Schema Markup. To improve website rankings and grow more traffic and leads for your business your site needs to help search engines better understand your content. What is schema markup and how does it work? Schema markup is a code you can place on your site that speaks to search engines in a language they can understand. Tune in to lea...

Today we’re gonna talk about how to write blog posts and a hundred other types of content for your business faster than you could on your own, in addition to making that text more effective, engaging, and entertaining. In our last podcast we talked about the importance of content marketing to attract prospects to your website. If you want your website to rank and get noticed by Google, you have to...

Today we’re going to talk about how to generate more leads online for your home service company. The future success of your business depends on its own ability to generate high-quality and low-cost leads without relying on buying leads from 3rd-party sources. Let’s take a look at 10 online lead generation methods your company should consider using and optimizing to grow more business. We’ll start...