The Battle Plan Marketing Podcast

Today we’re going to talk about 10 common mistakes people make in Google ads setup and management that winds up costing them a ton of money. We’ll also have 3 bonus tips at the end, so stick around for every valuable morsel. Okay, let’s dive right in and see if we can help you not only save money but help your ads perform better and generate more leads. Click Guard Affiliate Link: http://www.click...

Your business wants more leads. You also need to drive down the cost of those leads. One of the best and most cost-effective lead generation tools can be your website. But only if you avoid some common mistakes while also realizing your site is what most prospects will judge you by. To turn your website into a lead generation machine, you have to please two very different audiences; one is your id...

Today we’re going to talk more about google ads. If you run Google Search ads and want to lower your costs and increase conversions, then this episode is for you. As you probably know, Google ads promote the use of smart bidding strategies for search ads. These automated bidding campaigns target specific goals such as: maximize conversions maximize conversion value targeted cost per action / lead...

Today we share 17 business strategies that can help your company thrive during an economic downturn and recession. When it comes to economies, what goes up must come down, and we’ve been on one of the longest upswings in US history so a slow down in our economy is inevitable and already appears underway. So the question of the day becomes, “Is your company prepared to thrive during a recession?” T...

Today we’re going to talk about generating more leads from your Google Business Profile in Google Maps. I guarantee there will be five techniques to optimize your listing for better rankings that you’ve probably not heard before so stick around to the end. We’re also going to talk about protecting your listing from competitors and others who may be trying to sabotage or undermine your listing. So...

Today we’re going to talk about the new Google Analytics 4 (GA4) plus why and how your service company should use it. Google recently sent an email notice to connect GA4 to your site now because they will sunset the current Universal Analytics version in July 2023. If you don’t start your GA4 now it won’t show any event, conversion, or audience data until you do. So start now so you have at least...

Today we have a special guest on the podcast, Steven Renfrow, owner of Done Right Plumbing in the Seattle WA area. With over 20 years in business, Steven shares what it takes to build a well-trained quality team that cares about their customers and gets the job done right every time - hence the company name. We had a great discussion about building company culture, training, and workplace safety,...

Today we’re going to talk about an annual analysis and tune-up you should consider for your service business. It’s tax time right now and many of you might be wondering where all the money went, how you’re going to pay taxes that are due for last year, and how to make things better for this year. Underpayment of taxes and poor record-keeping are the top two problems vexing small businesses, accord...

Today we’ve got two special guests on the podcast, Tiffany & Jose Corrales of Innovative Plumbing Pros in the Henderson - Las Vegas area of Nevada. It’s the story of a master plumber joining forces with a super experienced skilled service company manager and together they build a successful plumbing company dedicated to quality. Today they share their experience of getting organized, being ser...

Today we ask the question - Why are you excluding about 20% of your potential prospects? You’ve invested hard-earned money in your website, marketing, and advertising and yet you probably aren’t even aware that you’re excluding about 1 in 5 of your potential prospects who have nearly $500 billion in after-tax disposable income. That’s because your website is most likely excluding the 1-in-5 U.S ad...

Today we’ve got a special guest on the podcast, Mr. Sean McGraw of For Energy, which he founded in 2010.  For Energy serves the greater Phoenix Arizona residential market with home energy audits, energy-efficient replacement windows, attic insulation, duct sealing, and solar energy systems. Sean has built a solid company that’s expanded into other states and he shares what makes him and his team s...

Today we’re going to talk about selling more by showing more plus a new way you can help your customers and add more income to your business at the same time. We’ll give examples for both plumbing companies and solar companies, but you can make this apply to any business. We, humans, are mostly visual creatures. YouTube is the second most used search engine in the world after Google. And you can u...

Today we’re going to talk about how to create website content that will rank In Google. We’re going to give you the exact process we use to create content that’s designed to increase traffic to your website, grow its ranking power, and ultimately generate more leads. In the last few episodes we’ve been talking about the type of content your service company should be creating, now take a look at th...

Today we’re going to talk about the different types of content your prospects want you to create that will result in increased leads and sales in the long run. In the last three episodes, we’ve been talking about growing the lead generation channels that you own as opposed to those that are owned and controlled by others. You own your website, your email list, and your customer list. You have tota...

Today we’re going to talk about what Google says to do in order to get your website and its content seen by people searching for your services. These tips come directly from Google’s own webmaster guidelines, which are now found in Google’s Search central. If you’re spending time, energy, and money on building out a great website and blog to gain rankings, traffic, and generate leads, then it’s wi...

Today we’re going to talk about syndicating your website content to grow brand, traffic, authority, and leads! In the last couple of episodes, we’ve been talking about lead generation through content marketing The costs of leads from advertising are not in your control and will only keep rising in the future. You turn off your ads and the lead generation is over. Radio, tv, direct mail, PPC, and s...

Today we’re going to talk about creating service page clusters to drive more leads Last week we talked about killing the one call close before it kills your business and I spoke about meeting prospects where they are with great content that answers and informs and satisfies their questions along the entire buyer’s journey. So let’s take a look at some content you should probably have on your websi...

Today we’re going to talk about why companies need to kill the one-call close before it kills you. The day of the one-call close is over. It’s not serving you well; in fact, it’s most likely hurting your company - both in reputation and in sales. Old school, high-pressure sales tactics are dead. Going for the kill is more likely to kill your business than grow it. Using canned “closing techniques”...

Today we’re going to talk about how to increase the returns on your advertising spend or ROAS. Ideally, you’re generating about $4 or more in revenue for every dollar in ad spend. Your ROAS will depend on the ad platform as well as messaging and other factors. A minimum of 2:1 is usually required to break even or have some small gains. Let’s look at six (6) ways to increase the returns on the ad m...

Today we’re going to talk about 7 key segments of your business that you should invest more thought & capital in because they’re actually more important than lead generation. And since the service business can only run with a steady stream of new prospects and jobs coming in, that might sound like a crazy statement, but I’ll bet you’ll completely agree by the end of this podcast. Why? Because...

Today we’re going to talk about why you should use case studies in your marketing! The first thing most people do when looking for a service company is ask their friends and family if they know anyone they can trust. We already know that over 80% of consumers look for online reviews about a product or service before they decide what to buy and who to buy it from. The bigger the job, the more in-de...

Today we’re going to talk about why service companies need SEO & content marketing. Maybe you’ve heard the term and don’t know what it is exactly, maybe you’ve hired a so-called SEO company and wonder what they do or should be doing, maybe you know something about it and want to learn more. So today we’re going to cover what SEO means for service companies and why it can be the best tool in yo...

Today we’re going to review 10 powerful tips to optimize your service business for 2022 We had 14 great guests on our podcast last year and did a total of 75 episodes. Each and every episode was about trying our best to give valuable tips and insights into running a more efficient and profitable service business, so you may want to consider going back and listening to some or all of them, we guara...

Today we’ve got a special guest on the show, Mr. Shane Goodwin of Good 1 Minor Plumbing. Shane has a brilliant business model where he trains plumbers for the local area’s larger plumbing companies, and in return, they send him the more minor plumbing jobs for his service techs to get trained on. It’s a smart two-way street that works for all parties involved and helps the larger local area compan...

Today we’ve got a great guest on the show, Mr. Kim Hopkins, owner of The Electric Connection, out of Los Angeles, CA. Kim shares lots of valuable information about what it took to stay in business for nearly 40 years and grow to over 20 trucks and service techs and doing so all without a building or warehouse. He shares the unique and brilliant way he pays his service techs and why that has result...