The Bad Therapist Show

If you think a $20K month for solo therapists means working 60-hour weeks, hear this: the therapists I work with who are consistently hitting 20K months aren't running giant group practices or burning themselves out. They're solo clinicians with premium fees, clear niches, and one really effective marketing channel that actually works. In today's episode, I'm breaking down the real anatomy of a 20...

What if raising your therapy fees and saying no to clients more often could actually double your private practice income? That's exactly what happened to Erin Cantor, a play therapist in New York City who went from $8,000 to $14,000 per month in just three months of being in my signature program, Liberated Business. In this episode, I’m chatting with Erin about the specific changes she made that l...

Are you a therapist dreaming of starting a therapy private practice but not sure where to begin? Then today's podcast episode is for you! Join me as I guide you through the essential steps to launching your therapy private practice. From registering your business and obtaining necessary legal documents to setting up a bank account and securing liability insurance, I've got you covered! But it's no...

Want to transition into 2026 with real clarity instead of just another vague resolution? This New Year guided meditation will help you do exactly that! In today's episode, I'm walking you through an end-of-year reflection that honors both the wins and the hard moments of 2025. We're not bypassing anything here. We're celebrating what went well, grieving what didn't, and setting intentions for the...

I almost didn't make the changes that took my coaching business from "doing fine" to legitimately blowing up this year. I thought I needed to work harder but what actually moved the needle required me to do something that felt completely backward. This year I crossed the five-year mark in business, went back to therapy, hired help, and made ONE shift in how I communicate with my audience that chan...

SEO for therapists isn't what it used to be. If you’re still marketing your private practice like it's 2020, it's time to change things up! Your potential clients aren't just googling "therapist near me" anymore. They're asking ChatGPT, Gemini, Perplexity, and Google's AI to recommend someone. And if you're not showing up in those AI answers? You're basically invisible. For today's episode, I invi...

Should you invest thousands in podcast production, or can you build a successful show from your closet? In today's episode, I'm continuing the conversation about how to start a podcast that actually grows your therapy business. I'm sharing the real, unfiltered truth about what's worked across my two very different shows - The Bad Therapist Show and What Your Therapist Thinks. From total DIY setups...

Starting a podcast for your private practice sounds exciting until you're drowning in decisions about format, equipment, naming, and whether anyone will actually listen. I've been hosting The Bad Therapist Show for almost three years, and just three months ago, I launched a completely different podcast called What Your Therapist Thinks that's kind of blowing up. They serve totally different purpos...

Are you ready for the holiday season, or is your private practice bracing for a financial slump The festive season often brings increased expenses and client cancellations, leaving many therapists scrambling to maintain their income. But it doesn’t have to be that way! In today’s episode, I’m breaking down actionable strategies to keep your private practice thriving during the holidays. From setti...

Did you work your ass off to hit a huge milestone, and now you feel more stressed, tired, and overwhelmed than before? The success hangover is real, and it's stopping ambitious group practice owners and mega successful solo practitioners like you from enjoying what you've built. You finally scale to multiple six figures, fill your calendar, buy that dream home, and instead of celebrating, you're b...

What if the strategy that helped you grow your private practice didn’t come from working harder, but from finding one approach that works and sticking with it? In this episode, I sit down with my client Dr. Mikki Lee Elembaby, a New York-based psychologist who grew her private practice revenue from $5-6K a month to $17.5K in September. Dr Mikki shares how she turned TikTok into a top referral sour...

Are you leaving thousands of dollars on the table because you're afraid to raise your therapy rates? If you're asking yourself when you should increase your fees, I'm telling you right now: you probably need to do it. The hardest part about raising therapy rates isn't figuring out the math. It's getting past the anxiety around having those conversations with your clients. In today's episode, I'm b...

If you’ve ever caught yourself stuck in black and white thinking or feeling the pressure to be a good therapist , this episode might really land for you. I’m sharing my personal journey growing up in a deeply religious environment and how those early lessons about fear, guilt, and self-sacrifice still echo in my work today. We’ll talk about how patterns from fundamentalist upbringings can sneak in...

Have you noticed everyone’s talking about ketamine-assisted psychotherapy lately? Have you wondered what it’s really like for clients? In this special episode originally aired on the What Your Therapist Thinks Podcast, I’m sitting down with Dr. Shannon York, a New York–licensed psychologist who specializes in KAP therapy, to give you the real, unfiltered inside scoop. We’re diving into what really...

What if you could double your practice revenue without adding a single new client to your already full calendar? In today's episode, I'm breaking down why so many therapists hit a $100K ceiling and stay stuck there, even when they're excellent at what they do. If you've been getting by on reputation and word-of-mouth referrals, you're about to discover why that strategy falls apart when you're rea...

What if I told you my coaching business started completely by accident? I spent years trying to make wellness workshops and recovery coaching work - but none of it stuck. All along the way, something else was happening. My therapist colleagues started asking me for help with their practices. Before I knew it, I had three paying clients and thought, "holy crap, there's something going on here." In...

Have you been spinning your wheels for weeks (or even months) trying to choose your therapy niche so you can finally move forward with your website? Plot twist: you might not need a website at all - at least, not yet. In this episode, I share why starting on social media (instead of your website) is the smartest move when you’re stuck in indecision. You’ll learn how its “temporary” nature actually...

Is SEO for therapists completely dead now that AI is taking over? I brought back my friend and collaborator Kristie Platinga to answer this burning question that's keeping so many of us up at night. After watching my website clicks drop and hearing therapists panic about ChatGPT replacing Google, I knew we needed to have a real conversation about what's actually happening with marketing right now....

Ever wonder what other therapists are really thinking? Well, now you can find out. I’ve just launched a podcast with my friend Kristie Platinga, founder of Best Therapists, where actual licensed therapists open up about what they’re really thinking, while answering the internet’s most burning mental health questions. And by ‘burning questions’ we mean the stuff people post anonymously on Reddit in...

Are you exhausted from the endless demands of running your private practice? Preventing burnout in your private practice doesn't require another complicated strategy or expensive solution. In today's episode, I'm sharing one surprisingly simple tool that's probably been right in front of you all along. While we often talk about raising fees and being intentional with scheduling, I want to get back...

Is your website traffic dropping even though you're doing everything right? Building a marketing ecosystem is more critical than ever as AI reshapes how clients find therapists online. I'm seeing it firsthand; my website gets higher impressions than ever, but fewer clicks because AI summarizes my content directly in search results. It's frustrating, right? But here's the good news: this shift isn'...

Are you spending your weekends catching up on notes when you could be living your life? In today's episode, I'm talking with Doctor TK about time-saving tips for therapists that completely changed how she runs her practice. She went from spending hours on documentation to creating what she calls the "5-minute clickable note" and it all started when she was working across from a mall and wanted mor...

Ever felt guilty for wanting to make good money as a therapist? That's good therapist conditioning at work, and it's probably destroying your practice. Good therapist conditioning is a toxic belief we absorb in grad school, from supervisors and from society that tells us we should sacrifice ourselves for our work. It's that uncomfortable feeling when you talk about money, that guilt when you put y...

How many clients should you see in a day as a private practice therapist? If you're wrestling with this question, you're definitely not alone—and today I'm breaking it all down with honesty, permission, and just a little bit of math. Most therapists revisit this question throughout their career, wondering what's normal, what's sustainable, and what they actually need to make their practice work fi...

Are you running yourself ragged while trying to scale your group practice? In today's episode, I sit down with my client, Lauren Worley, owner of Foothill Psychotherapy, who transformed her business from $18,000 to $25,000 in monthly revenue - without sacrificing her sanity.  Lauren shares the raw truth about being an "accidental group practice owner" and the wake-up call she needed to stop p...