The Bad Therapist Show

When was the last time you stepped back and reconsidered your marketing instead of simply doing what you’ve always done? Most marketing advice for therapists is built for people chasing their first 10 clients. But if your caseload is already full, that same advice might be keeping you stuck at a ceiling you don’t even realise exists. In this episode, I explain why marketing for established therapi...

You have a clinician who's been underperforming for three months. You’ve had the conversation twice, you’ve been patient and fair, and you still haven’t made the call. Why? That’s your therapist brain in the driver's seat when your CEO brain needs to step in. The qualities that make you a great clinician—your empathy, your rescue instinct, your ability to stay client-centred and accommodating—are...

I've been coaching therapists since 2019, and I keep seeing the same trajectory play out, in my clients and even in myself. We move through five stages when we grow something, and one of them feels like proof that something has gone wrong when it's really the opposite. Most people misread it completely, pull back from the very thing that was working, and then blame the strategy. There's also a kin...

Three years in, I've finally rebranded The Bad Therapist Show! For so many therapists, "good therapist conditioning" tells us we have to choose. We can be ethical or profitable. Dedicated or well-rested. Great clinicians or savvy business owners. I don't believe that's true and working with 100+ therapists has proven it. In this episode, I'm sharing why I believe becoming a better business owner c...

You've built a successful therapy practice. You've found your niche, filled your caseload, maybe even built a group practice. But now you're asking a different question: How do I create more freedom and keep growing without sacrificing my life? The Bad Therapist Show exists to help you do that. Hosted by Felicia Keller Boyle, aka The Bad Therapist®, former six-figure private practice owner and the...

Are you a therapist struggling with your marketing? Are you wondering why your potential clients aren't booking consultations? In today's episode, I dive deep into the one puzzle piece you might be missing in your marketing: talking about your client's problems. In this replay episode, I'm sharing why pinpointing and empathizing with your clients' issues is not manipulative but essential if you wa...

Most therapists trying to grow their therapy practice are hiding behind brand colours, fonts, and logo tweaks instead of doing the work that actually books cash pay clients. I've watched therapists drop thousands on stunning custom websites before booking a single client, then sit there confused about why the phone still isn't ringing. I've been there too, agonising over fonts and palettes with a...

You became a therapist because you love working with people, so why does running your own practice feel so painfully isolating? In today's episode, I'm sharing how to feel less lonely in therapy practice without forcing yourself into networking events you'll dread or joining every Facebook group you can find. I'm getting honest about the hidden costs of going it alone, like the bad decisions you m...

Want to attract ideal therapy clients? You know, the ones who actually show up, commit, and do the work? Then stop marketing the way most therapists do. I see it all the time. Clients tell me they've found their perfect client match, BUT that person won't book weekly, won't pay their fee, or isn't even sure they want therapy. That's not your ideal therapy client. In today's episode, I'm sharing th...

Most therapists who own group practices think more revenue means taking on more clients themselves. Jason Marx proved that completely wrong. In this episode, I sit down with Jason to share how growing a group therapy practice to consistent 20K months required him to do less clinical work and more CEO work. We talk about why he rebranded mid-growth, what happened when he stopped putting his own nam...

Scaling your therapy practice doesn't have to mean hiring a team of clinicians, dealing with HR headaches, or becoming a group practice owner overnight. If you've hit an income ceiling with one-to-one sessions but the idea of running a group practice makes you want to run in the opposite direction, this episode is going to feel like a long-overdue exhale. I'm walking you through three fun, doable...

Building a cash pay practice while you're still fully dependent on insurance can feel like trying to jump off a moving train. In today's episode, I'm walking you through how to make that jump without blowing up your income in the process. I break it down into three stages - prep, process, and pipeline - and walk you through a simple framework for modeling exactly how much money you stand to lose b...

Private practice marketing doesn't have to cost a fortune to work. If I were launching my practice from scratch today with one goal, scaling to multiple six figures as fast as possible, here's exactly what I'd do. In today's episode, I'm walking you through the four-part marketing strategy I'd use right now to fill my caseload with premium fee clients. We're talking about where I'd invest, where I...

You're doing everything right and still feel like you're running on empty. If you want to grow your private practice to multi-six figures, the problem probably isn't what you need to add. It's what you need to stop doing. In today's episode, I'm sharing three things that are quietly draining your time and energy right now, even though they feel productive or even responsible, but are actually gett...

Marketing for therapists feels icky - and not because you're doing it wrong. You were trained to be boundaried, ethical, and non-transactional. Then you’re told to post on Instagram and ask complete strangers to book a call. No wonder you're feeling conflicted about it. In today's episode I'm offering you a completely different way to think about marketing your private practice, one that doesn't r...

Let's talk about building a therapist website that converts (one of my favorite topics). Your homepage copy has about three seconds to convince someone to stay. Three seconds. And most therapists are wasting them on "welcome to my website" and a stock photo of stacked rocks. That's why in today's episode I sat down with Monica Kovach, former therapist turned website designer for private practice t...

A therapy intensive can be one of the best ways to work with new clients when your private practice is full and inquiries keep rolling in. Most therapists default to a waitlist or refer people out, but this third option could seriously increase your monthly income. In today's episode, I talk about how one of my clients used a therapy intensive to convert a consult call into a same-month booking, w...

Do you ever worry that taking regular time off from your private practice will cause your business to fall apart? Therapist work-life balance is something I hear from therapists all the time and in today's episode, I’m sharing how to build a private practice that supports you so you can take more time off as a therapist. I walk you through how to prepare your clients before you take time off, how...

Are you ready for the spring surge in therapy inquiries? I've noticed year after year that spring, not new years, is when people actually start taking action on their mental health. The weather shifts and people have the energy and motivation to invest in therapy. So in today's episode, I'm walking you through the three things you need to do right now to make sure your therapy practice is position...

What if I told you that you don't have to wait until licensure to start a private therapy practice? In today’s episode, Annie shares her remarkable story about starting a private therapy practice as an associate therapist, something nearly everyone told her was impossible. Annie went from juggling part-time nanny work and struggling to keep two or three clients, to receiving 8–9 inquiries a month...

Do you ever catch yourself wanting to delete, shrink, or simplify something in your business that's actually working? Patterns in business can be sneaky like that! After my biggest year ever, adding 100K+ in revenue and watching my clients hit milestones like 30K months and full practices, I found myself wanting to disable pages on my website, strip things back, and get rid of what felt like "too...

How long does it actually take before you start seeing more traffic and inquiries from SEO on your therapy website? SEO blogging for therapists can feel like a slow-burn strategy, but it’s one of the most reliable ways to step off the social media hamster wheel. Waiting months for momentum can feel painful, especially when you want clients now. But I went from basically zero traffic to 7–10K visit...

Ever frozen on a consult call the moment someone said your fee was too expensive (I mean, who hasn't?) Handling fee objections is one of the most uncomfortable moments therapists face on consult calls, and if you've ever walked away from that conversation feeling guilty, confused, or tempted to slash your rates on the spot, this episode is for you! I'm breaking down what "too expensive" actually m...

Are you wrestling with whether to share your political beliefs publicly as a therapist? It’s a tough dilemma many of us face: How do you stay true to your personal convictions without compromising your professional responsibility? In today’s episode, I’m addressing a question by Becky, a group practice owner, who reached out to share her struggle with wanting to be transparent about her beliefs wh...

What if you didn’t have to feel 1000% confident before hosting a profitable retreat? In this episode, I’m chatting with Sarah Lazarewicz, a therapist, Liberated Business graduate and first-time retreat host about what it looked like to lead her very first overnight retreat. She walked away with $3,000 in profit and a whole new level of confidence. But getting there? That's the real story. Before t...