The Bad Therapist Show

You’re ready to scale your business and build your signature offer. Now you’re wondering: membership or cohort? A membership looks safer because payments keep coming but a cohort creates demand. In today's episode, I'm walking you through how to choose between a membership or cohort model for your scalable offer: what each asks of you as the leader, what it does for members, and why the marketing...

Will AI replace therapists? If Headway's contract changes have you thinking about the future of your private practice, I want to help you look at your options without making a panicked business decision. I completely understand why having an app handle your marketing, billing, and credentialing is appealing, running a business is a ton of work! In today's episode, I'm exploring what happens when t...

Can you hire a 1099 therapist just because it seems simpler and cheaper than putting someone on payroll? If you're growing a group practice, that assumption is worth questioning before you offer someone a contract. In today's episode, I'm joined by Lauren Phillips, accountant and owner of Private Practice CPA, to unpack the difference between a 1099 contractor and a W-2 employee. We talk about wha...

At some point you stopped saying the big goal out loud. The results were slower than you needed, the gap between here and there started to hurt, and the dream became heavy to hold, so you traded it for smaller goals that felt safer. The relief was real, and so was the cost. In today's episode, I'm talking about why the size of your goals is a business decision, what happens to your growth when you...

Think there’s a cap on your income as a solo therapist? Think again. If you're wondering how to make more money as a therapist without giving up the life you're building the practice for, I want you to meet Sandra Killebrew, my one-on-one coaching client who hit her first $35,000 while working together. In today's episode, Sandra shares how she reshaped her solo private practice serving high-confl...

There's a moment when someone is finally ready to ask for help. They know the problem is bad enough, they've stopped telling themselves to wait, and they start looking for a therapist. That's peak motivation, and it doesn't last. If your therapist website doesn't quickly show that you understand what they're going through, it can fade before they reach your contact page. In today's episode, I'm ma...

You finally get the marketing to work, then the inbox becomes a full-time job. More inquiries, higher fees, fewer people on your caseload, and your best hours disappearing into emails from people who were never going to book. In this replay episode, I'm walking you through marketing for therapists for when you're done guessing: a defined strategy I understand well enough to turn up or ease off, an...

You've worked hard to build a group practice where clinicians feel supported. So when someone asks for a raise or says they can't take another client, bringing up the numbers can feel like becoming the boss you never wanted to be. Meanwhile, you may be carrying a full caseload yourself just to keep the business afloat. In today's episode, I'm talking with Tory Krone, group practice owner and co-fo...

I've had two recent conversations with therapists at opposite stages of business. One had a full caseload and worried their website copy was too narrow. The other hadn't launched a website because they wanted the perfect niche first. Both were treating a niche like a permanent identity decision, caught in the same demand for certainty. To find your niche as a therapist, I want you to treat it like...

Money comes into your practice, the bills come out of one account, and whatever remains becomes your pay. There’s a better system for managing your wealth and putting your money to work. If you've ever felt stressed during tax season, wished you were making faster progress toward your financial goals, and want to give back without decreasing your own financial security, this episode is for you. To...

How do you network without being awkward, salesy, or draining your energy? In today's episode, I'm sharing a version of networking for therapists that feels less transactional and a lot more powerful: hosting your own networking event. When you create the event, everything changes. You have a clear reason to reach out to colleagues, you get to choose the kind of gathering that fits your energy, an...

When Brittney Scott first came on The Bad Therapist Show, she was still in the early stages of producing her podcast, Mother Daughter Relationship Show, and figuring out what kind of marketing she could keep doing without forcing herself to become an Instagram person. A lot has changed since then. In this episode, Brittney is back to talk about what happened when she gave her marketing enough time...

Your calendar can look packed while your income tells a different story. Clients come every other week, summer cancellations open holes you can't replace, and a crowded roster creates more admin. On paper, your therapy practice looks successful. In reality, it may not support the life you built it for. In today's episode, I'm asking you to look past client count and assess what's actually happenin...

The more you've built, the harder it gets to want the next thing. You've crossed milestones a past version of you only dreamed of and instead of momentum you're finding yourself busy with the safe stuff, the tasks you've already mastered, while the thing that would actually move your practice forward keeps waiting. If you've been asking yourself, "Why am I not motivated?" this episode is for you....

Your caseload is full, but the idea for your next offer has been living in your notes app for months. You think about it in the shower or while walking the dog, but it still isn’t real. That may feel like a time problem. It’s usually a decision problem. In today’s episode, I’m sharing a time blocking method that helps you see what it will actually take to build your next offer. I’ll show you why t...

Opening a group practice can feel like the obvious next step once your private practice is full and you’re turning away potential clients every week. But too often, therapists make that decision from a place of scarcity instead of strength, and that’s exactly why it backfires. In today’s episode, I’m sharing the three questions I wish every therapist would answer before hiring their first clinicia...

Taking time off as a therapist feels borderline reckless, even though your clients disappear for two weeks every summer without a flicker of guilt. Summer arrives, the cancellations roll in, your calendar opens up, and instead of enjoying the space you feel that dread I call the summer slump. Good therapist conditioning taught you that being available equals being dedicated, so stepping back feels...

Ready for a private practice success story that’ll light a fire under you? In this episode, I’m joined by Ben Sollenberger, who left his full time corporate operations role and built a nearly full private practice, on track for six figures, in just a few months of joining Liberated Business! Ben shares the pivotal moment he stopped playing it safe, the mindset shift that helped him tune out the do...

When was the last time you stepped back and reconsidered your marketing instead of simply doing what you’ve always done? Most marketing advice for therapists is built for people chasing their first 10 clients. But if your caseload is already full, that same advice might be keeping you stuck at a ceiling you don’t even realise exists. In this episode, I explain why marketing for established therapi...

You have a clinician who's been underperforming for three months. You’ve had the conversation twice, you’ve been patient and fair, and you still haven’t made the call. Why? That’s your therapist brain in the driver's seat when your CEO brain needs to step in. The qualities that make you a great clinician—your empathy, your rescue instinct, your ability to stay client-centred and accommodating—are...

I've been coaching therapists since 2019, and I keep seeing the same trajectory play out, in my clients and even in myself. We move through five stages when we grow something, and one of them feels like proof that something has gone wrong when it's really the opposite. Most people misread it completely, pull back from the very thing that was working, and then blame the strategy. There's also a kin...

Three years in, I've finally rebranded The Bad Therapist Show! For so many therapists, "good therapist conditioning" tells us we have to choose. We can be ethical or profitable. Dedicated or well-rested. Great clinicians or savvy business owners. I don't believe that's true and working with 100+ therapists has proven it. In this episode, I'm sharing why I believe becoming a better business owner c...

You've built a successful therapy practice. You've found your niche, filled your caseload, maybe even built a group practice. But now you're asking a different question: How do I create more freedom and keep growing without sacrificing my life? The Bad Therapist Show exists to help you do that. Hosted by Felicia Keller Boyle, aka The Bad Therapist®, former six-figure private practice owner and the...

Are you a therapist struggling with your marketing? Are you wondering why your potential clients aren't booking consultations? In today's episode, I dive deep into the one puzzle piece you might be missing in your marketing: talking about your client's problems. In this replay episode, I'm sharing why pinpointing and empathizing with your clients' issues is not manipulative but essential if you wa...

Most therapists trying to grow their therapy practice are hiding behind brand colours, fonts, and logo tweaks instead of doing the work that actually books cash pay clients. I've watched therapists drop thousands on stunning custom websites before booking a single client, then sit there confused about why the phone still isn't ringing. I've been there too, agonising over fonts and palettes with a...