The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

He is the author of the bestselling book “Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations and Life” which includes a Foreword by Visa founder Dee Hock. Aidan is the host and founder of the Innovation Show, broadcast globally and on national radio stations in Ireland and Finland. Aidan is a Change Consultant and Executive Coach. He works with organizatio...

Let’s face it… Procrastination and Perfection have a purpose, but they pause progress. Progress is perpetuated by the processes you put in place. But all too often, we can put progress in purgatory by procrastinating or perfecting our processes. Do you know what phrase causes consternation constantly? “That’s not how we do it here!” I view a process as a series of ste...

  Chip’s first experience with the tech sector started in 1994 after downloading the first Netscape browser (now Firefox) and led him to join his first startup a year later. He’s worked for and advised high-growth ventures and Fortune 500 companies in online media, internet infrastructure, PCs (Dell & Lenovo), and most recently, Fintech & Gov Tech SaaS companies, in addition to servin...

Why is a very powerful word. It provokes conversations and promotes thoughtful responses. Simon Sinek thought it was so important he wrote a book about it “Start with Why”. He said that “What” is the action, “How” is the method, and “Why” is the purpose or promise. He says, “People don’t buy what you do; they buy why you do it.” I d...

With the proper knowledge and coaching combined with an inspiring vision, I believe anyone — person, team or organization — can dramatically improve their performance. I help companies understand the art-of-the-possible to sell more products and services, to more customers, more often, and with greater profitability. I do this by leveraging digital, big data and analytics to create fut...

When I say “Whiff” what do you think of? Are you imagining a baseball, moving at 100 mph, dropping out of the strike zone as the batter takes a swing at strike three? Or are you thinking of waking up, and catching the smell of BACON wafting throughout your living space? Have you heard the term “WIIFM”? I have said that people tune into two different radio stations… &#...

Bill Guertin (pronounced like “13”) is a positive voice for change and is the leader of the “7 Voices” Movement, whose purpose is to hear, recognize, and minimize the effects of the negative Voices inside people’s heads and to implement simple strategies to make positivity a life-choice every day. As a sales trainer, he’s worked with the ticket sales departments of over 100 profe...

Having worked with many non-profits in the past, the biggest hurdle they have to overcome is resources. If they want in for free, someone has to dedicate or donate the time. Otherwise, they have to find someone they can afford and pay for that to be implemented. That is what I call the Strategy vs. Plan Conundrum. A strategy without a plan has no action . A plan without a strategy has no purpose (...

Brian E. Kinghorn, Ph. D. is an assistant professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include...

We all know the ebb and flow of resolutions. We set a simple or lofty goal to achieve, only to find that we slip up a day, week, or month later. That gives us permission to try again next year! Each year we kind of reinvent by making resolutions. We aim to reinvent ourselves by exercising, eating better, losing weight, or saving money. Yet reinvention has slightly different meanings: To invent aga...

Pam Didner is a marketing consultant, writer, speaker, podcaster, and author of 3 books: , Effective Sales Enablement , and the Modern AI Marketer .  She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. She...

Tis The Season… for holiday parties. There are cookies everywhere. There are cookie exchanges because you can’t get enough. You can’t eat all your own cookies (well I guess you could if you tried hard enough). Marketing is a lot like cookies. It can be unique and tasty, or it can be just junk food. It all depends on the recipe and the artist mixing it up and baking it. If you thi...

Stan is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional, and best-selling author of the Goldfish Series. He is an Instructor for the ANA School of Marketing and Rutgers Business School. A show-and-tell speaker, Stan empowers audiences to take action that delivers bottom-line impact. He strives to change the paradigm of marketing by encouraging audiences to focus o...

Tis The Season… The end of the year is always interesting. It’s a time to reflect on the past, while we look toward the future, and many of us are giving and getting presents!  having moved to a new city, many of our presents are coming and going via Secret Santa Trucks (White = FedEx, Brown = UPS, and Blue = Amazon). It’s kinda like a gift exchange. If someone sends you a gift,...

Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13 years in the agency world as a client services specialist before joining Hasbro Toys and Games on...

Do you remember the good old days? Go back to before 2007 and remember what your world was like. You may have been a PC or a Mac (you surely remember those commercials). Moore’s Law is the philosophy that says “a given technology will double its power about every two years.” That makes sense if you look at just the memory in an iPhone. In 14 years (2007 to 2021) memory has expone...

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best way to bring...

Golf is a fairly simple game. You hit a little white (or colored in my case) ball from a tee to a cup in the grass. It’s meant to be done in 3, 4, or 5 touches of the ball. Many people think it’s a competitive sport, but in reality, I have found that it’s you and your skill set versus the golf course. So you are probably asking yourself, “Hey… This is a Marketing and...

Writer Jennifer Capler – The DM Woman Life & Leadership | Empowering Effective Leaders | Leadership Researcher & Speaker | Published Researcher & Author | Doctor of Management | Certified NLP Master Coach & Trainer Photographer John Tulipano – JLT Photography Helping business professionals, create professional images, through quality photographi...

Every year, around the 3rd to 4th week of November, until the 1st week of January, business starts to slow down (unless you are in retail). We start to reflect on the previous months of the year. It’s also a time to look forward to what’s next. I can tell you as you get older the time compresses and seems to pass faster. That’s why I get so upset when they start pushing Pumpkin S...

I am the CEO and Founder of Web Collaborative, a full-service digital creative agency. We pride ourselves on producing high-quality work that authentically communicates the value and story of our clients. In short, staying true to their “Digital DNA” so that they are successful for the long haul. Our vision is to empower and inform my clients to make better digital investments in an age of disrupt...

Consumers are fickle. How do I know? I am one. Consumers change loyalties in an instant, while B2b customers are more complex. Switching brands or companies is easy for B2c. Not so much for B2b. One of the Baconisms I post every month is, “When you contact a prospect… you are a salesperson. When a prospect contacts you… you are the expert!” All too often, a business sales t...

Jon is a SaaS entrepreneur and a CRM pioneer. He’s mostly known for founding one of the first CRMs, GoldMine. After selling his first company and retiring for 10 years, he decided to get back in the business because he saw that contact management was broken with no CRMs offering business owners an entire view into the relationships with their customers. He founded Nimble, an easy-to-use CRM that w...

I have no idea how old you are, but I am this old… Do you remember TV Magic Cards? Marshall Brodine was a famous magician (and he was the clown Wizzo on the Bozo Circus Show) who lived in Geneva, Illinois (close to where we lived in Aurora). I was enamored with those cards and remembered the commercials on TV. I eventually convinced my parents to drop $2 and buy me a set. It has been said (by a ve...

Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on...