Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Business EN ↓ 300 episodes

The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!

Author

Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com

Category

Business

Podcast website

baconpodcast.com

Latest episode

Jan 8, 2025

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Episodes

Episode 825 – Marketing and Sales = Poison or Antidote 01.11.2022

I want you to imagine that you have just ingested some poison. After the initial shock of realizing the impending doom, you hear the doorbell ring. At that very moment, an antidote salesman is standing at the door and says, “I have what you need. I can give you the recipe for free or you can buy the vile for $1,000,000.” What would you do? What could you do? There is a difference between consumer...

Episode 824 – Best Of – Look Into My Eyes and Sell More with Umar Hameed 27.10.2022

Umar Hameed is an expert in changing individual behavior and improving team dynamics. He uses techniques and tools from the world of Applied Neuroscience and NLP to make individuals and organizations more successful. Umar helps sales professionals break through their limitations so they do an extra 20 transactions this year. I help team leaders become better leaders so they help their team members...

Episode 823 – It’s Not What They Say… It’s What They Do… CONSISTENTLY 26.10.2022

Consistency can be defined as conformity in the application of something, typically that which is necessary for the sake of logic, accuracy, or fairness. When it comes to sales and marketing, consistency is a moving target. Technology and the business environment continue to evolve. You can adapt and help to provide consistently, or consistently improve results. If you follow me on social media (e...

Episode 822 – Best Of – The Transformational Economy with Mark S.A. Smith 20.10.2022

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best way to bring...

Episode 821 – Well Would You Look At That? Lessons Learned from Lifelong Learning 17.10.2022

You have undoubtedly heard the saying that “You can’t teach an old dog, new tricks?” It is true that younger minds are more open to new concepts and more pliable. But that does not mean that older minds have to be ridged. As a matter of fact, minds are amazing things. The more you stimulate them, the more they change. It’s never too late to grow yourself. While many people...

Episode 820 – How To Make Your Business Stand Out Like a Pink Goldfish with Stan Phelps 12.10.2022

Stan is a Forbes Contributor, TEDx Speaker, IBM Futurist, Certified Speaking Professional, and best-selling author of the Goldfish Series. He is an Instructor for the ANA School of Marketing and Rutgers Business School. A show-and-tell speaker, Stan empowers audiences to take action that delivers bottom-line impact. He strives to change the paradigm of marketing by encouraging audiences to focus o...

Episode 819 – Consistent Communication… Are You Picking Up What I Am Putting Down? 10.10.2022

Sitcoms and dramas often have two or three storylines that follow their own formulas, but then meet at the end to form a cohesive plot or storyline. But, if one of those threads ventures off to fat from the other, the show as a whole can becoming become confusing and disjointed. I’ve mentioned Home Depot a few times over the last few blogs. I have placed a handful of orders for different thi...

Episode 818 – How A Ping-Pong Table Could Save Your Business (or Maybe Not?) 05.10.2022

Neil is a Certified Business Performance Advisor with Insperity. He is an HR professional for small businesses, specializing in employee engagement, loyalty, and retention. His business services include recruiting, hiring, onboarding, payroll, benefits, training and development, performance reviews, performance management, risk and liability management. Graduated in 2011 with two Bachelor’s...

Episode 817 – The 5 Half-Truths of B2b Sales and Marketing (You Have Probably Been Fed) 03.10.2022

Have you ever eaten an “Impossible Burger”? They do a pretty good job of making plants taste like meat, but why do they call it Impossible? Because meat has heme. Heme is the molecule that gives blood its red color and helps carry oxygen in living organisms. Unlike other plant-based burgers and meats, it was thought to be impossible to make it look and taste like real meat. So no matte...

Episode 816 – Best Of – Envisioning Better Social Media Interaction Using Planable with Xenia Muntean 29.09.2022

Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable, at 20 y.o. she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on...

Episode 815 – Seasons… Cold Weather Can Nudge Business to Heat Up 26.09.2022

We just crossed the autumnal equinox. In layman’s terms – Summer is over (at least on the calendar.) Summer from a personal level is one of the most active times of the year. We have longer days and better weather. Chances are you spend almost more time outside and take more days off than at any other time of the year (unless you live in the hot and humid zones). When it comes to busin...

Episode 814 – Best Of – Making The Most Of Video In Your Marketing Mix with Lou Bortone 22.09.2022

Lou Bortone is known as The Video Godfather. We’re not exactly sure why and, frankly, we’re a little afraid to ask. What we do know is that Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005. He’s helped thousands of entrepreneurs and companies create and leverage online video to build their brands and dramatically grow their revenues. Prior to...

Episode 813 – Name That Tune – Has Your Brand Voice Evolved With Your Business? 20.09.2022

Yesterday, I when to the Digital Summit in Raleigh, where I helped out with the AMA Triangle booth (American Marketing Association – Raleigh chapter)\. It was a great day filled with meeting new people, and I found some time to catch a few partial sessions. One of the sessions talked about your brand and asked the question, “Has your Brand Voice evolved with your ever-changing business...

Episode 812 – Best Of – ATTENTION – How To Stay Safe Through Situational Awareness with Brian Searcy 15.09.2022

Brian Searcy is the President of The Paratus Group. His vision for The Paratus Group is to “Redefine How Safety is Learned” to make Schools, Churches and the Workplace and our Communities as safe as possible. His unique experience and expertise, with the help of The Paratus Group Team, have revolutionized how situational awareness is trained and learned allowing the opportunity for every single me...

Episode 811 – How To Exceed Expectations? Find Someone Who Cares! 13.09.2022

When it comes to exceeding expectations, you have to first set them, then exceed them. If you set expectations too high, you can often disappoint. If you set them too low, people tend to misinterpret them. Finding that middle ground, and exceeding expectations require someone who believes in your capabilities, and is overjoyed with the results. So how can we use these examples to help us exceed ex...

Episode 810 – How To Hire Amazing Employees with Jeannette Seibly 07.09.2022

Jeannette Seibly is The Leadership Results Coach. She has guided the creation of “people solutions” for 100s of companies while guiding the creation of three millionaires and countless 6-figure income professionals. During the past 29 years, she has become an award-winning international executive and family business management consultant, author, and keynote speaker. Her newest book, &...

Episode 809 – It Pays to Follow The Instructions and Sometimes You Have To Write Your Own 07.09.2022

It’s been over 22 years since we built and bought our last home. Over that time, technology was whizzing along while our home and appliances lived in the early years of the 20th century. This was pre… Amazon, Google, Facebook, iPhone and so much more. Change is hard and wonderful at the same time. There is so much new to learn and discover, but it can be irritating to try to get your c...

Episode 808 – How Interrogating Terrorists Can Help Sales with Colton Seale 01.09.2022

Colton led the development of the Interview & Interrogation (I&I) training for the High-Value Detainee Interrogation Group (HIG) which is recognized as breaking the mold for interviewing training and bringing science into the art of interviewing. This was done in conjunction with the U.S. Intelligence Community but transfers perfectly into cutting-edge training and fact-finding systems for...

Episode 807 – You Get What You Pay For… Some Assembly Required 31.08.2022

There are many benefits to creating and maintaining a virtual workforce. There is also one big drawback. You have no one in your office to help you carry and assemble office furniture. No matter how small the piece of furniture, accessory, or even wall hanging, you have to follow the directions and allocate the time to do it right, and/or correct the mistakes along the way. I have to admit I was j...

Episode 806 – Best Of – Following The North Star to Your Success with Dan McPherson 25.08.2022

Dan McPherson, International Speaker, Business and Personal Development Coach, and CEO of Leaders Must Lead, is on a mission to help Creatives and Entrepreneurs create and grow profit and understand that Dreams ARE Real. With more than 25 years of experience in corporate roles leading teams of up to 2000 and responsible for more than $150M in revenue, Dan is a recognized expert in leadership, sale...

Episode 805 – Success Is Personal and How To String Together Little Wins 22.08.2022

I have been told that people who have almost died have a new perspective on life. Once you almost lose your life, you stop taking life (especially getting up each day) for granted. I begin each new day with a routine. I post a positive quote (Called ‘Deep Bacon Thoughts  )’ on Facebook, Twitter, and Instagram. It’s my way of sharing my appreciation with my friends and followers for bei...

Episode 804 – Best Of – Reading Body Language & Facial Expressions In The Age Of Zoom & Masks with Blanca Cobb 17.08.2022

Blanca Cobb is an internationally recognized body language expert who’s been featured on national television shows such as the Steve Harvey Show, TODAY Show, Megyn Kelly TODAY, Dr. Oz, Dr. Drew, CNN, Face the Truth, The Doctors to a name a few as well as publications around the world such as Cosmopolitan, Us Weekly, Elite Daily, Business Insider, Elle, Daily Mail among others. Blanca shares her ex...

Episode 803 – If You Want Change, Results or Success, You Have To Take Your Own Pulse and Own It! 15.08.2022

I was a control freak, and would normally work 12 to 16 hours a day, 6 to 7 days a week to do it all myself. I was successful at it, but at a cost. That cost was having a life. As I walked Layla (my dog) and ran on the Greenway by our apartment in North Carolina, I saw this one red straw sitting on the pavement, day after day after day! Surely it had to bother them as much as it did for me? But al...

Episode 802 – Best Of – Pay It Forward Tuesdays with Chuck Hester 03.08.2022

Chuck Hester is a nationally renowned LinkedIn trainer and speaker who helps clients get the most out of LinkedIn. He also teaches others how to communicate effectively both in their personal life and career. Chuck has addressed audiences throughout the United States, Mexico, Canada, and Australia. He has created and presented online courses for Content Marketing Institute and been a guest on more...

Episode 801 – Modern Website Makeover – Less Nav and More Salve (or Solve) 02.08.2022

One thing I can assure you about marketing your business is that it’s a neverending treadmill of change. When it comes to website technology, there is not a lot of earth-shaking change happening. WordPress is still the #1 platform for building dynamic websites. Google is still the #1 search engine, and the cell phone is still about 1/2 of the traffic viewing a website. Depending if you are B...

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