The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

I have a problem. Well, it’s more of an annoyance. We have RING cameras on the front and back of our house. In order to see the widest possible views, they had to be placed up high. The more the cameras are accessed when a delivery comes or when the dog and I are in the backyard playing ball, the faster the battery drains. They take 4-6 hours to recharge so it’s a hassle. So, I jumped...

Garrett Moon is the CEO and Co-Founder at CoSchedule, the web’s most popular marketing calendar and the fastest growing startup in North Dakota. Ranked as the best business tool built by a startup on Entrepreneur.com , CoSchedule helps more than 9,000 marketing teams stay organized in more 100 countries around the world. In 2016, CoSchedule was named one of the top five startups in Tech. Co&...

Do you own a lathe? If you do, chances are woodworking is your hobby or business. Do you own a 3D printer? If you do, chances are you are in the manufacturing or design fields. I don’t own either, but owning a 3D printer would be cool and give me status. But, I don’t know the first thing about using it or how to make it pay for itself. Tools in the hands of an expert speed up results....

Mark S. Babbitt is President of WorqIQ, a community and change management consultancy that helps organizations understand leadership’s impact on culture and the company’s collective level of Workplace Intelligence (WQ). Mark is also CEO and Founder of YouTern. This career-focused community enables college students, recent graduates, and young professionals to find their first or next i...

There is a famous saying, “What gets measured gets managed”, or “What gets measured, gets done”. It’s often attributed to Peter Drucker (but his organizations said it was not him initially). But when it comes to measurement… what happens when you are measuring the wrong things? Does that lead to doing the wrong things and inaccurate data? Humans will tend to engage anywhere between 30 second...

Avish Bhama is the founder and CEO of Sonia Automation, a technology company that builds A.I. to automate client facing workflows. Prior to Sonia, Avish co-founded Vaurum, a bitcoin exchange, and Mirror, a fintech startup. Avish began his career as a derivatives trader and worked at Apple on their foreign exchange team. He resides in New York and SF, where Sonia has offices, and enjoys reading, hi...

Have you ever been in an endless loop or Mobius strip conversation with a toddler? You know… the endless circle of WHY? When a toddler keeps asking “WHY?” in response to everything they hear or see, it’s called the “why stage” or “why phase”. If you get frustrated, you can try to end the loop by saying, “Because I said so… THAT’S WH...

Cloris Kylie, Marketing MBA, helps you build authority and attract the right clients online and offline. She shows you how to leverage connections with influencers and leaders of marketing platforms so that you can grow a magnificent business that produces positive impact and growing revenue. A sought-after speaker, trainer, and author, Cloris has been featured on network television, and on top-ra...

I am always amazed that 80 tons of people, luggage, metal, and fuel, lifts you up in the air and flies you 1000 miles in about 2 hours, and it’s almost 1000 times safer than driving in a car. On top of that, most people don’t give a second thought about how complex our air travel system is. During the last year, we saw how planes that could not take off caused delays, cancellations, an...

Bob Kastl is the son of a Military Attorney and Judge, so he grew up in many places including: Texas, Alaska, Alabama, New Mexico, Virginia and Panama. He majored in Mass Communications at James Madison University, and, while in school, served as the Assistant Program Director at WMRA, Public Radio for the Shenandoah Valley. After college, he took a job as an Advertising Sales Executive at the alt...

The first thing that happens when you get to a restaurant is you are guided to your table and handed a menu. Menus are generally organized into appetizers, meals, and desserts. Could you imagine if the menu included articles about how each meal is prepared, where the ingredients were sourced from, and what cooking ware is used to prepare your meal? Your website is like a menu for visitors. It is g...

Steve Hoffman (Captain Hoff) is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (Hachette), “Surviving a Startup” (Har...

Construction background How often do you find yourself getting ads for something that you just searched for? It can be both creepy and annoying. I went to a local golf shop to have some clubs regripped. While I was waiting I was shown an area where they will evaluate your swing and give you a mini-lesson. I booked it and came back a couple of weeks later. What I learned is that my ball flight is g...

VICTORIA SONG is the Leadership Advisor to successful founders and CEOs of the fastest growing technology companies in Silicon Valley and celebrities with power, platform, and influence. Victoria began her career as a venture capitalist investing in technology startups, where she got to see first-hand what the most successful entrepreneurs did differently to win. She was featured on the Forbes 30...

If you want to build a successful business, you have to stay top of mind, provide value, and continue to learn, grow and change. What follows are three experiences I had in the last week or so that will help me make that point! My friend and associate, Chuck Hester, has a habit that I not only follow but support. While I post a quote of the day in the morning, and a caption contest at night on Fac...

Erika Andresen, CBCP, JD, MPA, is a recovering lawyer after nearly two decades of experience in both the corporate finance world and the military. Erika became a subject matter expert on national security and disaster preparedness and response while advising different commands on their authorities and during high-risk situations in Afghanistan. Her work with actual disasters led her to attain a Ma...

was listening to “The Square and the Tower”, subtitled “Networks and Power, from the Freemasons to Facebook” by Niall Ferguson . It argues that most organizations are hierarchical. “It’s about emperors, presidents, prime ministers, and field marshals. It’s about states, armies, and corporations. It’s about orders from on high.” Networks have nodes and have always been with us. Fr...

Struggle with creating content? Jeff Herring provides tools, templates, software, and strategies to make content creation easy! No experience necessary. Jeff Herring AKA The Content Marketing Guy is an internet marketer specializing in article marketing, teaching internet marketers, authors, speakers and self-employed professionals to write and market articles for more prospects, publicity and pro...

In this final part of the series, I wanted to show how and why following traditional marketing thinking can hamper your success in B2b marketing. B2b marketing differs from consumer marketing because it’s more relational than transactional, and it often takes longer to go from awareness to trust. That means that there are more steps, and more interaction required. It also means that it requi...

Shawn Finder has always been an entrepreneur at heart. At age 24, Shawn entered the entrepreneurial world after competing as one of Canada’s top-ranked tennis players. He started out importing packaging from the Orient and selling to top retailers in North America. However, knowing he always loved selling and list building, he founded ExchangeLeads in 2013 which helps his company build quali...

In  part 1 of this series , I hinted that in this post I was going to outline a system we are working on that helps capture data from visitors in a way that traditional methods are either missing or lacking. I decided that before I devolve the system, I should add a little context as to why it’s so important and needed. So, this will now be a 3 part series. I also mentioned, your website is...

Julie Migliacci has over 17 years of high-touch customer service and event planning under her belt. There isn’t an event type she hasn’t planned before, from large celebrity fundraisers, virtual conferences and premier cooking shows. She is always up for a new challenge and creating unique experiences for clients and their guests. Hailing from France, Julie has lived in 4 countries and considers h...

In our last house, we had a small problem. Mice! If you think about it, your business is like my garage. Specifically your website. It has food for thought and attracts creatures who sneak in and out. You may be able to see them scurry, but it’s hard to trap them (and you certainly don’t want to kill them off). You want to be able to capture them (or at least capture their data). The u...

Kurt Scholle is an entrepreneur who understands what it is like to own your own business and to be responsible for the livelihoods of your employees. He measures business success only one way: profits. He founded Web Asylum in 1996 and has had equity interests in a couple of local Internet Service Providers that delivered high-speed Internet and reliable web hosting. Website success and social med...

I luckily learned a lesson back in the 1980s when I worked at AT&T. During a performance review, my supervisor said, “Son, you are an expense. I can hire two people for what you are asking for and I would do better with that than with you alone. So the answer is NO!” Let me repeat that… “YOU ARE AN EXPENSE” I realized that if I did not make a change, no one would...