Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Business EN ↓ 300 episodes

The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!

Author

Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com

Category

Business

Podcast website

baconpodcast.com

Latest episode

Jan 8, 2025

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Episodes

Episode 900 – Best Of – Beacons Of Leadership with Chris Voss 20.07.2023

Forbes Top 50 Rated Host of 9 podcasts at the Chris Voss Podcast Network with nearly 700 Episodes – The Chris Voss Show has reviewed over 3500 products over 10 years and has over 400,000+ followers across a MULTITUDE of Social Media accounts and business groups it runs with over 22 Million Views. Our Podcast guests are the newest Book Authors, CEO’s and thought leaders. Interviewed gue...

Episode 899 – Dropping Knowledge Bombs And Hitting Targets 17.07.2023

I have mentioned before, I am a fan of Malcolm Gladwell and his podcast “Revisionist History”. His last book “The Bomber Mafia” was about the race to use strategic bombing to end World War II. This was before the “Manhattan Project” which yielded the first atomic bomb that was built and used to change the course of history. The book discusses the desire to &#822...

Episode 898 – Best Of – Leadership Through Mindset And Skillset with Alain Hunkins 12.07.2023

Alain Hunkins helps high achieving people become high achieving leaders. Over his 20+ year career, Alain has worked with over 2,000 groups of leaders in 25 countries. He’s worked with 42 of the Fortune 100 companies. In addition to being a leadership speaker, consultant, trainer, and coach, Alain is the author of CRACKING THE LEADERSHIP CODE: Three Secrets to Building Strong Leaders which was publ...

Episode 897 – I Lost It All… And Why I’m Happy About It! 12.07.2023

Have you ever watched the movie “A Christmas Story”? There is a scene where Ralphie is helping his dad change a tire for the first time. He was holding the lug nuts in the hubcap, and his dad’s hand hits the hubcap, sending the hardware flying through the air, glistening in the lights of the passing cars and into a snowbank. Then, Ralphie releases an F-Bomb. All my passwords were gone. Inste...

Episode 896 – Best Of – How To Scale Your Business Through An Ecosystem with Steven Hoffman 05.07.2023

Steve Hoffman (Captain Hoff) is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (Hachette), “Surviving a Startup” (Har...

Episode 895 – Tag… You’re In! Segmenting Secrets 03.07.2023

In my last post , I talked about how segmenting your audience can help your business communications but how it can often look like a junk drawer. I also stated that I was in search of answers. So, I wanted to follow up and share with you what I have learned and discovered. It may have taken you years to get your list in the shape it’s in, and we all tend to look at updating your contacts as...

Episode 894 – Best Of – The Nimble C-Suite with Mark SA Smith 28.06.2023

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best way to bring...

Episode 893 – How Can A Junk Drawer Help You Build A Healthy Business? 27.06.2023

We all have one. Some of us have multiple. You may even have one in every room of your house. It’s the junk drawer. True Story : I was looking for a piece of wood in my garage to prop up my desk for a project. It was not until I took and posted the image for this post, that I saw the perfect piece (gray on the right) in my junk drawer. I think we all have two kinds of junk drawers. One where...

Episode 892 – Work-Life Balance with BeFamily and Gavin Zuchlinski 21.06.2023

Gavin Zuchlinski is the founder of Be Family, an app to help parents take care of all of the work involved in running their families. Before starting Be Family, Gavin previously founded Acuity Scheduling which he scaled to support more than 50,000 businesses and handle millions of bookings worldwide. He sold Acuity to Squarespace in 2019 as part of Squarespace’s first acquisition, and later became...

Episode 891 – The Devil Is In The Details… In The Data 21.06.2023

Last week I attended a CMO panel discussion sponsored by the AMA Triangle. It included CMOs from SAS, Blue Cross Blue Shield, and a couple of other independent medium to small-business CMOs. One of those people stood out to me. His name is  Frank Pollock  and he’s currently the CMO of a couple of start-ups, but he also teaches business at Duke University. One particular line that he said is...

Episode 890 – Best Of – Email Systems Follow-Up and Sequencing with Luis Xavier 15.06.2023

Luis Help Businesses Engage Prospects And Build An Army Of Loyal Customers Using Automated systems that increase engagement and create a constant flood of sales. Engage with your Leads, Increase Sales Conversions and Manage your Leads Effectively. At Sales Studios, we have a proven structured system to drive your audience to view your offers. A system that strengthens branding and positioning as w...

Episode 889 – Fad, Fame, Or Fortune… It’s About Business (and Time) 13.06.2023

Magician hand conjuring sparks on black background – copy space with magic Back in 2015, I talked about my concept of the Marketing Trifecta. I will explain what that is in a bit, but there has been a lot of buzz over the last 8 years about new tools that will revolutionize marketing. I have seen so many of them try and fail, come and go, or slowly find their lane. But none of them have real...

Episode 888 – Best Of – Knowing Your Personality Why with Lisa Schermerhorn 07.06.2023

Lisa has over 20 years of experience as a transformational leader, award-winning speaker, and expert in the fields of human behavior, leadership, and personal development.  She also trained in the “Winners Mindset” with Bob Reese, the former head trainer for the NY Jets, and helped a professional golfer win Golfer of the Year! Lisa was V.P. of Business Development for an innovative start-up compan...

Episode 887 – Your CPA Wants to Know Your CPA 07.06.2023

Networking is a tool for meeting people. It can be performed online, or in person. It has real costs of time and often some money. There are so many free and paid options. You can find lots of free-flowing or slightly structured meetings. You can also find highly targeted ones that are totally structured like a BNI or Vistage . Finally, there are those one-on-one meetings like I had with Chip and...

Episode 886 – Best Of – Why “FREE” Is A Four Letter Word That’s Bad For B2b Businesses? with Mark S.A. Smith 01.06.2023

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed. He is an electrical engineer, media technologist, computer programmer, hardware salesman, software marketer, and business owner who works with leaders who must develop the best way to bring...

Episode 885 – The Power of Awareness & The Awareness of Power 30.05.2023

I got hacked. Well, my credit card did. I was balancing my books when I noticed two charges from GoDaddy India on a credit card with a $25,000 limit. I use GoDaddy for domain names, but not in India so that was a BIG RED FLAG! Immediately, I called the credit card company and they closed that card and are sending me a new card with a new account number. The problem is that 90% of my monthly bills...

Episode 884 – Best Of – How The AMA, iContact, and Pizza Can Help You Market Better with Hank Hoffmeier 24.05.2023

Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact, a Ziff Davis company. With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful. Questions for Hank? - Click Here

Episode 883 – Winning with Rightsourcing and Content Creation 22.05.2023

I have to brag a bit… I won Board Member of the Quarter for the AMA Triangle. Back in January, I was recruited to join as the VP of Communications, and by April I was recognized as a winner! I simply got the pulse of who the players were and what they needed. You have a unique pulse on your business and the industry(s) you serve. Your salespeople have boots on the ground, ears to the audienc...

Episode 882 – Best Of – How Interrogating Terrorists Can Help Sales with Colton Seale 17.05.2023

Colton led the development of the Interview & Interrogation (I&I) training for the High-Value Detainee Interrogation Group (HIG) which is recognized as breaking the mold for interviewing training and bringing science into the art of interviewing. This was done in conjunction with the U.S. Intelligence Community but transfers perfectly into cutting-edge training and fact-finding systems for...

Episode 881 – The Grass May Be Greener on the Other Side of the Fence (But You Still Have to Mow It) 15.05.2023

It’s been years since I mowed my own lawn. Why? I have been blessed enough to afford to pay people to pick up dog poop and mow my lawn. Common business logic tells us to focus on what’s important. If you make $50 per hour and you can pay someone $40 to mow your lawn, you are $10 ahead if it takes you an hour to do it yourself. Do you view marketing as a chore? I like to think of it as...

Episode 880 – The New Content Culture with Keith Reynolds 10.05.2023

Keith founded Publio to help clients transition from traditional marketing toward an ROI-based content publishing model to promote brands, build audiences, grow a sales pipeline, and optimize SEO performance to generate qualified leads. He has 25+ years of experience helping CEOs and agencies develop content strategies, marketing plans, and budgets, managing marketing operations, and producing med...

Episode 879 – Is Your Content a Tapas or Family Style Meal? 08.05.2023

Just like Family Style is big, and Tapas is small, content can be served up the same way. There are two common trains of thought when it comes to creating and serving up content. Content served up Family Style ranges from 2000 to 3500 words. There is usually a lot of detail, facts, examples, and more. The point is to make your case while providing as much supporting content to help you really driv...

Episode 878 – Jolt Your Sales Team to Epic Results with Larry Long Jr. 03.05.2023

Larry Long Jr is the Founder and CEO of LLJR Enterprises, which focuses on business & sales motivation, inspiration, and most importantly, transformation through speaking, coaching & training programs. He is the host of the weekly, ‘Midweek Midday Motivational Minute’ and Author of ‘JOLT!’. As a former college athlete (He played baseball for University of Maryland… Go Terps!), Larry is ext...

Episode 877 – Influence vs. Inspiration… It Takes Emotional Intelligence 01.05.2023

It’s been years since I have been a conference attendee. The latest conference I attended was the 2023 Leadership Summit for chapter leaders of the AMA ( American Marketing Association ). What I learned at this conference is that not all chapters are the same. They are cohesive to the AMA brand, yet with diversity and individuality. How can you communicate all the features and benefits of me...

Episode 876 – Assess Your Way To Success with Jim Reklis 26.04.2023

I have 30+ years of experience as a catalyst for leaders who want to grow in self-awareness, harness their innate talents, and enhance their performance to create a meaningful impact in their life and work. I especially enjoy working with multi-generational leaders because we need great leaders in every generation converging to make a difference. My introduction to professional coaching came at th...

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