The B2B Engagement

How is AI moving beyond the buzzword to truly reshape how enterprises sell, buy, and build competitive advantage? Join Dale Brown , Global Head of AI Solutions Sales at HPE , and Gavin Finn for a candid discussion on how AI is transforming enterprise sales, breaking down silos between marketing and sales, and redefining what “value” means in the modern buyer journey. In this episode, we’ll explore...

In this episode, Penelope Thompson , Area Vice President, Global Center of Excellence, Systems Engineering at Pure Storage , joins Gavin Finn to share how the role of the solutions engineer is evolving from technical support to strategic partner — and how this shift is transforming the way B2B companies engage customers and drive business outcomes. Penelope discusses how her team is responding to...

How can leaders overcome risk aversion to embrace AI's potential fully? After 20 years at Siemens AG, Andreas Geiss, empowered by the enterprise-changing potential of AI, became VP of Industrial and Retail at Aleph Alpha. Andreas discusses his transition from mechanical engineering to AI and moving from a giant to a fast-paced start-up. In this episode, you’ll learn: The challenges of scaling AI i...

Lab optimization isn’t about small gains -- it’s about transforming healthcare. In this episode, Michael Harrison, COO of Lily Seaport Innovation Center, joins Gavin Finn to share how unifying systems and breaking down silos can drive scalable, data-driven impact across the entire ecosystem. In this episode, we’ll explore: Driving integrated, efficient research with digital lab twins. How agentic...

How Do You Scale and Innovate in a Multi-Site Healthcare Operation? Doug Hamilton, Regional Vice President of Lab Operations for the Midwest at Quest Diagnostics, joins Gavin Finn to explore what it really takes to deliver fast, accurate, and scalable diagnostics across a complex healthcare ecosystem. With more than 32 years at Quest, Doug shares what he’s learned about driving innovation while ma...

From Tools to Trust: Johannes Habel on the New Rules of B2B Sales What happens when more technology doesn’t lead to better selling? Johannes Habel, Associate Professor of Marketing at the University of Houston, joins Gavin Finn to unpack what’s really holding B2B sales back - and what it will take to move forward. From CRM fatigue to fragmented sales roles, Johannes brings academic rigor and field...

From Perfectionism to Progress: Sandra Anderstedt on Building Bold Marketing at Sandvik What happens when a planner learns to embrace iteration—and leads a team to do the same? Sandra Anderstedt, VP of Marketing and Communications at Sandvik Manufacturing Solutions , joins Gavin Finn to share her journey from internal comms to building a global, agile marketing team from scratch. Her approach? Emb...

Leading with Humanity: Cassandra Farr on Culture, Courage & Care at Philips What does it take to lead complex transformation—without losing your values in the process? In this candid conversation, Cassandra Farr , SVP and Head of Health Systems at Philips , joins Gavin Finn to share her journey from healthcare informatics to the C-suite—and why authenticity, empathy, and empowerment are non-ne...

Leading with Authenticity: A Conversation with Nancy Hiller, President & GM of Americas at Accuray In this episode, President and GM of Americas at Accuray, Nancy Hiller shares her unique career journey from revenue cycle management to executive leadership in healthcare technology. Key topics include: The importance of aligning leadership and go-to-market strategies in the healthcare sector Ho...

Revolutionizing Customer Engagement: AI, Innovation & Human Connection with Daniel Sherill of HPE In this episode of The B2B Engagement Podcast , Gavin Finn is joined by Daniel Sherill , Director of NA Strategic Customer Engagements at HPE , to explore the evolution of customer experience in B2B . Daniel shares his transition from exclusive Executive Briefing Centers (EBCs) to inclusive Custom...

The Evolution of Supply Chain: From Cost Center to Strategic Advantage with Chris Moore In this episode of The B2B Engagement Podcast , Gavin Finn is joined by Chris Moore , a supply chain veteran with over 30 years of experience , to explore the transformation of supply chain management from a cost-centric function to a strategic value driver . Key topics include: The shift from transactional to...

Skating to the Future: Leadership & Digital Transformation with Brent Taylor Digital transformation is essential for B2B leadership , enabling companies to anticipate and adapt to rapidly changing market dynamics—much like Wayne Gretzky’s famous approach: "I skate to where the puck is going to be, not where it has been." In this episode, Brent Taylor , VP of Strategic Sales & New Business...

Leadership, Safety, and Agility: Insights from Jan Hegewald of Dräger In this episode of The B2B Engagement Podcast , Gavin Finn chats with Jan Hegewald , Head of Sales and Service for Safety Technology at Dräger . With 17 years at this family-driven company, Jan highlights the power of a people-centered culture in driving success. Key topics include: How Dräger’s Vision Zero initiative aims to el...

Innovation, Collaboration & Career Growth with Tola Olorunnisola In this episode, Gavin Finn is joined by Tola Olorunnisola , Senior VP and GM of Advanced Lab Services at Avantor . Tola shares her inspiring career journey—from an electrical engineer at GE Healthcare to a leadership role in the life sciences industry —highlighting the power of coopetition in addressing customer needs. Key topic...

From Farm to CMO: Leadership & Storytelling with JoDee George In this episode of The B2B Engagement Podcast , Gavin Finn speaks with JoDee George , Vice President and Chief Marketing Officer for U.S. and Canada Imaging at GE Healthcare . JoDee shares her inspiring journey—from growing up on a Wisconsin farm to leading in a global healthcare company—highlighting lessons of grit, determination,...

M&A, Culture & Strategy: Insights from Balu Challagundla of GF Piping Systems In this episode of The B2B Engagement Podcast , Gavin Finn sits down with Balu Challagundla , Head of Strategy and M&A at GF Piping Systems . Balu shares his unique career path , from IT to leading strategic mergers and acquisitions , highlighting the intersection of technology, management, and culture . Key...

Customer-Driven Innovation & Engineering Leadership with Mark Czaja In this episode of The B2B Engagement Podcast , Gavin Finn is joined by Mark Czaja , Chief Technology and Innovation Officer at Parker Hannifin . Mark shares his career journey—from design engineer to CTO —and the critical role of customer-driven innovation in technology-driven markets . Key topics include: The shift from trad...

Customer-Centric Marketing & the Future of Diagnostics with Bhargab Barua In this episode of The B2B Engagement Podcast , Gavin Finn is joined by Bhargab Barua , Vice President of Global Marketing for Integrated Clinical Solutions at bioMérieux . Bhargab shares his career journey—from product manager in India to a global marketing leader in the life sciences industry —highlighting the power of...

Building High-Impact Ecosystems with Meredith Stowell of IBM In this episode of The B2B Engagement Podcast , Gavin Finn dives into the world of ecosystem strategies with Meredith Stowell , VP of Ecosystem at IBM . Meredith shares how IBM builds and leverages a diverse partner ecosystem —including ISPs, academic institutions, and skills training programs —to drive industry growth and innovation . K...

Scaling for Hypergrowth: Insights from Francis Chow of Red Hat In this episode of The B2B Engagement Podcast , we explore scaling for hypergrowth with Francis Chow , VP and GM at Red Hat . Francis shares his career journey—from engineering to leading billion-dollar businesses —and provides key insights on innovation, agility, and digital transformation . Key topics include: How agile and scalable...

Transforming B2B Marketing: Insights from Rebecca Smith, CMO at Ciena In this episode of The B2B Engagement Podcast , Gavin Finn dives into the evolving world of B2B marketing transformation with Rebecca Smith , CMO at Ciena . Rebecca shares her career journey—from consumer goods to high-tech B2B marketing —offering invaluable insights into the strategic evolution of marketing . Key topics include...

Go-to-Market Strategy & IoT Security Innovation with Vincent Korstanje of Kigen In this episode of The B2B Engagement Podcast , Gavin Finn sits down with Vincent Korstanje , CEO of Kigen , to explore the complex world of executive go-to-market strategies in today’s fast-evolving technology landscape. Vincent shares his journey from technical expert to business leader , revealing the pivotal mo...

Building Trust & Personalization in B2B Marketing with Cordula Knüppel of Ericsson This week on The B2B Engagement Podcast , Gavin Finn is joined by Cordula Knüppel , Senior Director of Marketing and Communications, Western Europe at Ericsson . Cordula shares key insights on building trust in the buyer’s journey through effective value storytelling and personalized B2B experiences . Key topics...

Transforming B2B Healthcare Marketing with Andy DeLaO of GE HealthCare In this episode of The B2B Engagement Podcast , Gavin Finn sits down with Andy DeLaO , Chief Strategy and Marketing Officer at GE HealthCare , to discuss change management, patient-centric strategies, and B2B engagement evolution . Key topics include: Andy’s multi-year change management plan and its impact on marketing transfor...

Brand Building & B2B Strategy Evolution with Aaron Graham of SES In this episode of The B2B Engagement Podcast , Gavin Finn sits down with Aaron Graham , Senior Vice President at SES , to explore the intricacies of brand building, B2B complexities, and evolving sales and marketing strategies . Key topics include: Aligning sales and marketing for greater impact Redefining brand promises to enha...