Kaon Interactive

The B2B Engagement

Business EN ↓ 29 episodes

Welcome to "The B2B Engagement" - recognized by the AIVA with a Communicator Award of Excellence for B2B podcast series and by Inc. as a top podcast with strategic insights for CEOs. Join us as we explore the latest insights, real-life challenges, and practical solutions through in-depth conversations with IT, Life Science, and Industrial industry experts and thought leaders. Each episode dives into topics such as adapting to change, sustaining innovation, and better serving customers across generations.

Author

Kaon Interactive

Episodes

Leveraging Marketing to Build Trust (DiaSorin) 09.11.2023 30:03

Mastering Consultative Selling in B2B with Joel Cowen of DiaSorin In this episode of The B2B Engagement Podcast , Gavin Finn explores the power of consultative selling with Joel Cowen , VP of Commercial Immuno at DiaSorin , a global diagnostics company. Joel shares insights into the evolving landscape of B2B engagement and the strategic transformations DiaSorin has made to enhance sales and market...

Blurring Traditional Sales Boundaries (IBM) 10.10.2023 29:44

The Future of B2B Sales: Insights from Mark Weber of IBM In this episode of The B2B Engagement Podcast , Gavin Finn is joined by Mark Weber , VP of Global Sales at IBM , to explore the major shifts reshaping B2B sales in the digital era. Key topics include: The evolving landscape of digital sales and hybrid engagement models How traditional and online sales approaches are blending for greater impa...

Becoming a Business-to-Human Marketer (IBM) 11.07.2023 29:14

Empathetic Marketing & Authentic Customer Connections with Scott Baker of IBM In this episode of The B2B Engagement Podcast , Gavin Finn sits down with Scott Baker , CMO and VP of IBM Hybrid Cloud Portfolio and Product Marketing , to explore the business-to-human (B2H) approach in enterprise marketing. Key topics include: How to connect with customers authentically and build trust The power of...

Creating A Frictionless B2B Engine (TE Connectivity) 16.05.2023 29:03

Customer Engagement & Sales-Marketing Alignment with Dalila Babou of TE Connectivity In this episode of The B2B Engagement Podcast , Gavin Finn sits down with Dalila Babou , Global Marketing Director at TE Connectivity , for a thought-provoking discussion on the evolving dynamics of customer engagement and the critical role of sales and marketing alignment in driving revenue and organizational...