The B2B BRAND180 Podcast with Linda Fanaras

In this episode of the B2B Brand180 Podcast, Linda Fanaras interviews William Anderson, senior business and consulting leader, strategic advisor, and author of The Room Goes Quiet: How to Close High-Stakes Service Deals by Owning Customer Risk . Together, they unpack why even the strongest B2B solutions often fail to close when buyers lose confidence in the people behind them. William shares how e...

In this episode of the B2B Brand180 Podcast, Linda Fanaras interviews Mike Barton from AudioEye to unpack one of the most overlooked barriers in digital marketing today: website accessibility. While most companies focus heavily on SEO, lead generation, and customer experience, many unintentionally exclude a significant portion of their audience because their websites are not built for accessibilit...

In this episode of the B2B Brand180 Podcast, Linda Fanaras sits down with sales leadership expert and author Todd Caponi to challenge one of the biggest problems in B2B sales today: broken pricing and negotiation practices. They unpack why traditional discount-driven sales tactics are eroding trust, slowing deals, and training buyers to believe the price is never really the price. The conversation...

In this episode of the B2B Brand180 Podcast, Linda Fanaras speaks with Eli Igra Serfaty, CEO & Co-Founder at MAIA Digital, about why so many executives are still behind on one of the most important B2B platforms. They break down the gap between simply posting and actually building a presence that drives trust, credibility, and meaningful business conversations. The discussion focuses on what a...

In this episode of the B2B Brand180 Podcast, Linda speaks with Steve Williams, leadership consultant and author of Notorious: Leadership Lessons from History’s Most Notorious Leaders . Steve shares a fresh perspective on leadership, breaking down what modern executives can learn from some of history’s most unconventional figures. The conversation focuses on practical leadership traits like trust,...

In this episode of the B2B Brand180 Podcast, Linda speaks with Alane Boyd, an expert in scaling agencies and SaaS companies through automation and AI agents. Alane shares practical insights on how businesses can leverage AI agents to streamline repetitive operational tasks, improve efficiency, and unlock time for higher-value strategic work. The discussion explores how AI agents function as “digit...

In this episode of the B2B Brand180 Podcast, Linda sits down with Stewart Cohen, Founder of SC Pictures, a boutique production company specializing in high-impact video storytelling for B2B brands. Stewart shares how companies can use video not as “content for content’s sake,” but as a strategic tool that advances real business goals, clarifies complex ideas, and strengthens long-term brand percep...

In this episode of the B2B Brand180 Podcast, Linda sits down with Dr. Debra Clary, leadership strategist, TEDx speaker, former Fortune 500 executive, and author of The Curiosity Curve , to explore why curiosity has become one of the most misunderstood yet powerful drivers of performance in modern organizations. The conversation breaks down how disengagement quietly takes hold inside companies, why...

In this episode of the B2B Brand180 Podcast, Linda sits down with Nick Avaria, serial entrepreneur and founder of Agency Acquisitions, to unpack what it really takes for service firms to break through from mid-level profitability to seven-figure margins without burning out the founder. The conversation explores how to maximize billable value, build lean teams, and design founder-led content system...

In this episode of the B2B Brand180 Podcast, Linda sits down with Jen Dalton, founder and CEO of BrandMirror, to unpack how personal and executive branding directly impact credibility, growth, and revenue at every stage of a company’s lifecycle.  The conversation explores why leaders often underutilize their personal brand, how to decide when to lead with the executive brand versus the company bra...

In this episode of the B2B Brand180 Podcast, Linda sits down with Shane Barker, CEO and founder of TraceFuse, to explore how reputation quietly drives buying decisions long before a sales conversation ever begins. The conversation covers how to audit brand and executive presence online, respond effectively to negative reviews without damaging trust, and turn feedback from a liability into a compet...

In this episode of the B2B Brand180 Podcast, Linda Fanaras sits down with David Ebner, President of Content Workshop and author of Kingmakers, to unpack what effective brand storytelling really looks like in today’s B2B landscape. David shares why most companies get brand storytelling wrong by leading with their own story instead of their audience’s—and how shifting that perspective can dramatical...

In this episode of the B2B Brand180 podcast, Linda interviews Nick Loise from the Sales Performance Team. They discuss  branding and marketing strategies that businesses can apply for a complete 180-degree shift in their marketing efforts. Nick discusses the importance of strong brand positioning and trust.  Key topics include mapping ideal customer profiles (ICP), crafting targeted messaging, and...

In this episode of the B2B Brand180 Podcast, Linda interviews Jimi Gibson, VP of Brand Communications at Thrive Agency. Jimi, who is also a TEDx speaker and Forbes Agency Council member, shares his journey from a professional magician to a marketing expert. He introduces the concept of the 'Magic Script,' a framework that helps brands connect with audiences in a meaningful way by creatin...

In this episode of the B2B Brand180 Podcast, Linda interviews Dawn Grooters, a business development expert with 20 years of B2B sales experience. Dawn shares her journey from top-performing field rep to inside sales leader, and how she developed a hybrid sales approach that blends the best of both worlds. They explore the benefits and challenges of internal vs. external sales teams, and how B2B co...

In this episode of the B2B Brand180 podcast, Linda interviews Justin Rashidi from SeedX on the importance of data science in understanding and optimizing B2B marketing efforts.  The discussion covers key topics such as the significance of accurate attribution tracking, the necessity of a well-defined Ideal Customer Profile (ICP), and the potential misconceptions about the effectiveness of various...

In this episode of the B2B Brand180 podcast, Linda discusses the development of Unique Selling Propositions (USPs) with Chris Fox, founder of Ideas-Led Growth. Chris explains the process of identifying and refining a USP, starting from understanding the fundamental change a product or service brings to the world. He emphasizes taking a step back from traditional marketing approaches to focus on th...

In this episode of B2B Brand180, Linda interviews Dan Balcauski, founder and chief pricing officer at Product Tranquility. They discuss strategies for effective pricing in the B2B SaaS space. Dan shares insights on the importance of understanding customer value, the nuances of price metrics versus value metrics, and tactics for implementing price increases. The episode provides valuable advice for...

In this episode of the B2B Brand180 podcast, Linda Fanaras interviews Andrew Seidman, co-founder and COO of Digital Reach. Andrew shares insights from over a decade of experience in designing full-funnel go-to-market motions for enterprises and startups. They discuss the importance of implementing a cohesive, integrated B2B marketing strategy. Andrew emphasizes the value of account-based marketing...

In this episode of B2B Brand180, Linda interviews Kris Rudeegraap, co-founder and CEO of Sendoso, a leading direct mail and gifting platform. Chris discusses his extensive experience in sales and how Sendoso helps businesses streamline their direct mail and gifting processes. He shares valuable insights and examples on the benefits of personalized gifts in sales and marketing, detailed case studie...

In this episode of B2B Brand180,  Linda  interviews Eisha Armstrong, Executive Chairman & Co-Founder, Vecteris . Linda and Eisha discuss strategies for productizing B2B services, including the benefits of creating recurring revenue through more standardized, scalable offerings. Eisha shares examples, practical steps, and common pitfalls to avoid in the productization process, alongside insight...

In this episode of B2B Brand180,  Linda interviews Andrew Brown from Bridgemaker Referrals. Linda and Andrew discuss transformative strategies and innovative approaches in B2B branding, focusing on the power of referral sources. Andrew debunks common myths about B2B referrals and emphasizes the importance of selecting the right referral sources and setting goals. He shares insights from his book,...

In this episode of B2B Brand180, Linda  interviews Jason Greenwood of Greenwood Consulting. Jason shares his expertise in helping B2B brands and startups leverage digital and omni-commerce opportunities. He discusses his unique 'Fit for Commerce' framework, which focuses on people, process, tech, and data, and explains how it significantly reduces time to market.  Jason also offers key i...

In this episode of B2B Brand180, Linda interviews Drew Neisser, CEO at CMO Huddles, podcast host, business coach and author. They discuss the challenges CMOs face in a recession including budget cuts, the importance of brand reputation, and the role of AI. Drew shares insights from his extensive career and explores current industry trends, providing practical advice for navigating economic downtur...

In this episode of B2B Brand180, Linda interviews Senthilkumar Subramanian to discuss his five-step Jumpstart SEO System. Senthil shares his success stories of ranking over a hundred keywords on Google and generating over a million dollars in revenue for his previous businesses. They delve into the importance of SEO, the common mistakes businesses make, strategies for choosing the right keywords,...