The B2B BRAND180 Podcast with Linda Fanaras

In this episode of the B2B Brand180 podcast,  Linda interviews Chuck Aikens, Founder of Tymoo and content marketing expert, to discuss effective use of AI in B2B content strategies.  Chuck shares insights on the essential foundational work required before leveraging AI, including understanding target audiences and answering critical strategic questions before writing prompts. He delves into the co...

In this episode of the B2B Brand180 podcast, Linda speaks with Naomi Soman from Storylogick Consulting about enhancing email marketing strategies to drive growth. Naomi, who has a wealth of experience in hyper-growth startups, shares insights on dispelling email marketing myths, personalizing emails for different stages of the funnel, and accurately targeting various buyer personas. The discussion...

In this episode of B2B Brand180, Linda interviews Dane Frederiksen, Founder of Digital Accomplice, to discuss how to implement a repurpose-first video production strategy, which he calls the "Video Octopus" method. Dane highlights:  -The shift from text-based marketing to remote video.  -The ease of creating valuable video content using AI tools and remote platforms, which can significan...

In this episode of the B2B Brand180 podcast, Linda interviews Mark Albert, CEO of Media Advisory Experts . Mark shares his extensive experience in broadcast journalism and offers valuable insights into B2B media training, storytelling, and overcoming stage fright. He discusses strategies for earning media placements, the importance of building thought leadership, and how to effectively communicate...

In this episode of the B2B Brand180 podcast, Linda interviews Alessandro Bogliari, Co-Founder and CEO of The Influencer Marketing Factory. Alessandro discusses the value of influencer marketing. Alessandro also addresses common misconceptions of influencer marketing, the significance of a data-driven approach, and the benefits of long-term partnerships with influencers.  Tune in to discover how br...

In this episode of  B2B Brand180,  Linda  interviews  Neil Rogers, a  sales and marketing professional and owner of Rogers Marketing. Neil shares his journey from working behind a bar to authoring the book 'Bar Tips', emphasizing the value of learning about people, organization, and sales in a non-traditional setting. Neil introduces the concept of 'positive activity,' combinin...

In this episode of the B2B Brand180 podcast, Linda interviews Mark Dingman,  Creative Director at Millennium Agency. They discuss the common misconception that a brand is just a logo, highlighting the importance of a deeper discovery process to understand a company's identity, personality, and target market. Mark emphasizes the pivotal role of market research, competitive analysis, and courag...

In this episode of the B2B Brand180 podcast, Linda interviews Hannah Moore from Ascendco Health about enhancing brand presence through community engagement and storytelling. Hannah offers insights into the rebranding process and the strategic importance of community-focused positioning. She discusses the necessity of being people-oriented, beyond mere product features, and the power of crafting au...

In this episode of B2B Brand180, Linda interviews Frank Husmann, CEO and Founder of Maxiality. They discuss effective branding and growth strategies in B2B, focusing on authority marketing. Frank shares his experiences as a SaaS founder and B2B tech advisor, highlighting the importance of showcasing expertise to establish industry authority. They talk about the challenges of standing out in a comp...

In this B2B Brand180 podcast episode hosted by Linda Fanaras, Armando  Leduc shares insights on the intersection of storytelling and business growth. Armando discusses his transition from the film industry to founding Leduc Entertainment, emphasizing the power of authentic storytelling in business communication. He offers practical advice on overcoming camera shyness by focusing on the message rat...

In this episode of B2B Brand180, Linda interviews Robert Weiss, President Sales & Marketing, MultiVision Digital, on the critical role of video in B2B branding and growth strategies. This episode covers strategies for beginning with video marketing, maximizing production value on a limited budget, and highlights video's increasing importance in digital marketing. Robert also stresses the...

In this episode of B2B Brand180, Linda interviews Doug Brown, CEO of CEO Sales Strategies, discussing topics ranging from the importance of follow-up in sales, to aligning sales and marketing strategies, to understanding buyer psychology. Doug shares valuable insights from his extensive B2B experience, emphasizing the significance of personalized communication and continuous engagement to maximize...

In this episode of B2B Brand180,  Linda  is joined by Joelly Goodson, a  branding expert and podcaster.  They explore the critical role of sustainability in driving B2B brand growth, offering practical strategies for integrating eco-conscious practices into branding and marketing efforts. Joelly shares her journey and experiences, highlighting how brands can leverage sustainability not only as a c...

In this episode of B2B Brand180,  Linda  welcomes Ian Baer, founder of Sooth, to explore the impact of emotional engagement in B2B marketing. Ian brings a wealth of experience from his leadership roles across various major brands and discusses how tapping into emotional drivers can significantly enhance brand strategies. The discussion also explores the shifting landscape of the B2B sales journey,...

In this episode of B2B Brand180, Linda interviews Jarie Bolander, an expert in B2B storytelling. Jarie offers insights and strategies for transforming B2B brands with compelling storytelling. He explores the power of emotional appeal, logical progression, and credibility in persuasive storytelling, as well as the significance of aligning narratives across various platforms and marketing materials....

In this episode of B2B Brand180, Linda Fanaras interviews Ben Reinberg, CEO of Alliance Consolidated Group of Companies . They explore the impact of personal branding in the B2B space and how it aligns with value-based leadership. Ben shares his journey as a serial entrepreneur and commercial real estate investor offering practical insights on building a strong personal brand and leading with core...

In this episode of B2B Brand180, Linda interviews Cody Schneider, Co-founder of Swell AI . Cody discusses the transformative power of AI in B2B marketing, focusing on its impact on marketing efficiency, customer engagement, and scaling businesses. Tune in for practical tips and insights for marketers and entrepreneurs looking to leverage AI for their business growth. Follow Cody: https://www.linke...

In this episode of B2B Brand180, Linda interviews Zach Montroy from Intention Collective. Zach discusses strategic planning, execution for business growth, and the essentials of healthy leadership.  Gain insights on aligning company vision with team efforts and the role of emotional intelligence in effective leadership. Zach also outlines his approach to helping businesses set and achieve their go...

In this episode of B2B Brand180, Linda interviews Paul Pritchard, CEO of Overdose Digital. They discuss the company's growth, digital transformation, AI's role in e-commerce, and innovation strategies.  Paul provides forward-thinking ideas and insights for businesses navigating the rapidly evolving B2B marketing landscape.  Follow Paul at LinkedIn https://www.linkedin.com/in/paulpritchar...

In this episode of the B2B Brand180 Podcast, Linda interviews  Dan Melnick of Southlake Consulting .  Dan introduces his company's new AI chatbot product tailored for e-commerce and they discuss the broader landscape of AI technologies. From real-time customer interactions to integrated social media features, join in to learn about the future of AI in e-commerce. Follow Dan on LinkedIn You ca...

In the latest episode of B2B Brand180, Linda Fanaras talks to Jared Reimer, CTO & Founder of Cascadeo . Reimer offers practical insights on how businesses can stay ahead, adapt, and thrive amidst rapid technological shifts.  Linda and Jared also explore the influence of artificial intelligence on B2B Marketing.   And, get a peek into Reimer's unique experience consulting for the hit show...

In this episode of B2B Brand180, Linda Fanaras interviews Kevin Lee, a seasoned advisor, investor, author, "multipreneur," and strategist. They discuss the evolving landscape of branding and marketing, sharing insightful strategies that can propel a B2B brand forward in today's competitive market. Kevin also opens up about his entrepreneurial journey, revealing how he’s been able to...

In this episode of B2B Brand 180, Linda Fanaras interviews Tim Koelzer, the Managing Partner of Equibrand Consulting and author of 'Upstream Marketing'. Dive into the intricacies of upstream marketing and uncover how it helps drive  conventional marketing tactics. Discover how a strategic upstream approach can fundamentally bolster your brand's presence and impact.  Thanks for liste...

In this episode of B2B Brand180, Linda Fanaras, CEO of Millennium Agency, interviews Harry Spaight, sales consultant and author of "Selling with Dignity." Drawing from his mission background and competitive sales experience, Harry provides invaluable strategies to enhance sales performance and drive revenue growth. Join us to discover how selling can be a genuine act of providing value a...

In this episode of B2B Brand180, Linda interviews Ryan Kauth, business coach,  fractional executive and founder of the Fractional Executive Podcast . They discuss the challenges faced by established founders and family business owners who are navigating the often turbulent waters of business growth.  Ryan shares his experiences as a business coach and executive, and the lessons he's learned o...