The B Word

Bob van Luijt , CEO & CoFounder, Weaviate explains how you stay memorable in an unbranded LLM search world, where your tone and truth do the heavy lifting long before anyone lands on your site. If you want a wake up call on the future of B2B branding, this one lands.

Bob van Luijt, CEO & CoFounder, Weaviate explains how you stay memorable in an unbranded LLM search world, where your tone and truth do the heavy lifting long before anyone lands on your site. If you want a wake up call on the future of B2B branding, this one lands.

In this episode Fara Darvill asks what happens when the precision of tech meets the emotion of brand? We sit down with Candace van Oostrum from Temporal Technologies to explore how B2B tech brands are rewriting the rules, embracing their quirks, and leading with humanity. You won't want to miss this one! The B Word is a Design by Structure podcast.

In this episode, Fara Darvill asks what happens when the precision of tech meets the emotion of brand? We sit down with Candace Van Oostrum from Temporal Technologies to explore how B2B tech brands are rewriting the rules, embracing their quirks, and leading with humanity. You won't want to miss this one! The B Word is a Design by Structure podcast.

In this episode, Jesse sits down with Simon Littlewood from Estu Global to explore the journey of scaling a business, evolving a brand, and making strategic decisions for long-term impact . Simon shares insights into how his organisation has navigated growth, from engaging diverse communities and crossing cultural borders to securing large contracts and fostering meaningful partnerships. The conve...

In this episode, Jesse and Robin Winstanley from OnPath Energy dive into the intricate process of branding, consultation, and change management. They discuss the challenges and opportunities that come with naming and rebranding, highlighting the importance of audience-driven decisions, internal engagement, and embracing bold choices—even when they’re unpopular. Robin reflects on the professional g...

In this episode: we dive deep into the transformative journey of Eurowag’s branding project. John and Juho reflect on the creative process, highlighting the importance of building on existing foundations rather than starting from scratch. They discuss the significance of Eurowag's purpose statement and how it brought clarity and unity across the company. Juho shares insights on the impact of the r...

In this episode: we dive deep into the transformative journey of Eurowag’s branding project. John and Juho reflect on the creative process, highlighting the importance of building on existing foundations rather than starting from scratch. They discuss the significance of Eurowag's purpose statement and how it brought clarity and unity across the company. Juho shares insights on the impact of the r...

In this episode, with guest Steve Malkin, we explore the role of certifications, emphasising the importance of trust and evidence-based data in promoting sustainable practices. The discussion highlights the challenges faced by SMEs in adopting sustainability initiatives and showcases innovative approaches, such as Planet Mark's zero-carbon bus tour, to engage businesses and communities directly. W...

In this episode, with guest Steve Malkin, we explore the role of certifications, emphasising the importance of trust and evidence-based data in promoting sustainable practices. The discussion highlights the challenges faced by SMEs in adopting sustainability initiatives and showcases innovative approaches, such as Planet Mark's zero-carbon bus tour, to engage businesses and communities directly. W...

This podcast, with guest Stephen Millard from Notion Capital , explores the decision-making process of venture capitalists (VCs) when investing in Software as a Service (SaaS) businesses. It delves into the specific triggers and criteria VCs look for in potential investments, particularly for SaaS companies that are in the build or scaling stages. The discussion includes insights on what VCs bring...

In this episode: we delve into the world of fractional real estate investment, demystifying complexities and exploring innovative approaches. In this episode, we sit down with Jatin Ondhia , CEO of Shojin Property Partners , to unravel the journey of rebranding for Shojin in the realm of fractional investing. Discover how Shojin is revolutionising the real estate investment landscape, making it ac...

Trailer: Our latest show talks about the rebrand story for fractional investment company, Shojin . One of the many topics we cover is financial literacy, which our guest Jatin Ondhia thinks is paramount for navigating the complexities of money management. It's astonishing to him that individuals can excel academically, yet lack basic understanding of concepts like mortgages. He thinks our educatio...

Trailer: we are exploring entrepreneurialism in the hospitality sector and are joined by Richard Valtr the visionary founder of Mews—an innovative hospitality management cloud. Richard is not just an entrepreneur; he's a trailblazer with an inspiring journey to revolutionise the guest experience. Richard talks about how his vision of improving check-in led to his founding Mews, which has become a...

In this episode: we are exploring entrepreneurialism in the hospitality sector and are joined by Richard Valtr the visionary founder of Mews—an innovative hospitality management cloud. Richard is not just an entrepreneur; he's a trailblazer with an inspiring journey to revolutionise the guest experience. Richard talks about how his vision of improving check-in led to his founding Mews, which has b...

Delve into the transformative potential of Web3 technology , its intersection with AI and its implications for various aspects of society, including business, creativity, equity, and decentralised organisations. Through insightful discussions between John Galpin and Graham Cooke , listeners will gain an understanding of how Web3 can empower individuals, disrupt traditional business models, and fos...

Trailer: Delve into the transformative potential of Web3 technology, its intersection with AI and its implications for various aspects of society, including business, creativity, equity, and decentralised organisations. Through insightful discussions between John Galpin and Graham Cooke, listeners will gain an understanding of how Web3 can empower individuals, disrupt traditional business models,...

Andreas and Jesse discuss how Jua.ai can been seen as a convergence of entrepreneurship for good, embodying a capitalistic approach to improve the world. The platform aims to bring together a mission and a massive, commercially viable opportunity, paving the way for innovative solutions that resonate with both societal and economic needs.

Trailer: Andreas and Jesse discuss how Jua.ai can been seen as a convergence of entrepreneurship for good, embodying a capitalistic approach to improve the world. The platform aims to bring together a mission and a massive, commercially viable opportunity, paving the way for innovative solutions that resonate with both societal and economic needs.

Episode 8: In this episode, Omri Sagan, Co-founder and CEO of technology start-up CTRL, shares how the process of creating and defining the brand helped CTRL scale and grow. We dive into the transformative power of self-serve and product-led growth, the crucial role of branding in fundraising, and the reflections of Omri’s journey, from securing funding to user engagement. We uncover the significa...

Trailer: In this episode, we explore the business dynamics of seamless integration, with Omri Sagan Cofounder & CEO CTRL. We dive into the transformative power of self-serve and product-led growth, the crucial role of branding in fundraising, and the reflections of Omri’s journey, from securing funding to user engagement. We uncover the significance of branding and its role in the fundraising...

Leah Anathan, CMO Mews (an innovative hospitality management cloud) talks to The B Word about how the marketing function in technology companies has changed over the past decade. It's now at the top table having become more quantifiable and measurable and very much a revenue driven activity. B2B marketing has never been more exciting and the role of CMO has risen in the ranks of the organisation t...

Trailer: Leah Anathan, CMO Mews (an innovative hospitality management cloud) talks to The B Word about how the marketing function in technology companies has changed over the past decade. It's now at the top table having become more quantifiable and measurable and very much a revenue driven activity. B2B marketing has never been more exciting and the role of CMO has risen in the ranks of the organ...

Technology has become critical to future-proof the restaurant sector – helping restaurateurs to thrive, not just survive. Owning a customer problem is transformative, but if you can’t articulate the value of your business solution, how can you sell it? A new business category could transform your fortunes. Christian Mouysset, Tenzo co-founder, talks to The B Word about how rebranding and category...

Trailer: Technology has become critical to future-proof the restaurant sector – helping restaurateurs to thrive, not just survive. Owning a customer problem is transformative, but if you can’t articulate the value of your business solution, how can you sell it? A new business category could transform your fortunes. Christian Mouysset, Tenzo co-founder, talks to The B Word about how rebranding and...