The B Word

Join us as we talk to Patrick Regan OBE about the launch this month of his new charity and book, Brighter Days. In a frank conversation, we discuss the importance of mental health care in business and how employers can help their employees to thrive. We also talk about the power of brand to help promote even the most sensitive of subjects in a compelling and meaningful way - a future of hope. The...

In this episode, we talk to Patrick Regan OBE about his mental health charity, Kintsugi Hope. In a frank conversation, we discuss the importance of mental health care in business and how employers can help employees to thrive, and we also talk about Patrick's new venture, Brighter Days, a project we worked on to deliver the brand. The B Word is brought to you by branding agency Design by Structure...

The incredible Avril Chester, founder of healthtech Cancer Central, talks to The B Word about her brand journey and the power of design & colour in communications for people dealing with cancer, her work with NHS Scotland to pivot her tech during the Covid crisis, and the launch of the next-gen Cancer Central site & new podcast series too. Cancer Central is an award-winning HealthTech canc...

The incredible Avril Chester, founder of healthtech Cancer Central, talks to The B Word about her brand journey, her work with NHS Scotland to pivot her tech during Covid, the launch of her new next-gen Cancer Central site and her podcast series too. Cancer Central is an award-winning HealthTech cancer platform that uses AI to guide people affected by cancer to find the support and information the...

Paul Mills, Founder, VCMO talks to The B Word about ‘marketing the brand’ vs demand generation, what these terms mean and where CMOs should be focusing today.“ Businesses don’t fail because of a lack of cash flow. They fail because of a fundamental flaw in their marketing strategy. Focusing more time and resources on marketing strategy will mitigate future cash flow problems and business failure....

Paul Mills, Founder, VCMO talks to The B Word about ‘marketing the brand’ vs demand generation, what these terms mean and where CMOs should be focusing today. “ Businesses don’t fail because of a lack of cash flow. They fail because of a fundamental flaw in their marketing strategy. Focusing more time and resources on marketing strategy will mitigate future cash flow problems and business failure....

Paul Wiefels, MD & Co-Founder, Chasm Group talks to The B Word about the go-to-market challenges facing tech businesses today. “You have to ask yourself is my strategy really crafted for today's realities? We really have to ask the fundamental question, are we built for today's realities and those going forward, or are we still operating in yesterday's based on yesterday's assumptions and we'r...

Paul Wiefels, MD & Co-Founder, Chasm Group talks to The B Word about the challenges facing tech businesses today. The Go-To-Market strategies have become more complex for technology companies. The five key GTM elements (vision & strategy, category, offer, positioning and branding) are interrelated. If you look at one, you need to look at them all. Don't just tinker around the edges. Treat...

In this episode, John talks to Quentin Colmant , CEO & Co-founder of insurtech Qover, in a very open chat about the creative process for Qover's recent category creation exercise and rebrand - from his initial doubts about change to loving his new brand. Qover was just listed by Tech. EU as one of the 10 European InsureTech companies and its technology has been used to provide insurance cover...

Welcome to “The B word”, the show where we demystify everything to do with B2B branding, to get to what it really is, how it works and why it matters for businesses.