Jake Toohey, Ben Muscolino, Gretchen Steenstra

The Association Podcast

Business EN ↓ 110 episodes

Jake Toohey (Adage Technologies), Gretchen Steenstra (DelCor) and Ben Muscolino (Breezio and AMS Geek) bring you The Association Podcast. With a combined five decades of experience in the association tech space, they explore challenges facing associations and bring fresh ideas to address them using strategy, design, analytics, and technology.

Author

Jake Toohey, Ben Muscolino, Gretchen Steenstra

Category

Business

Latest episode

Jun 9, 2026

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Episodes

Small-staff Association Superpower with Angela Kisskeys and Steffanie Berg 01.04.2022

On this episode of The Association Podcast, we are thrilled to welcome on Angela Kisskeys and Steffanie Berg from Associations North.  We get to hear about the many roles that they play at their small staff organization that serves association executives and professionals in the upper Midwest.  We talk about their hyper-focus on delivering members what they need, always learning and trying new thi...

The Future of the AMS Market with Rob Miller, MPA CAE 24.03.2022

On this episode of The Association Podcast, we have the pleasure of talking to a titan of the association industry tech space, General Manager of Nimble AMS, and Gravitate at Community Brands, Rob Miller.  Rob share's some about his storied past and experience, but we really get to get an expert perspective into today's AMS landscape.  We discuss the pros and cons of traditional vs. plat...

AI's Compliment to Association Event Marketing with Mitch Eisen 10.03.2022

On this episode of The Association Podcast, we welcome on Mitch Eisen…most of our listeners from the association industry likely recognize Mitch as the co-founder of Real Magnet.  Since then he's started a really interesting company called Contentware.  This was such a fun conversation because we really explore the potential of artificial intelligence in the space.  Everyone talks about AI, b...

Leadership and Micro-credential Education with Dr. Jason Leahy 22.02.2022

We are thrilled to welcome Dr. Jason Leahy, Executive Director of the Illinois Principals Association, onto The Association Podcast.  It's an interesting time to be in the field of education, and we get to hear all about that and also get into some of the really cool things that he's doing at IPA to educate their members, like exploring micro-credentialing and other ways they help member...

Personalizing the ASAE Member Experience with Amy Hemphill 16.02.2022

Amy Hemphill, Senior Director of Member Relations at ASAE, joins The Association Podcast with her phenomenal story and experience.  Before Amy joined ASAE she was the Senior Director of Member Services at NACUBO where she worked her way up to that role from the receptionist's desk.  We talk about using the power of the association network in your career and when seeking advice.  We also hear...

Startup to Acquisition, Crypto for Associations, and Web3 with Tim Spell 08.02.2022

Tim Spell,  CEO of OpenWater joins us on The Association Podcast, fresh off their recent sale to ASI.  We get to hear about his M&A journey.  We also get into a few topics we haven't previously touched on like what Bitcoin and cryptocurrency can do for associations and their investment portfolios, how exploring non-traditional avenues could help future-proof organizations, and the emergin...

The Intrapreneur's Journey to Association Analytics CEO with Julie Sciullo 21.01.2022

On this episode of The Association Podcast, we are thrilled to be joined by Julie Sciullo, CEO of Association Analytics.  We get to hear Julie's story as an intrapreneur and entrepreneur throughout her career, her thoughts on how associations can best use data and analytics to advance their missions and serve members.  We also get to hear about how mentorships can be so beneficial for associa...

UX-Centric Career Management Success During the Great Reshuffle with Alexis Redmond, JD, MA, CAE 18.01.2022

This week on The Association Podcast we welcome on Alexis Redmond, JD, MA, CAE.  Alexis is the Director of Career Management Resources at the American Speech-Language-Hearing Association.  As most are aware, this is quite an interesting time in the world of career management and recruiting and we got to hear what Alexis and ASHA are doing to provide value to members and employees during the Great...

The Art of Learning to Listen with a Mission with Lowell Aplebaum 12.01.2022

Lowell Aplebaum, FASAE, CAE, CPF, CEO & Strategy Catalyst of Vista Cova joins us this week and shares some incredible insights and experiences as a Master Facilitator in the association market.  He has worked with association boards of all sizes helping people listen, hear, and understand each other in the pursuit of a common goal. Enjoy!    www.vistacova.com

Lessons in Association Innovation from Google with 2020 ASAE Annual Keynote Speaker Steve Lerch 23.12.2021

Happy New Year everyone! Most people start the new year with new motivations and we're going to kick off the new year at The Association Podcast with Steve Lerch.  Steve is the President of Story Arc Consulting and is a Keynote Speaker as well as a consultant.  Keynote speakers usually motivate their audiences so we thought he'd be fitting for the first episode of 2022. Steve spent most...

How CX, Best-in-Class, and Ensuring Fit Define a Business with Pete Zimek 18.11.2021

Pete Zimek,  Founder and CEO of Novi AMS joins us to talk about Novi and QuickBooks' unique value proposition to the association market.  We hear about how a hyper-focus on best-of-breed technology and integrations, customer experience, and transparent alignment with customers is the key to successful relationships.

Moving the Needle with Experimentation with Andy Dempster 16.11.2021

Andy Dempster, Director of Business Strategy at Optimizely, joins The Association Podcast to share his journey from the association world at SME to Optimizely.  We get into all of the things associations should know when it comes to DXP vs. CMS,  proprietary vs. open-source platforms,  content personalization, experimentation, CDP, search, and a whole lot more.

Why Protech and Togetherwork Chose Each Other with Kevin Bruffey and Jake Fabbri 11.11.2021

We have a special BREAKING NEWS episode of The Association Podcast.  We get to hear from Kevin Bruffey, President of Protech Associates, and Jake Fabbri, CMO of Togetherwork about the big news broke this week when Protech joined the Togetherwork family.

You've Got To Know When To Mobile with Mark Wallach 09.11.2021

This week we welcome our good friend Mark Wallach, Manager of Business Development for RD Mobile.  Mark is a fascinating guy with an incredible story.  We get into all things mobile with Mark.  If you have questions about whether you need a mobile app at your association or what a mobile app can do for you, this episode is for you. Mark Wallach Email: mwallach@rdmobile.com Mobile: 561.385.2323

Brand Marketing Lessons from a Comedian with Leigh Kessler 26.10.2021

This week on The Association Podcast we welcome Leigh Kessler.  Leigh is not only a veteran marketer in the non-profit world but an accomplished standup comedian and keynote speaker, so we get to hear about the similarities between standup and brand marketing.  We get a really unique perspective on how brands and associations can learn from comics about how to differentiate themselves.   Check out...

Working Out Loud & Overcoming Legacy Mindsets with Reggie Henry, CAE 22.10.2021

Chief Information and Engagement Officer at ASAE, Reggie Henry, CAE,  joins us on The Association Podcast this week. We had a ton of things to talk about with Reggie, but some highlights were about being present at the point of need for members, his crusade to get people and organizations away from Legacy Mindsets, and what he and ASAE are doing to be an example for the association community to pu...

Acknowledging and Recognizing Culture Design with Maddie Grant 13.10.2021

Maddie Grant, Co-founder of Propel, Author, Digital Strategist, and Culture Designer joins The Association Podcast to talk about what it means to design an organizational culture.  We discuss what success means in digital transformation, and it might not be what you think it is. Please check out all of the incredible resources that Maddie has at www.propelnow.co.

The Road to Becoming an Association CEO with Courtney Kincaid, CAE, IOM 31.08.2021

CEO of the Indiana CPA Society, Courtney Kincaid, CAE, IOM, joins the show to tell her story of going from bartender to association executive. With building blocks in Membership and Strategic Initiatives along the way, Courtney focuses on serving her membership, meeting them where they are, and advancing the industry with technology. Enjoy!

Serious Fun on Serious Topics and the Entrepreneurial Journey with Teri Carden 20.08.2021

After a brief summer break, we are back with a brand new episode of The Association Podcast and we’re thrilled to welcome an awesome guest, Teri Carden.  Teri is the Founder of 100 Reviews and Review My AMS, the President of the Review Society, and the Creator of AMS Fest & Non-Dues-A-Palooza.  We get to hear about her journey from her start in the association world to becoming one of the grea...

API's and the Best of Breed Association Tech Model with Jeff Horne 20.07.2021

Jeff Horne, Co-Founder & CEO of Wicket, joins us to talk about the future of the association technology stack, all things APIs, leveraging best of breed technology, and demystifying integrations in the association tech space.

Wes’s Podcast Wisdoms with Wes Trochlil 17.06.2021

Wes Trochlil, Founder and CEO of Effective Database Management, joins The Association Podcast to share Wes's Wisdom from his years as one of the most well-known and experienced consultants in the market.  We talk innovation, data, culture, and a lot more.

Aligning Strategic Plans with Culture and Business Objectives with Erin Fitzgerald, Director, EPMO at the AANA 07.06.2021

Erin Fitzgerald, Director of Enterprise Portfolio Management Office at the AANA, joins The Association Podcast to talk about the Four Domains of EPMO.  Listen to hear how she and the AANA have matured their portfolio management operations to meet both Member and Board goals while growing the organization through data and culture.

Becoming a Data Driven Organization with David Ricciardi, President and CEO of Proximo 24.05.2021

On this episode of The Association Podcast, we welcome David Ricciardi to talk about all things data and what it means to be a data-driven organization.  We also talk about leadership and always improving as a leader.

Origin Stories and the Path to Being Intentional on the Topic of Diversity, Equity, and Inclusion with Tim Hopkins, Senior Consultant, McKinley Advisors 14.05.2021

This week on The Association Podcast we welcome on Tim Hopkins, Senior Consultant at McKinley Advisors.  We have a discussion about Tim's background coming from the IAFC to McKinley, his role as a leader with Diversity, Equity, and Inclusion initiatives at both organizations, in addition to his work as a strategic technologist.  We also get into all of our Origin Stories, so we hope you enjoy...

Disruption of the Association Business Model with Rick Bawcum, Founder and CEO of CIMATRI 05.05.2021

This week on The Association Podcast we welcome Rick Bawcum, CEO, and Founder of CIMATRI.  Listen for topics including what associations need to do to be transformative, the consultant's role as an educator, and his thoughts on the business model of associations in the future.

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