The Association Podcast

On this episode of The Association Podcast, Angela Mell, Senior Director of Communications and Education at the Louisiana Credit Union League, shares her journey in the credit union space, the transition from Google Groups to a new community platform, and the challenges faced in adopting new technology. We also discuss the importance of listening to member needs, prioritizing technology initiative...

The Association Podcast welcomes Wes Trochlil back to the show for a great conversation about holes in the association market. In part 2 of this conversation, we discuss the integration and fundraising challenges associations have. We look at difficulties in justifying investments in expensive technology for small fundraising efforts, the risks of straying from an association's mission, and t...

The Association Podcast welcomes back Wes Trochlil to the show for a great conversation about holes in the association market. In part 1 of the conversation, we get into the importance of training and ongoing professional development in the association industry and the challenges of implementing new software. We also discuss the effectiveness of the "train the trainer" model, the importa...

Jake, Ben, and Gretchen discuss their experiences at ASAE Annual 2023 on this episode of The Association Podcast. We discuss the shift in focus from socializing to networking with prospects and customers and share our personal highlights and challenges from the conference, including the importance of creating a welcoming environment for new attendees. We also get into the evolving nature of the in...

On this episode of The Association Podcast, we have Matthew Montoya, Senior Channel Marketing and Enablement Manager at Constant Contact. Matthew shares his background and how he got involved with Constant Contact through the association space and discusses the evolution of email marketing, including the use of generative AI. We talk about the importance of personalizing content and leveraging gen...

On this episode of The Association Podcast, we have an interview with Economist, Consultant, and Senior Contributor at Forbes, Bill Conerly, who has written about the impact of a recession on associations and trade shows. We discuss the challenges associations face in predicting revenue and staying in touch with members, particularly those who are not regular attendees. We also get into the import...

On this episode of The Association Podcast, we welcome Ron Mark Moen, CIO of the American Society for Clinical Pathology. We discuss the role of CIOs in the association market, the qualities that make a good CIO, and how to bridge the gap between technical teams and the business side of an organization. We also get into the challenges of adopting new technology, the importance of empathy and exper...

On this episode of The Association Podcast, governance expert Jeff De Cagna discusses the need for association boards to become more active and intentional in guiding their organizations into the future. We discuss the flaws in the current system of association boards and the need for them to adapt to changing circumstances. The conversation also touches on the impact of the COVID-19 pandemic on b...

On this episode of The Association Podcast, we welcome Dave Caruso, Co-Founder, President, and CRO of HighRoad Solution, to hear about his background and the evolution of HighRoad from an email marketing provider to their current focus on marketing automation strategy and integrations. We discuss the importance of channel strategy, building integrations and partnerships with other companies in the...

On this episode of The Association Podcast, we welcome Colby Horton and Frank Humada from Association Briefings to discuss how your association can use podcasts to reach their specific audience segments. Colby and Frank share tips for creating a great podcast for your association to spread industry expertise and reach emerging professionals to help them learn and engage with your organization. www...

On this episode of The Association Podcast, we welcome Tom Lyons, CIO of the American Society for Microbiology. We dive into the topic of leveraging investments in technology to drive organizational growth and success. Tom shares insights on how to use systems in a usable way, personalize experiences and increase engagement while still using data responsibly. We also discuss the AMS as the system...

On this episode of The Association Podcast, we welcome Jenna Goins, MS, MBA, CAE, Director of Membership & Marketing at NACUFS, to discuss all things member experience. We dive into the importance of member onboarding, the nuances between trade and professional organizations, and how leaders can align their technologies to support member onboarding, engagement, and retention. We also discuss t...

On this episode of The Association Podcast, we welcome Chris Gloede, Chief Consultant at Ricochet. We dive into the topic of associations catching up with the latest technology and how they can stay ahead of the curve. We'll discuss the potential of using advanced language models like ChatGPT to enhance member engagement and streamline operations. We also cover strategies for securing budget...

On this episode of The Association Podcast, we welcome on the founders of Association Latinos! We discuss their journey from an Association Forum Conversation Circle to a registered non-profit organization that has been growing and thriving through the efforts of dedicated volunteers. From the beginning, Association Latinos has fostered a close-knit community where everyone is there to support and...

Thad Lurie, CAE, CIP, Chief Information and Engagement Officer at ISPOR, joins The Association Podcast to share his perspectives as a current association executive and former consultant on the role of the association CIO today and in the future. We get into approaches for budgeting projects, hiring, and different organizational personalities.

Brendan Wilson, International Marketing Program Manager at the Food Export Association of the Midwest joins The Association Podcast to talk about connecting members and constituents worldwide by segmenting their customer journeys,  match-making at events, and fulfilling their mission to help small businesses grow.

Norma Castrejon, CAE, joins us on TAP for an awesome conversation about her experiences as an association professional in IT and project management and what she's now doing as a Senior Consultant at DelCor.  We also hear the inspiring story of how she and others founded the non-profit, Association Latinos, to advance the Latino presence in associations.  https://www.associationlatinos.org/  h...

On this episode of The Association Podcast, we welcome our new resident co-host, Gretchen Steenstra of Delcor Solutions! We introduce a couple of new segments including a "spin the wheel" where we explore topics and experiences in the association market.

On this episode of The Association Podcast, we are excited to be joined by Amber Winter, CEO of Web Courseworks.  Amber was recently promoted to CEO so we get to hear about that, what the current and future state of online learning looks like, and how Web Courseworks is innovating by looking at the corporate space and using AI and machine learning to make things easier for users. www.webcoursework...

On this episode of The Association Podcast, we're talking about brand messaging. We welcome Mark Hayes, Vice President of Communications from the Farm Credit Council. Despite being a small staff, Farm Credit Council is amazing at leveraging its communication and social channels to deliver targeted messaging to specific, intended audiences. We get to hear about how they differentiate themselve...

It is ASAE Annual week! We are so lucky to welcome Debra Zabloudil, Vice President of Learning at ASAE, to fill us in on the much anticipated Annual Meeting and ASAE learning initiatives moving into 2023.  We talk about what to expect this year, some of the things event planners have to consider in this post-Covid era of in-person events, and how ASAE has adapted its content to meet the needs of m...

We are back from summer vacation, and we have a fantastic guest on TAP.  Sue Bertrand, former Deputy Executive Director & COO at Illinois Association of School Business Officials, joins The Association Podcast to talk about personas, marketing automation, and developing an atmosphere at your organization.

One of the best and most inspiring discussions we've had, to date. Chris Busky, CAE, CEO of the Infectious Diseases Society of America talks to us about a view from the front lines of the COVID 19 pandemic. We hear about how his staff's tireless effort and incredible collaboration with their members saved many lives.   Talk to our friends at Association Briefings to get started with your...

Longtime industry veteran, Sig VanDamme, joins The Association Podcast to talk about his experiences as an entrepreneur throughout his career, working with and building AMS platforms, and what led to him deciding to build Nimble AMS on top of Salesforce. We get into what the workplace looks like today and how he runs his Salesforce consultancy, Gojectory, differently than he did with other venture...

We have another double dip this week on The Association Podcast, from Delcor Technology Solutions we welcome on, CTO, Chris Ecker, and Executive Vice President, Brian Sheehan.  Chris and Brian have decades of experience in the association and 501C space and join us to talk about cyber security.  It's not a sexy topic, but it is vital to the safety of organizations and can't be ignored. ...