Jake Toohey, Ben Muscolino, Gretchen Steenstra

The Association Podcast

Business EN ↓ 110 episodes

Jake Toohey (Adage Technologies), Gretchen Steenstra (DelCor) and Ben Muscolino (Breezio and AMS Geek) bring you The Association Podcast. With a combined five decades of experience in the association tech space, they explore challenges facing associations and bring fresh ideas to address them using strategy, design, analytics, and technology.

Author

Jake Toohey, Ben Muscolino, Gretchen Steenstra

Category

Business

Latest episode

Jun 9, 2026

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Episodes

AMC Tech, NetForum Solutioning, and Using AI to Improve Requirements & QA with Megan Paulini 09.06.2026

On this episode of The Association Podcast, Megan Paulini of Associations International, Senior Technical Solutions Specialist and recent AWTC Champion Award winner, shares how she accidentally entered the association world via a temp role and grew from member services into tech solutioning, QA, and deep NetForum work. She explains how an AMC’s shared-services model supports multiple association c...

Growing SABR: Community, Baseball Research, and Balancing Legacy with Innovation with Scott Bush 14.05.2026

On this episode of The Association Podcast, Scott Bush, CEO of the Society for American Baseball Research (SABR), shares his path from mechanical engineering to a decade in minor league baseball, leading to his role at SABR focused on growing revenue and membership. He explains SABR’s origins in 1971, its mission of sharing baseball research, and its structure of 85 worldwide chapters and 34 resea...

Career Pivots, AWTC Recognition, and Workforce Development in the Age of AI with Lacey Pope 07.05.2026

On this episode of The Association Podcast, we welcome Lacey Pope, MBA, CAE, Customer Success Manager at Web Scribble, to discuss her career journey in associations and her transition to the industry partner side. Lacey shares how she entered the association world through temp work, earned her CAE, and later drove process improvements at the Oncology Nursing Society that increased live support and...

Building Responsible AI: Innovation, Leadership, and the One-Pizza Team with Jamie Atchison 23.04.2026

On this episode of The Association Podcast, we welcome Jamie Atchison, MSMIT, Senior Director of Innovation and Strategy at the Association of Schools and Programs of Public Health (ASPPH). Jamie shares her unique journey from public health programming into technology leadership, highlighting how she bridges business needs and digital innovation within her organization. We explore ASPPH’s groundbr...

Good Old-Fashioned Leadership: Partnerships, Data, and the Human Side of Technology with Dana Kohli 08.04.2026

On this episode of The Association Podcast , we welcome Dana Kohli, Vice President of Client Solutions at DelCor Technology Solutions and recent AWTC award winner, for a conversation about leadership, partnerships, and the evolving role of technology in associations. Dana shares her career journey from music educator to association technology leader, and how her people-first approach has shaped he...

Right Content, Right Time, Right Experience: AI and the Modern Association with Erica Salm Rench 25.03.2026

On this episode of The Association Podcast, we welcome Erica Salm Rench, Chief Marketing Officer at Sidecar, to explore how associations can move beyond AI buzzwords and into meaningful adoption. Erica shares her career journey from digital marketing to leading AI-driven innovation in the association space, along with the experiences that shaped her approach to technology, community, and leadershi...

Engineering the Future of Associations: Data, AI, and Digital Transformation with Ravi Rooprai 05.03.2026

On this episode of The Association Podcast , we welcome Ravi Rooprai, Director of IT and PMO at the Million Dollar Round Table (MDRT). Ravi shares his unique journey from molecular microbiology and pharmaceutical consulting into association technology leadership, bringing a scientific mindset to digital transformation and innovation. The conversation explores how MDRT is modernizing association te...

Wrestling with Leadership and Innovation with Mike Moyer 23.02.2026

On this episode of The Association Podcast, we are thrilled to welcome Mike Moyer, Executive Director of the National Wrestling Coaches Association (NWCA). Mike shares his journey from wrestling coach to leading the NWCA, detailing the organization's mission to develop transformational coaches and advocate for wrestler safety through groundbreaking initiatives such as the creation of a weight...

Growth and Tech Evolution: Embracing Change with Liam O'Malley, CAE, PMP, AAiP 16.02.2026

On this episode of The Association Podcast, we welcome industry veteran Liam O'Malley from Path LMS by Momentive. Liam shares his extensive journey in the association market, highlighting key experiences from the American Bar Association to his current role at Momentum. The discussion covers the evolving landscape of online learning, microlearning strategies, and the importance of data-driven...

Designing for Success: Community and Empowerment in Women’s Roles with Dr. Ginna Santy 03.02.2026

On this episode of The Association Podcast, we welcome newly minted Executive Director of Women in Revenue, Dr. Ginna Santy. Ginna shares her journey from academia to founding a women-focused co-working business and ultimately leading Women in Revenue. We discuss her passion for elevating women's roles in revenue-generating positions and discuss the importance of designing for inclusivity. Gi...

The Art of Asking Why: Brand Experience and Strategic Marketing with Laura Sparks 23.01.2026

On this episode of The Association Podcast, we welcome Laura Sparks, Director of Marketing and Communications at the American Society of Appraisers. We dive into Laura’s journey into the association space, exploring her eclectic background and approach to marketing and leadership. We also discuss the importance of member engagement, the integration of AI in association marketing, and the critical...

100th Episode Special: Reflecting on 5 Years of Association Insights 13.01.2026

Welcome to the 100th episode of The Association Podcast! We reflect on the evolution of topics and themes over the past five years, discuss our key takeaways, and acknowledge many of our influential guests. We cover themes like leadership and governance, digital strategy, data and analytics, culture, marketing and brand, community and engagement, education and learning, DEI, association strategy,...

Human-First Approaches: AI, Ethics, and Association Boards with Jeff De Cagna, AIMP, FRSA, FASAE 23.12.2025

On this episode of The Association Podcast, we welcome repeat guest Jeff De Cagna, AIMP, FRSA, FASAE, and Executive Advisor at Foresight First LLC,  for a deep dive into the challenges and considerations involving AI and association boards. We discuss the Future of Association Boards (FAB) Report, which De Cagna curated and edited, touching on the importance of creating a better future for associa...

Embracing AI & Accelerating the Velocity of Change in Associations with Alex Mouw 11.12.2025

On this episode of The Association Podcast, we welcome back Alex Mouw, Principal Strategic Advisor at AWS for Nonprofits. Highlighting the importance of strategic alignment and the value of diverse stakeholder involvement, Alex provides insightful guidance on implementing AI solutions sustainably and effectively. The discussion touches on the evolving role of technology in nonprofits, the necessit...

Embracing Change and Innovation in Association Leadership with Jessica Irizarry 17.11.2025

On this episode of The Association Podcast, we welcome Jessica Irizarry, Component Relations Director at Shriners International, for an insightful discussion about association management and member engagement. Jessica shares her journey into the association sector, highlighting the importance of adaptability, volunteer management, and the evolving concept of 'components' in associations....

Transforming Association Spaces and Empowering Communities with Artesha Moore 11.11.2025

On this special edition of The Association Podcast, Artesha Moore, FASAE, CAE, CEO of Association Forum, joins us live from Chicago. Moore shares her journey of leading Forum since 2022, from her early days in not-for-profit sectors and association management to successfully integrating AI and technology in today’s rapidly evolving landscape. From discussing her keynote at AWTC Advance to her phil...

DQD: Decision Quality Data with Justin Scott 29.10.2025

On this episode of The Association Podcast, we welcome Justin Scott, PhD, CAE, and Vice President of Innovation and Analytics at the Metal Service Center Institute. Get ready for an in-depth discussion about the nuanced differences between data-driven and data-informed decision-making approaches, and the pivotal role of clear communication and collaboration in making data-driven decisions. Justin...

Charting the Course of AI and Associations with Alex Skinner 16.10.2025

On this episode of The Association Podcast, we welcome Alex Skinner, CEO of Pixl8 Group, ReadyMembership, and ReadyIntelligence. Alex shares his journey from founding Pixl8 to becoming a key player in the association space. He discusses the evolution of his company, growth strategies, and the critical role of user experience in developing digital platforms. We discuss the integration of AI in work...

Future-Proofing Associations: Economic Strategies and Workforce Challenges with Bill Conerly 01.10.2025

On this episode of The Association Podcast, we welcome back Bill Conerly, a senior contributor at Forbes, speaker, writer, and consultant. We discuss economic outlooks, the impact of AI on the labor market, workforce demographics, and the effects of mergers and acquisitions on associations and their members. Bill also highlights the Federal Reserve's recent actions on interest rates and the i...

Building Community: The Future of Education and Associations with Wade Tetsuka and Kate Coffey Bacon 06.08.2025

On this episode of The Association Podcast, we're joined by Wade Tetsuka, President of US Transactions Corp, and Kate Coffey-Bacon, SVP of Marketing and Strategy. We hear about Wade's journey from CPA to founding US Transactions Corp, and Kate's innovative marketing strategies. We discuss the significance of creating a community through educational programs like UST Education, offer...

Driving Change: Digital Transformation and Leadership with Angel Baltimore 16.06.2025

On this episode of The Association Podcast, we welcome Angel Baltimore, Senior Vice President of Information Technology at the National Apartment Association, to discuss her extensive career in association management and technology leadership. Angel shares her journey starting as a temp over two decades ago and rising through various organizations, including the American Institute of Architects an...

Digital Strategy and Company Culture with Ray Van Hilst 10.06.2025

On this episode of The Association Podcast, industry veteran Ray Van Hilt, VP of Strategy at Yoko Co, joins the show to discuss UX strategies, effective content strategy, and the vital intersection between marketing and IT. Ray shares personal anecdotes from his career journey, such as working for Ringling Brothers and his experience within the association industry. The conversation dives into the...

Building Bridges Between Tech, Leadership, and Community with Monica Dillingham Pemberton 24.04.2025

On this episode of The Association Podcast, Monica Dillingham Pemberton, Vice President and CIO at the American Council on Education, joins the discussion! Monica shares her journey through the association industry, spanning 14 years, and highlights her experience from NACUBO to ACE. We touch on ACE's focus on higher education advocacy and Monica's extensive board involvement, particular...

Open Source and Brand Growth with Mats Persson, CEO, Umbraco 08.03.2025

On this episode of The Association Podcast, we are joined by Mats Persson, CEO of Umbraco, one of the world's leading open-source content management systems. We hear about Mats' journey to becoming CEO, his past experiences in the software industry, and how they've shaped his vision for leading Umbraco. Mats discusses Umbraco's strategies for increasing brand recognition, parti...

Leading with Yes: Innovation, Efficiency, and the Future of Associations with Christina Lewellen 03.03.2025

On this episode of The Association Podcast, we sit down with Christina Lewellen, MBA, CAE, CEO of the Association of Technology Leaders in Independent Schools (ATLIS). Christina shares her journey from journalism to leading a fast-growing association, the power of starting with "yes," and why vendor partners should have a seat at the table. We also dive into the innovative ways ATLAS is...

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