The Art of the Brand

Why your personal brand is more important than you think. In this episode, Camille Moore and Phillip Millar dive deep into the importance and value of a personal brand. Most businesses are spending to stand out but are missing this critical element that will help them stand out and win for less. Learn all about the unintended benefits of having a personal brand from the top industry experts and be...

In today’s episode, Camille Moore and Phillip Millar dig into target market personas and why they are dead. Learn about the power of shared values and how to make your marketing more effective by widening your net.

The importance of strategy. On today’s episode, Camille Moore and Phillip Millar extinguish the marketing dumpster fire that often occurs because businesses skip over strategy. Good marketing is tactical execution and can only be executed when a proper strategy is in place. Beware of agencies that sell you prepackaged solutions that you don’t need. Learn about red flags and how to create strategic...

In today's episode, Camille and Phillip explore how businesses can effectively navigate the complex world of digital marketing and how to take risks to stand out. When Businesses are making marketing decisions, they are faced with a myriad of challenges: following the trends, deciding whether to stick with what worked in the past or boldly go where no one has gone before, and balancing the ris...

Branding Critical Error #3 - False Attribution Theory, a common pitfall in brand management where incorrect reasons are assigned for a brand's success or failure. Camille and Phillip discuss Brand rejuvenation and how tough it is to fix a brand using the same people who broke it in the first place. Bad data, self-serving advisors, sunk cost theory, and CEOs being too busy can lead to a brand o...

Most companies have no idea how much they should be spending on marketing-- and you are probably also making a major spending mistake. This episode is completely focused on how to create a strategic marketing budget and how to create marketing goals and benchmarks for success. No matter where your business is, this podcast has key insights you can learn from. 0:00 - Marketing Budget Allocation 3:1...

In this episode, Camille and Allister discuss the relevance of Google AdWords for small businesses. They explore the challenges faced by smaller businesses in competing with larger competitors and the potential limitations of Google AdWords in generating ROI, as well as the role of SEO in search positioning. Is it possible to leverage the benefits of Google's other platforms without paying for...

In this episode, Camille Moore and Phillip Millar dive into the dumpster fire of Quiznos’ marketing. If you haven’t seen the resurgence of Quiznos' "Sponge Monkeys" marketing campaign, you must stop what you’re doing and Google it now. Join us in dissecting Quiznos' marketing choices, from branding missteps to potential avenues for improvement. Don't miss the intriguing discu...

In todays episode, Camille Moore breaks down Bucee’s, the world’s most interesting gas station. In this case study learn why good branding is more than just a logo; It’s about creating a great experience. This episode is great for those who own or market for a businesses in industries typically described as ‘boring’. Tune in to learn more about Bucees and learn how you can stand out from the compe...

In this episode, Camille and Phillip breakdown the viral "Korean Color Analysis" service that they experienced in Seoul at the top location in the World that services all of the stars. Color Anaylsis has exploded in popularity on social media and is all the rage on TikTok. Is it just a fad or is color analysis mission critical to nailing your personal brand? Learn about the process, scie...

In this episode, Camille gives the 411 on her experience with beauty treatments in Korea. She explains why Korea is the leader in the beauty industry and why their approach is so unique and different from the West. Camille worked with one of the top medical spas in Korea, Shinebeam Gangnam, a Korean medical spa known for being a leader in the Korean beauty space. Camille highlights the difference...

In this episode, Camille Moore and Phillip Millar do a deep dive into Aesop— a luxury soap brand. Aesop is a master class for marketing minimalism, strong brand experience and great design. See what your brand can learn from this case study 🧼

This week, we do a deep dive into one of Korea's most interesting brands. Gentle Monster is quietly tearing down marketing and branding norms with its dynamic approach to messaging. Everything about the Brand employs attention-grabbing strategies you simply cannot look away from. Camille and Phillip were on site to experience the brand firsthand and share their insights. Pay attention if you d...

Are you the best at what you do? You probably have bad marketing.. this is your sign to invest in your own brand!

If you have a strong personal brand in your local market, you can actually make money doing this.

Marketing deep dive on  @Tiffany&Co.

In this episode, Camille shares her insights into the Barbie movie’s 150 million dollar marketing campaign. In this pod, Camille breaks down what you can learn from their marketing tactics and how you can apply their strategies to your marketing despite having the name or $$ size of their campaign.

The backend is the business 🤖 the backend is integral to a successful client experience. This often is the biggest oversize we see with clients. The wrong backend can ruin your business.

Good marketing is simple, not easy. In this podcast, Camille explains how to create engaging ads that work by anaylzing recent ads released by Peloton. 

Brand Death by 1000 Cuts 💀 or How Small Marketing Mistakes Can Destroy a Brand This episode explores the precarious relationship between marketing missteps, inconsistent branding, and the catastrophic consequences that can result. Through captivating examples and expert insights, we uncover the detrimental impact of small mistakes on a brand's reputation and consumer trust.

Dive into the future of business productivity. In this episode, Our marketing experts engage in a dynamic conversation about the game-changing tool on everyone's radar—CHAT GPT. Camille and Phillip emphasize that while CHAT GPT is a phenomenal tool, it's not a shortcut for the lazy. Join them as they discuss how this revolutionary technology requires a strategic approach, urging listeners...

In today's episode of Marketing Insights by Third Eye, Camille sits down with TEI's producer, Allister Macel, to go through some of the best questions and comments on her latest TikTok videos. In this episode, we dig into some use cases for positioning your client as the guide, the importance of ROI in any marketing strategy, hashtag usage, and so much more! This is the first episode of ma...

Welcome to "Marketing Insights by Third Eye" with your hosts, Camille and Phillip. Join us on a journey through the intricate world of marketing as we uncover the unspoken truths and hidden motivations that shape the industry. In this episode, Camille, a seasoned marketing strategist, and Phillip, a sharp-witted business analyst, fearlessly unravel the complex dynamics behind ESG ratings...

In today’s podcast chat, Camille Moore and Phillip Millar dive into their experience at Face Gym. Join in to learn how Face Gym strategically positioned itself as the ultimate brand authority in its category. Camille and Phillip share their secrets behind making a bold statement and crafting a killer strategy, providing invaluable insights from their experience at Face Gym’s Los Angeles location....

In this exciting episode, marketing experts Camille Moore and Phillip Millar dive deep into the world of digital branding and the power of constant content creation. Drawing inspiration from the prolific Gary Vee, they discuss the transformative strategy of posting content consistently to establish and enhance brand awareness. With their wealth of expertise, they dissect the nuances of this approa...