The Art of the Brand

AI has made content easier than ever, but has it made great branding harder? In this episode, we explore why storytelling still wins, the hidden cost of reactive marketing, what the Figma and Anthropic debate means for creators, and why the brands that stand out aren’t chasing every trend. If you’re building a brand in the AI era, this conversation is for you. 🏢 Hire My Agency Serious brand? Seri...

How do you create a brand people genuinely connect with? In this episode, Linda Hammond, the founder of Quay and OTRA shares lessons from growing a global eyewear company, partnering with Kylie Jenner, navigating an exit, and applying those experiences to a new venture. A must-watch for founders, marketers, and anyone passionate about brand strategy🏢 Hire My AgencySerious brand? Serious goals? Wo...

From Reddit’s rise as the internet’s most trusted source to Google’s AI challenge and Snapchat’s billion-dollar bet on augmented reality, this episode explores the biggest shifts shaping the future of marketing. We break down why search is changing, how AI is influencing consumer decisions, why community is becoming more valuable than ever, and what founders and marketers need to do to stay ahead...

What actually happens when the biggest marketers, creators, founders and tech companies in the world all gather in one place? In this first episode of Coffee in Cannes , we're taking you behind the scenes of Cannes Lions—not to recap the biggest parties, but to unpack the conversations that actually matter. We discuss why experience has become the new marketing currency, what brands are gettin...

Luxury brands aren’t built overnight and Sisley Paris is proof of that. In this episode, we sit down with Countess Isabelle d’Ornano to unpack how Sisley became one of the most respected beauty brands in the world through family legacy, long-term thinking, and an obsession with quality over hype. We talk about old luxury, generational brand building, why trust matters more than trends, and the min...

From Elon Musk and SpaceX to YouTube’s takeover of Hollywood, this week’s episode explores why the brands and creators winning today are obsessed with storytelling. We break down the rise of founder-led brands, why influencer marketing is becoming less effective, how YouTube creators are outperforming traditional studios, and why platforms like Meta are betting big on episodic content. If attentio...

Meta just crossed a line many advertisers never thought possible: it officially surpassed Google in ad revenue. In this weeks episode we break down why marketers are shifting budgets away from traditional search and toward platforms built for discovery, storytelling, and AI-powered targeting. We discuss Meta’s evolving ad ecosystem, the future of digital advertising, and what the shift means for b...

Ferrari’s controversial new EV, Gucci’s Formula 1 partnership, LinkedIn’s algorithm overhaul, and Blake Lively’s brand struggles all point to the same question: what actually builds a great brand today? In this episode, we break down why luxury brands are facing an identity crisis, how creator marketing has become a $44 billion industry, why LinkedIn is rewarding expertise over reach, and what bra...

The Ordinary’s Markup Marché campaign has everyone talking about how much beauty products really cost. In this episode, we break down why the campaign worked, why it also created controversy for Estée Lauder, and what it reveals about trust, pricing, and transparency in the beauty industry. We also discuss YouTube’s rise, influencer fatigue, luxury scarcity, AI-generated brand collabs, and why con...

Most brands today don’t have a product problem. They have an attention problem. In this episode, we break down why the internet is becoming harder to win on, why “safe” brands are getting ignored, and how social media has shifted from optional marketing to mandatory infrastructure for modern business. We talk about TikTok Shop becoming a serious threat to Amazon, the rise of world-building in bran...

Everyone is chasing followers online. But what happens when the follower count stops mattering? In this episode we talk about Instagram’s latest follower cleanup, why so many brands and creators are realizing their audience numbers were inflated, and why engagement, point of view, and actual cultural relevance matter more than vanity metrics. We also discuss the rise of the clipping economy, fake...

Everyone is fighting for attention online. But what happens when the scroll stops working? In this episode, we talk about why digital-only brands are starting to feel flat, and why real-world moments, billboards, events, activations, and collabs can make a brand feel more legitimate almost instantly. We also discuss AI-written marketing, the return of in-person experiences, beauty events, the Met...

Chris McMillan has shaped some of the most iconic hair moments in pop culture, but he still sees himself as one thing first: a hairdresser. In this episode, Chris talks about the career, instinct, and obsession behind his work. He created “The Rachel” for Jennifer Aniston and the viral bobs, red carpet looks, and celebrity moments that helped define modern hair. He talks about launching his own pr...

Most brands don’t fail because of the consumer. They fail because they lose their identity. In this episode, we break down some of the biggest brand decisions happening right now, from Lululemon’s controversial CEO appointment to Nike’s ongoing identity crisis, and what they reveal about leadership at the highest level. We unpack why great brands fall apart, how companies lose sight of what made t...

Most brands today don’t have a product problem. They have a strategy problem. In this episode, we break down what’s happening behind some of the biggest brand moments right now—from Coachella activations to influencer-led companies—and why so many businesses are confusing visibility with strength. We get into the difference between fast brands and great brands, why hype can be dangerous if it’s no...

Coachella used to be about music. Now it’s about brands. In this episode, we unpack what happens when culture gets commercialized. From influencer-heavy crowds to brand activations that feel more like content factories than real experiences, Coachella has become a case study in how attention has overtaken entertainment. We get into why brands are pouring money into events like this, how influencer...

Most founders wait until everything is polished before they start talking about their business. Sammy Nusdorf did the opposite. Long before Meadow Lane opened, he started documenting the process in real time. He shared the decisions, the delays, the mistakes, the product development, and the day-to-day reality of trying to build something from scratch. What came out of that was far bigger than awa...

In this episode of The Art of the Brand , Camille Moore and Phillip Millar break down one of the most important truths in modern business: nobody wants to buy your product unless you create a reason for them to care. From Erewhon’s psychological grip on the consumer to Alix Earle’s $1 million beauty launch, Victoria’s Secret’s open casting strategy, and the difference between world-building and la...

Sir John has worked at the highest level of beauty, from Beyoncé’s most iconic creative moments to global campaigns, editorial shoots, brand work, and creative direction inside some of the biggest names in the industry. In this episode of The Art of the Brand, we unpack what has changed. From the death of monoculture and the decline of red carpet relevance to the rise of influencers, parasocial re...

Brand loyalty is not as stable as it used to be, and this episode breaks down why. In this episode of The Art of the Brand, Camille Moore and Phillip Millar unpack the growing pressure brands face as innovation speeds up, products become easier to replicate, and consumers become less loyal than ever before. From Tesla disrupting legacy automakers to dupe culture in beauty, this is a conversation a...

World-building isn’t optional anymore, it’s the difference between brands that grow and brands that get left behind. World-building isn’t optional anymore, it’s the difference between brands that grow and brands that get left behind. In this episode of The Art of the Brand, Camille and Phillip break down what world-building actually looks like in practice, from restaurant experiences and Nike’s ca...

Cymbiotika didn’t start as a business; it started as a mission. In this episode of The Art of the Brand , the co-founder and COO of Cymbiotika breaks down how they built one of the fastest-growing wellness brands by focusing on transparency, technology, and community. From identifying a massive gap in the supplement industry to creating a product people actually feel, this conversation dives into...

The Oscars don’t feel the same, and that’s not just nostalgia. In this episode, Camille and Phillip break down the collapse of monoculture, why Hollywood is losing relevance, and what that means for brands trying to stay visible. From Revolve’s event strategy to Tesla’s diner experience and the rise of TikTok Shop, this episode unpacks why campaigns are no longer enough, and why brands need to thi...

Last week in New York, Camille and Phillip sat down with Sammy Dorf, founder of the viral Tribeca grocery store Meadow Lane. The conversation unpacked what “building in public” really means — and why showing the messy process of building a business can create far more attention than traditional marketing ever could. From gourmet grocery economics and pricing myths to Expo West trends, food industr...

Molly Sims has lived almost every chapter of the entertainment industry — supermodel, actress, producer, podcast host, and now founder of YSE Beauty. In this episode of The Art of the Brand, Molly shares the real story behind launching her skincare company, including the $2.5 million she invested of her own money to make it happen. We talk about why celebrity beauty brands often fail, how building...