The Art of Online Business

Do you know how to find and use your leverage point? It’s all in your data, my friend!  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this quick tip episode, I am walking you through how you can better your launches by finding and improving your leverage point. Throughout the episode, I am explain...

Are you confident in your PR strategy? Do you know how to pitch your business well?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Gloria Chou is joining me on the podcast to break down her simple 3-step method for getting PR for your business. Gloria is a diplomat-turned-PR coach helping small busin...

How are you making sure that your students are finishing your course or program?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ The percentage of students that actually finish the courses that they buy is only about 10-15%. I don’t feel like this is talked about nearly enough! In this quick tip episo...

How confident are you when it comes to building your team and leading them well?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I am joined by Tianna Tye to talk about how we as entrepreneurs can take on hiring, leadership and culture and do it well. Tianna Tye is the founder of The Leaders’ Circle a...

Are you educated on Apple’s iOS privacy updates and the 8 conversion event limit that Facebook is rolling out in light of them?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ There is so much confusion around this, so the best thing you can do is listen in to educate yourself. In this quick tip episo...

Does your website represent who you are and your business well? It should!  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I am joined by my website designer, Elizabeth McCravy, to talk all about my website! I wanted my website to be very simple and highly converting, and she did just that. She is bre...

Do you change things in your funnel without looking at your data first? I see this happening all the time!  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ A lot of the time, business owners try to optimize a problem in their funnel that doesn’t exist. In this quick tip episode, I am encouraging you to...

Are you apprehensive about bringing on team members to help you in your business?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I am joined by one of the students in my Accelerator Coaching Program, Stephanie DeLussey, to talk all about this because she was so against hiring for a long time! Now, sh...

Are you under the impressions that working harder and longer is the only road to achieving your goals?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ My friend, that is simply not true. In this quick tip episode, I am talking you through the mindset shift you need to make in order to rethink how you...

Do you know that there is no secret to financial freedom and fulfillment? That’s right, my friend, but there is a roadmap.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I am joined by a good friend of mine, John Lee Dumas, to talk all about his new book and the lessons in it for entrepreneurs to fin...

I am back with another quick tip episode.  These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process.   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ What does leadership mean to you? As your busin...

Do you want to know how to start making hires for your business?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I asked my online business manager, Erika Macauley, to join me on the show today. She came into my business at the end of 2020, and she is just amazing. She gets more done part-time than so...

Are you trying to figure out how to stand out in a crowded niche? If you’ve been listening to the show recently, we’ve been talking about this a lot.   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Let me tell you what grade school taught me about it. Here’s a little fact about me: my biggest pet pee...

Have you changed your messaging since starting your business? I bet you have!  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In today’s episode, I am sharing with you my journey when it comes to messaging and a few takeaways that I think will help you a lot. We are talking a lot about how your messag...

Is your ideal customer avatar really working for you? If you've been listening to the podcast for the last few episodes, you know that I've been talking a lot about messaging and content - specifically around creating messaging that allows you to stand out and stand for something.  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business w...

Are you ready to learn some mind-blowing strategies for creating effective messaging? If you didn’t catch Part I of my conversation with Brandon, you should do that before listening to this so you know what we’re talking about when we reference that episode!  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍...

Do you want to test your ads without sinking a ton of money into them? Today we’re talking about optimizing one of the three key pillars of becoming an optimized CEO.   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ As a reminder, the three pillars are optimized mindset, optimized sales and marketing...

A lot of us are in crowded niches, so we have to figure out how to stand out in the crowd. How do we differentiate ourselves and be heard among all the noise? That’s exactly what we're going to be talking about today.   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ This episode is all about how...

Do you have a pre-launch strategy? Are you getting people excited about your launch?   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Today I want to talk to you about 3 pieces of content that you should be including in your pre-launch video content strategy. When you’re doing a launch for your busine...

Are you trying not to freak out about the Apple iOS privacy updates and how they are going to affect your ads? Don’t panic. We’re getting into everything you need to know in this episode!  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ First, you need to understand what’s going on here. Things are goi...

What if you only had 3-4 hours a day to work your business? What would you be spending your time on?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Maybe you already only have 3-4 hours a day, and you’re trying to fit everything into that time frame. You might even be working more hours than that. If...

Today, I am bringing you a “Best of” episode that is more relevant now than ever. What I love most about Facebook and Instagram ads is that when you use them to grow an online business, they are a source of predictable leads and sales. That is the foundation of a scalable business, especially when combined with your organic efforts, such as social media, a podcast, blog or YouTube channel.   ‍‍ Cu...

Today I want to talk about a question that someone posted recently in our Optimized CEO Facebook group: how do I automate leads and sales without spending any money on ads?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Ads will accelerate your growth, but if you don’t have a budget for them right no...

Do you want to know how to have the best launch copy on the block?  ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Today we have Brittany McBean back on the podcast! She is here to talk to us about the entire process of putting together the copy and messaging that we used for my Offer to Optimized lau...

Are you in the mood for a bonus episode? Me too. Let’s do it.   ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In this episode, you’re going to hear a group coaching call that I do monthly with our Offer to Optimized members. This one was just so good, and there were so many questions that I think you...