The Art Of Entrepreneurship

In this episode of The Art of Entrepreneurship, my guest is LinkedIn thought leader Jasmin Alić. If you’ve spent any time on LinkedIn, you’ve probably seen him there: most of his posts go super viral.  Today we’re going to dig into how he got started, his copywriting tips and tricks, and his best advice on how to go viral on LinkedIn. (Disclaimer: virality shouldn’t always be your goal, but d...

People love to debate about what is a waste of time versus what isn’t. But when people tell you something is a waste of time, they are telling you what you should think, and they are attempting to make you feel a certain way. Here’s the thing: no one can really determine whether you’re wasting your time but you. In this episode of The Art of Entrepreneurship, we’re talking about learning to trust...

We’ve all been there… analysis paralysis, kicking a decision down the road so you don’t have to make it right now. This is the problem: not making a decision actually is a decision. It’s a decision not to act. And it will 100% kill your business. In this episode of The Art of Entrepreneurship, I share examples of how indecision can lead to major consequences within your company plus tips on how to...

In this episode of The Art of Entrepreneurship, we discuss the importance of careful consideration before hiring employees.  While there are various ways to build your hiring process, it's crucial to have a solid plan in place before bringing on new team members. We delve into some key factors to consider, such as developing a clear job description, creating a structured onboarding process, a...

In this episode of The Art of Entrepreneurship, we discuss a common struggle entrepreneurs face when growing their business: to hire, or not to hire?  While many new business owners may immediately consider hiring employees as the first step, it's important to consider other options such as going solo or hiring contractors. We also delve into the importance of having solid processes, guidelin...

In this episode of The Art of Entrepreneurship, I’m joined by Tasleem Ahmad Fateh, founder of LinkedIn’s Creator Club and the “Robin Hood” of LinkedIn. Tasleem has built himself a character on LinkedIn, helping him explode his presence by making it easy for people to remember who he is.  I talk to Tasleem about how he got started, which creators inspired him, and how he learned to go viral. H...

In this episode of The Art of Entrepreneurship, we’re getting into the nitty gritty of sales and marketing. Being a good writer is literally one of the foundations of professional success—but the way we learn writing in school doesn’t necessarily apply to the way we need to write about our work.  Stay tuned for 5 tips on becoming a better writer (one of the most important steps doesn’t involv...

In this episode of The Art of Entrepreneurship, I’m joined by Marcus Murphy, who is one of the most qualified people I know to speak on this topic.  Marcus has made a ton of changes in the past few years, including leaving an amazing job to start his own business and moving his family from the US to London. He’s also evaluated a ton of business ideas along the way, and is sharing his insights...

In this episode of The Art of Entrepreneurship, we’re exploring the real, raw, and sometimes painful process of growth. I’ve been talking about it a lot lately with friends, family, and my team at Accelity. So, of course, I want to bring the conversation to you today as well. Stay tuned for some tips on how to make hard periods of growth feel a little easier. Remember: everything is a season. This...

In this episode of The Art of Entrepreneurship, we’re re-airing a fan-favorite episode tackling one of the questions I get asked most by fellow entrepreneurs on LinkedIn: how did I get my company to its current size while bootstrapping? Throughout the episode, I share practical tips that I used for improving your cash flow as you get your business off the ground—everything from “no-spend” months t...

In this episode of The Art of Entrepreneurship, we’re re-airing one of our most popular episodes about common pitfalls brands encounter when establishing their marketing. Disclaimer: this is a nuanced topic that I cannot cover *fully* in 10 minutes. But I will share the single biggest reason I see marketing programs bomb! I’ll also share a few real-world examples that you can use to combat these c...

In this episode of The Art of Entrepreneurship, I’m joined by Elliott Clark, founder of The Apartment Bartender, to chat all things Instagram. Elliott has been steadily growing his brand on Instagram since 2015 and is an awesome example of how to use the platform to grow an audience and land brand partnerships. Elliott and I discuss producing high-quality content, confusing algorithm changes and f...

In this episode of The Art of Entrepreneurship, I hope you’ll indulge me in a little bit of a rant about life.  I know so many people who are waiting for their lives to get better. Newsflash: it’s up to you to make it good right freaking now.  Tune in for some Monday morning (or whenever you’re listening!) inspiration.  If you like this episode, check out these resources. Podcast: R...

The voice in your own head can make you your own biggest fan or greatest enemy. In this episode of The Art of Entrepreneurship, we’re talking about how to change your mindset and reset when you’re feeling down.  Stay tuned for 7 tips that will help you stop self-sabotaging and get back to being your best self! If you like this episode, check out these resources. Podcast: The #1 question you m...

In this episode of The Art of Entrepreneurship, I’m joined by Kirsten Granados, a video content strategist who helps brands crush it on social media, specifically TikTok. What I love about Kirsten is that she practices what she preaches, delivering results for her clients the same way she built her own brand.  Kirsten and I discuss cross-platform growth, the opportunities for B2B companies on...

In this episode of The Art of Entrepreneurship, we’re going beyond finances to talk about what you need mentally to fully commit to your startup. Maybe your bank account is in good condition, but what else needs to be seriously considered before you make the leap?  Stay tuned to hear what I wish I’d known back when I started my company, from the nitty-gritty details like setting up a business...

In this episode of The Art of Entrepreneurship, I’m joined by Daniel Murray, LinkedIn pro and founder of The Marketing Millennials. You know those company pages where every time you open up LinkedIn, it seems like their posts are always the first ones you see? Yeah, they’re one of those brands.  Listen as Daniel drops his marketing knowledge on growing a following for your company’s LinkedIn...

In this episode of The Art of Entrepreneurship, I’m giving some tough love to any businesses thinking the only problem with their business lies in marketing. I’ve said it before and will say it 1,000 more times: marketing is not a magic cure for bad business strategy. Check this episode to hear my list of what marketing teams CANNOT do (e.g. make up for a bad product) and what you SHOULD expect fr...

Today’s episode of The Art of Entrepreneurship kicks off an exciting new series on excelling at social media platforms for your business! Over the next few weeks, I am going to feature people that have figured out the growth secrets on each platform: TikTok, LinkedIn personal pages, LinkedIn company pages, Instagram, and Twitter.  To start the series today, we’ll discuss 3 things you MUST do...

In this episode of The Art of Entrepreneurship, I’m answering a listener question that I think a lot of us—especially women, and especially Midwesterners—struggle with: when do we actually need to apologize? Check out the episode for the 3 criteria I use (and teach my kids to use) when it’s time to give a genuine apology, and when a kind “thank you” is an appropriate response instead.  If you...

In this episode of The Art of Entrepreneurship, I’m joined by strategist, author and founder Alechia Reese. Alechia built a nonprofit for youth aging out of foster care, and shows emerging leaders how to build lives that feel as good as they look. Alechia and I discuss a number of topics listeners will love, from aligning your personal and professional life to dealing with tough business decisions...

In this episode of The Art of Entrepreneurship, we’re talking about how to avoid all of the drama that comes with *not* getting buy-in from the right people. There are a lot of good ideas that fall on deaf ears because we didn’t craft the pitch for the real decision-maker(s).  Check out the episode to learn how to save a LOT of time by following these dos and don’ts. If you like this episode,...

In this episode of The Art of Entrepreneurship, I’m rounding up some of the best sales advice from three amazing previous podcast guests.  Tune into these highlights to hear Morgan J. Ingram’s thoughts on cold calling, Yoav Villner’s tips on winning those first customers and Lea Turner’s advice on growing your LinkedIn presence. Learn more about these podcast guests: Morgan J. Ingram Yoav Vil...

In this episode of The Art of Entrepreneurship, I’m sharing some birthday wisdom in honor of the big 3-7. Many are struggling right now, especially with layoffs in the tech industry, so I’m sharing a short and simple lesson I’ve learned in tough times: there is always opportunity on the other side. Keep going! If you like this episode, check out these resources. Podcast: What I would tell my young...

In this episode of The Art of Entrepreneurship, my company’s CFO Ryan Calton joins us to chat about an all-too-timely topic: what to do if/when your company is struggling financially. Companies have had a crazy couple of years with COVID, a mini tech boom, overhiring, layoffs… So what should companies do next? Ryan shares his insights as an outsourced CFO on how companies can set themselves up for...