The Art Of Entrepreneurship

This episode of The Art of Entrepreneurship is for anyone who wants to improve their communication skills and reduce unnecessary stress in their business interactions. One of the biggest opportunities that we all have in business is to start practicing Most Respectful Interpretation, or MRI. Tune in to learn practical strategies for implementing MRI in your professional life, from getting to know...

If you love inspirational stories about entrepreneurship and want a new recommendation for your to-be-read list, this episode of The Art of Entrepreneurship is for you! I chat with Edrizio De La Cruz about the soft skills of starting, funding and exiting a company. Edrizio is the first Latino Y Combinator visiting partner. He sold his fintech startup Arcus to MasterCard after running it for nearly...

This episode of The Art of Entrepreneurship is for you if you’re looking for a way to change your mindset and create a more meaningful life.  If you’ve listened to previous episodes, you may have heard me talk about living above the line or below the line. This framework breaks down the cause versus the effect of an action and how you react to it. Are you looking to see how you can take respo...

For episode 200 (omg, 200 episodes?!), I wanted to have a conversation that goes deep into all of the issues, failures, challenges, wins and successes of entrepreneurship.  I couldn’t think of anyone better to talk about this with than entrepreneur, philanthropist and business strategist Chris Harder. We talk about how to grow in services and consulting, starting and building a product, his b...

This episode of The Art of Entrepreneurship is for anyone who loves to collect information—whether it’s reading two books a month or binging podcasts—but doesn’t know what to DO with all you’ve learned.  I truly see this problem all the time where people are stuck in analysis paralysis or they are information collectors. Too much information can be absolutely paralyzing. Tune in to learn how...

This episode of The Art of Entrepreneurship is for people looking to take the next step as a leader (or frankly, as a human).  My guest today is Matt Maletich, Principal and Founder of Blue Engine Consulting. Matt and I discuss the skills you need to become a true leader—someone people love and follow, not just a boss.  About Matt Maletich Matt Maletich is a Grand Rapids-based Leadership...

This episode of The Art of Entrepreneurship is for anyone struggling with the ups and download of the entrepreneurial journey. If you’ve been listening for a while, you may or may not not realize that my marketing agency isn’t my first company. I got my start with a vegan cookie company over a decade ago. (Cookies, sounds fun! But it was hard.) Spoiler: this isn’t going to be some amazing unicorn...

In this episode of The Art of Entrepreneurship, I’m joined by Mike Peregudov, co-founder and CEO of e-bike business Whizz, which has seen 18 months of successful growth since its launch.  Mike and I discuss maintaining growth despite challenges such as seasonality or a down economy. My favorite thing about Mike is how helpful he is, and he’s ready to share his advice on how to grow in a compe...

This episode of The Art of Entrepreneurship is for anyone looking for some good advice—and wondering what it even looks like. It can be hard to know who to take advice from. What’s good advice? What’s bad advice? Today I am going to tell you about the 3 best pieces of advice I ever received, how I received it (hint: not always well! We are all human!) and what I ended up learning. Sometimes the be...

This episode of The Art of Entrepreneurship is for anyone struggling to grow their business because they can’t seem to connect to the right audience.  Ideal customer profiles (ICPs) are a crucial part of every company and yet so many companies try to either run without one or violate the boundaries set by an ICP. My marketing agency didn’t start growing as a company until we got picky about w...

If you’re looking for a way to build more trust with your audience and boost your content marketing strategy, this episode of The Art of Entrepreneurship is for you.  Today I’m chatting with Marcus Sheridan, a digital sales and marketing author, speaker and consultant. Marcus is the author of one of my favorite marketing books, They Ask You Answer: A Revolutionary Approach to Inbound Sales, C...

This episode of The Art of Entrepreneurship is for you if you’re dealing with the negative feelings that come from a situation just not going your way. Whether it’s a sales pitch that didn’t go well or a personal goal that isn’t progressing, it’s really freaking easy for these letdowns to ruin your day, your week, your month, (sing it with me) or even your year… It took me many times experiencing...

This episode of The Art of Entrepreneurship is for anyone who wants to become the next version of themselves but isn’t sure where to start.  Today I’m chatting with Jenny Weeden, VP of People Operations at Accelity and a longtime friend and colleague. Jenny has worn almost every hat at the company and through plenty of hard work and professional development, she’s carved out the role that fit...

Have you ever been told as a woman that you need to be quieter or softer in the workplace? Or felt you needed to act a certain way to maintain your “good girl” status? This episode of The Art of Entrepreneurship is for you.  Today I’m joined by Lisa Carmen Wang, former 4-Time USA National Champion & Hall of Fame Gymnast and Founder and CEO of the Bad Bitch Empire. Lisa and I discuss the e...

This episode of The Art of Entrepreneurship is for anyone looking to increase speed and urgency in their sales cycle (aka me because it’s my goal this quarter!).  A lot of companies are struggling right now with buyers losing budgets, slowing decision time, and stalling sales conversations. We’re all feeling the tough economy, and it’s making sales that much harder. My company saw this slow s...

This episode of The Art of Entrepreneurship is for anyone who is bummed out about a recent relationship conflict, or who might still be holding a grudge from back in the day.  Being the bigger person is easier said than done, especially in the heat of the moment. I’ve learned plenty of lessons the hard way, and am working on mending those fences. If you’re listening to this podcast, I know yo...

This episode of The Art of Entrepreneurship is for anyone out there who is not only on their own entrepreneurial journey but who also has a partner with an entrepreneurial spirit. I’m joined by returning guest Ryan Calton, an outsourced CFO who launched his own business more than two years ago—and my husband!  Ryan and I discuss common questions we receive about being a two-entrepreneur house...

This episode of The Art of Entrepreneurship is for anyone on the entrepreneurial journey—whether you’ve been doing it for decades or are thinking about one day getting started. My company Accelity is celebrating 10 years of business this year, and it’s given me a LOT to reflect on.  Today I’m sharing my biggest challenges and the lessons I learned from the first 10 years with Accelity. ...

Today’s episode of The Art of Entrepreneurship is for anyone who’s worried that they can’t repurpose or redistribute content for fear they’re just repeating themselves. Here’s the thing: you have to talk about your message over and over again until your audience finally hears you.  Keep listening for 10 creative ways to repackage and distribute your content so that you can spread your message...

This episode of The Art of Entrepreneurship is for you if you've ever thought about writing a book. Today I’m talking to Chandler Bolt who is the CEO of SelfPublishing.com and author of the new book “Published” which tells you all about how to self-publish a book in a much easier way. Tune in to learn more about why books are a good marketing tool, who should write a book and Chandler’s proven for...

Every business needs a scorecard that evaluates the health of the company. As my business coach says, if you were on a tropical island and you needed to see numbers every single day that help you understand whether you can stay on the island or need to come home, what are those numbers?  In this episode of The Art of Entrepreneurship, I’ll walk you through what should be on your business scor...

Today’s episode is a compilation of the best personal branding advice we’ve heard in previous episodes of The Art of Entrepreneurship. I am lucky to know so many people that are genius at growing their personal brands, from both hosting this show and developing my own personal brand, and excited to share their knowledge with you! Tune in for some awesome insights from Jason Vana, Lea Turner, Justi...

In this episode of The Art of Entrepreneurship, I’m joined by Ike Wynter, a professional artist and self-proclaimed “delusional optimist.” Ike and I discuss following your passion and making a living doing what you love. You’ll walk away from this episode feeling inspired after hearing Ike’s journey of life-changing transitions and his approach to work. Make sure you tune in for a new mantra that...

You’ve probably heard people say that the best work is not done at your desk. And for those of us that have a lot on our plates, it’s all too easy to roll our eyes and think, “But I have to be at my desk to get all of this work done.” In this episode of The Art of Entrepreneurship, I’m sharing the lesson it took me a full nine years of running my business to finally learn. Stick around for two cha...

In this episode of The Art of Entrepreneurship, we’re going meta by talking about making a podcast. Most podcasts hosts don’t talk about the actual process of making a podcast, and there’s so much that goes into each and every episode (especially if you’re doing it yourself).  So whether you’re thinking about starting your own podcast or are just curious to peek behind the scenes, tune in! If...