The AI & Marketing Podcast for Local Businesses

In this episode, Adam and Josh dive into the game-changing world of AI search - where tools like Google AI Overviews, ChatGPT, and Perplexity are giving users instant answers instead of just search results. So, when someone nearby asks,  “Who’s the best plumber near me?”   will the AI name your business, or your competitor? You’ll learn: ✅ Why AI-powered search is now critical for local business...

AI isn’t just changing how your business is  found  — it’s changing how your website is  used . In this episode, Adam and Josh break down how Google’s AI Mode, ChatGPT, and other AI agents are transforming web design from visual-first to AI-first. You’ll learn why full pages are out, why passages now compete like search snippets, and why features like booking systems, pricing, and structured data...

Think business directories and citations are dead? Think again. In this episode of The Marketing Podcast for Local Businesses , Adam and Josh reveal one of the fastest, easiest, and most overlooked SEO wins in 2025: getting your business listed in high-authority directories. These aren’t spammy link farms—they’re trusted platforms like Google Business Profile, Apple Maps, Yelp, and niche-specific...

Why does a £99 product suddenly feel like a bargain when it sits next to a £299 one? That’s not coincidence—it’s psychology. It’s called price anchoring , and it’s one of the most powerful (and underused) online marketing strategies for local businesses in 2025. In this episode of The Marketing Podcast for Local Businesses , Adam and Josh break down how smart pricing can completely transform how c...

How Google’s AI Mode Is Rewriting Local Search Google has quietly flipped the script on search — and your business might already be invisible. In this game-changing episode, Adam and Josh expose how Google’s new AI Mode is reshaping how local businesses are discovered (or skipped). The old rules of keywords and rankings no longer apply. You're not just trying to rank — you're trying to be selected...

What happens when a local startup takes control of its supply chain  and  its customers? It builds a billion-pound brand that never opens a single retail store. In Part 2 of  The Gymshark Playbook , Adam and Josh continue their deep dive into how Gymshark applied  Porter’s Five Forces —focusing on the last two:  Supplier Power  and  Buyer Power . More importantly, they show how local businesses ca...

How does a teenager with a sewing machine go toe-to-toe with global giants like Nike—and win? In this episode of  The Marketing Podcast for Local Businesses , Adam and Josh break down the incredible rise of Gymshark using  Porter’s Five Forces  framework. From finding an underserved niche to building a loyal customer base, you’ll discover the exact strategies that took a UK bedroom startup to a bi...

We helped a client generate over £300,000 in extra revenue in just 12 months… and then they cancelled without warning. In this episode, we break down the real reason why — and it wasn’t about the results... You'll learn why  communication matters more than success , hear real-world examples local businesses will recognise, and walk away with 5 practical lessons to protect your customer relationshi...

Most small business owners are so caught up in day-to-day hustle, they miss the bigger trends shaping their industry. What if there was a simple tool that could help you spot market shifts early—before your competitors do? In this episode of  The Marketing Podcast for Local Businesses , Adam and Josh break down the  PESTEL framework —a powerful strategic tool big companies use to anticipate change...

If an SEO tool promised to handle  everything —from audits and keyword research to AI content creation, backlink tracking, and client reporting—all in one place, would you ditch your current stack? That’s exactly what  Search Atlas by Otto SEO  claims to be: an all-in-one platform designed to simplify your SEO efforts, especially for local businesses, freelancers, small agencies, and lean in-house...

Your first 30 days of SEO can either set your website up for explosive growth—or waste months of time and money chasing rankings that never come. In this episode of  The Marketing Podcast for Local Businesses , Adam and Josh walk you through the exact SEO launch plan they’ve used to help over 400 local businesses generate more than £200 million in sales—and win the UK Search Awards. Whether you&#3...

Most business owners have heard of a SWOT analysis—but are they using it correctly? In this episode,  Adam and Josh break down SWOT analysis step by step , showing you how to assess your  Strengths, Weaknesses, Opportunities, and Threats  effectively. 👉  What is 'SWOT' ? 👉  Why is SWOT analysis important? 👉  How can it help local businesses grow? 👉  What mistakes do most business owners make?...

Imagine investing a year into SEO, ranking on Google, and thinking you’re doing everything right—only to realise you’ve wasted thousands targeting the wrong keywords. That’s exactly what happened to one business, costing them  £800,000 in lost sales . In this episode of  The Marketing Podcast for Local Businesses , Adam and Josh break down  the biggest keyword mistakes local businesses make  and h...

Ever wondered if  Neil Patel’s SEO advice  is really worth the hype—or the hefty price tag? In this episode of  The Marketing Podcast for Local Businesses ,  Josh shares how he paid £8,000 for Neil Patel’s consulting services and got nothing useful in return . We break down: ✅ What Neil Patel  actually does well  (content strategy, branding, CTAs) ✅ Why his  SEO advice is often too generic  for...

What if the secret to building a billion-dollar business isn’t going big—but starting small? In this episode, we break down how giants like  Amazon, Greggs, and Gymshark  followed the same simple formula:  dominate a niche, then scale strategically. --- For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact: Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websi...

What happens if TikTok gets banned? For SMEs that rely on short-form video marketing, it could be a game-changer. But don’t panic—there are powerful alternatives that can keep your brand thriving. In this episode, Adam and Josh break down the best TikTok alternatives and share strategies to repurpose your content for maximum reach. --- For a 20% exclusive discount on Website Design or SEO services...

What would it mean for your business if your next Instagram Reel or TikTok video hit a million views? Viral success is no longer reserved for big brands with deep pockets—it’s a game-changer for local businesses, too. In this episode, we’re revealing the strategies to help your TikTok and Instagram content go viral, attract new customers, and drive sales. Here’s what we’ll cover: Why Going Viral M...

In this episode, Adam and Josh dive into 10 marketing hacks that are so clever, they almost feel like they should be illegal—but they’re completely legitimate! From geo-fencing ads that target your competitor’s customers, to leveraging public data for lead generation, and turning negative reviews into positive PR—these powerful strategies are guaranteed to give your business a competitive edge. Wh...

What if one proven strategy could generate £1 million for your business in just 12 months? In this episode, we unveil the powerful secret behind skyrocketing your revenue through Local SEO. Whether you’re running a construction business, beauty brand, or any local service, this method is transforming businesses and dominating markets. 🛠️ Key Highlights: How Local SEO turns traffic into revenue. Th...

Did you know there’s a social media platform with over 10 million active users in the UK, yet most marketers are barely using it? 🤔 Spoiler alert: it’s not just for recipes or DIY projects. In this episode, hosts Adam and Josh reveal why this platform is a hidden goldmine for businesses, especially in industries like e-commerce, home decor, fashion, food, and travel. With its high purchase intent...

🚨 Are you unknowingly leading your business into failure?  Just like failing companies—Blockbuster, Kodak, Nokia—and even world leaders like  Zelensky in the Ukraine war  or businesses fall victim to  Strategic Drift  when they fail to adapt fast enough. By the time they realize the shift, it’s too late. 📉  Right now, Ukraine’s war strategy is at a turning point.  Western support is declining, p...

Want to know the fastest way to lose customers and stall your business growth? Take a page from the playbook of overly cautious leaders who fail to inspire, innovate, or connect. In this episode, we’re dissecting the leadership missteps of Keir Starmer to reveal the critical mistakes businesses make that can silently destroy customer loyalty and trust. Drawing from Starmer’s approval rating nosedi...

Love him or loathe him, Donald Trump’s communication style is impossible to ignore. Behind the polarizing headlines lies a masterclass in persuasion and strategy that can be adapted to grow any local business. In this episode, we’ll break down Trump’s bold and unapologetic playbook to uncover actionable strategies you can apply—without the politics—to dominate your market, inspire loyalty, and cap...

Your new web-page is live—what’s next? In this episode, Adam and Josh reveal three essential steps to turn your page into an SEO powerhouse: 1️⃣ Boost its authority with strategic internal links. 2️⃣ Promote like a pro through social media, backlinks, and more. 3️⃣ Track performance and optimise to keep improving. Whether you’re targeting “Loft Conversions Mayfair” or any other keyword, these simp...

🚀 Thinking about building your own business website with  Wix, Squarespace, Webflow, or GoDaddy's website builder ? It sounds like a cost-effective, hassle-free solution—but is it the right choice for your business? In this episode,  Adam and Josh  dive deep into the world of  DIY website builders , breaking down their real-world advantages and limitations. While these platforms promise an easy s...