The AI & Marketing Podcast for Local Businesses

Welcome back to Part 2 of  The Journey of a Keyword , where we uncover the steps to turn a keyword into a traffic-driving powerhouse. In this second episode of the series, we’re diving into  Step 2: Setting Up Keyword Tracking  and  Step 3: Creating and Optimising the Page . Here’s what you’ll learn in this action-packed episode: Tracking keywords is the foundation of any successful SEO strategy....

Imagine searching for “YOUR KEYWORD” on Google and seeing your competitors dominate the top spots. Ever wonder how they got there? It’s not magic—it’s SEO. In this episode, Adam and Josh take you on a journey, following a single keyword from idea to first-page ranking. You’ll learn how to: 1️⃣ Choose the right target keyword aligned with your business goals. 2️⃣ Research variations and analyse sea...

This episode explores how ChatGPT can transform local business marketing by saving time, cutting costs, and enhancing communication. Hosts Adam and Josh highlight five practical uses: creating social media content, writing emails, handling customer service, boosting SEO, and promoting events. They share tips like being specific with prompts, editing for personalisation, and reflecting local cultur...

Ready to take your local business to the next level in 2025? The digital marketing landscape is evolving faster than ever, and the strategies that worked yesterday may not cut it tomorrow. In this episode, we’ll unpack the top trends shaping the future of local business marketing and give you actionable tips to stay ahead of the curve. Here’s what you’ll learn: Live Social Media Shopping Imagine t...

Josh and Adam wrap up their four-part series on ranking in AI-powered search results with a focus on making your website AI-friendly. As AI tools like ChatGPT gain momentum, ensuring your website is optimised for these platforms is crucial for local businesses. Key takeaways: Optimise for Mobile : Ensure your website is responsive, fast, and user-friendly across all devices, as mobile accessibilit...

Adam and Josh dive into how local businesses can create content that ranks in AI-powered search results like ChatGPT. As AI tools like ChatGPT increasingly shape how people search for information, businesses must adapt their content strategies to stay visible and competitive. Key takeaways: Build an FAQ Section : Address common customer questions directly on your website to boost relevance in AI-d...

Josh and Adam dive into how local businesses can optimise their online presence to rank higher in AI-powered search results like ChatGPT and Google Gemini. With AI search engines gaining traction as alternatives to Google, they outline actionable steps to ensure your business stands out. Key topics include: Claiming and Optimising Business Profiles:  Ensure your business is listed on platforms lik...

In this episode, Josh and Adam explore how AI-powered search, like ChatGPT and Google Bard, is transforming the way customers find local businesses. They break down key concepts like natural language processing, entity recognition, and relevancy scoring, and explain how these tools provide more precise, conversational, and targeted search results than traditional search engines. The discussion cov...

In this episode, Josh and Adam dive into the pros and cons of Facebook Ads and SEO as marketing strategies for local businesses. Which is the better choice? What works best for a tight budget? How do these strategies compare for service-based businesses versus local shops on the high street? Drawing on years of experience running two of the UK’s top online marketing agencies, we break down the det...

In this episode, "Know Your Audience: Mastering Target Market Strategies," the hosts, Adam and Josh, guide listeners through the essentials of identifying and understanding their target market. Key Takeaways: Defining Your Target Market:  Understand demographic (age, gender, income) and psychographic (interests, values, lifestyles) factors. Analyse current customers to identify common characterist...

In this episode of 'Red Flags When Hiring a Web Design Agency,' we highlight the key warning signs to watch for when selecting an agency to create or redesign your website. Making the wrong choice can lead to costly delays and subpar results, so it’s crucial to recognise these red flags early in the process. In this episode, we explore: Lack of Clear Communication:  Why clear, open communication i...

In this third part of the "What to Expect When Hiring a Web Designer" series, Adam and Josh cover: Timeline and Project Management : Emphasising realistic timelines for web design projects. Design Process and User Experience (UX) : Discussing how agencies create designs using wireframes and prototypes, the importance of user-focused and mobile-responsive designs, and comparing custom designs to pr...

This episode, part 2 of "What to Expect When Hiring a Web Developer," covers three main topics: Timeline and Project Management : The importance of setting realistic timelines, meeting deadlines, and using tools like Trello or Asana for smooth communication and project tracking. Design Process and User Experience (UX) : How agencies create user-friendly designs using wireframes, prototypes, and th...

In this multi-part series of 'What to Expect When Hiring a Website Designer,' we'll explore the key steps and insights you need before hiring a professional to create or redesign your website. Whether it's your first time working with a designer or you're refining your current site, this series will equip you with the knowledge to make informed decisions at every stage. In this episode, we explore...

In this episode of 'what to expect when hiring a SEO agency', we're diving deep into the world of SEO agencies and what you should anticipate when hiring one to boost your online presence. Join us as we explore: Backlink Profile Review : Understand the importance of evaluating your website's backlink profile and how it can influence your SEO success. Competitive Analysis : Learn how SEO agencies u...

Welcome to part 3 of the 4 part series of 'what to expect when hiring a SEO agency'. In today’s episode, we’re delving into the nitty-gritty of Technical SEO. If you've been struggling with the technical aspects of SEO, this episode is a must-listen. We’ll cover: Technical SEO Audit and Fixes : Learn how to conduct a comprehensive technical SEO audit, including optimizing metadata, schema markup,...

In this episode of  The Marketing Podcast for Local Businesses , Josh and Adam continue our deep dive into the key steps involved when hiring an SEO agency. This is the second part of our series, focusing on the critical process of keyword research for local businesses. Key Points Discussed: Comprehensive Keyword Research: Understand the importance of your SEO agency conducting thorough keyword re...

In this episode of  The Marketing Podcast for Local Businesses , we dive into the crucial steps you should expect when hiring an SEO agency. This is the first part of our series dedicated to helping small business owners navigate the complexities of SEO services. Key Points Discussed: Understanding Campaign Goals: The foundational step in any SEO campaign is defining your objectives. While the pri...

Elevate your website's performance with this episode of The Marketing Podcast for Local Businesses! Join host Adam & Josh as we dive into advanced strategies for optimizing speed, creating engaging content, and crafting effective call-to-actions. Whether you're a beginner or a pro, these expert tips will help you enhance your site’s user experience and drive more conversions. In this e...

Ready to take your website to the next level? Join us on this episode of The Marketing Podcast for Local Businesses as host Adam & Josh reveal essential website design hacks that will transform your site into a user-friendly, visually stunning, and highly effective digital space. In this episode, we’ll discuss: Visual Hierarchy : Learn how to arrange elements to guide your visitors' attent...

Welcome back to The Marketing Podcast for Local Businesses, the go-to podcast where small business owners transform their dreams into reality through savvy marketing strategies. Join hosts Adam and Josh as they dive into the essential aspects of tracking and measuring the success of your marketing campaigns. In our previous episodes, we covered the fundamentals of creating a compelling offer, craf...

In this practical episode of The Marketing Podcast for Local Businesses, hosts Josh and Adam focus on converting clicks from your ads into enquiries and sales. They stress the importance of directing ad traffic not to your homepage, but to a dedicated landing page specifically designed for your advertising campaign. The episode unpacks essential elements of an effective landing page, including: Pr...

Welcome to another episode of The Marketing Podcast for Local Businesses, where we help small business owners turn their dreams into reality through effective marketing strategies. Today we're tackling a topic that has been surrounded by myths and misconceptions for years: SEO. In this episode, we’ll debunk seven common SEO myths that many business owners still believe. Some of these points mi...

In this episode of The Marketing Podcast for Local Businesses, hosts Adam and Josh delve into using Facebook's advertising platform to effectively target and engage your ideal customers. Building on the strategies discussed in the previous episode, they guide listeners through: Setting up a Facebook page and ad account Creating a campaign with specific objectives, and Choosing the right audien...

In this episode of The Marketing Podcast for Local Businesses, hosts Adam and Josh explore how small business owners can craft compelling social media advertising campaigns. They delve into: Creating irresistible offers Using Facebook's advertising platform for targeted ads Designing high-converting landing pages, and Measuring campaign results. The episode features practical advice on constru...