The AI & Marketing Podcast for Local Businesses

📢 If you think your website is good enough for 2025, it will fail in 2026.Because the rules of online visibility are changing — fast. In this episode of The Marketing Podcast for Local Businesses , Adam Niazi & Josh Hamit reveal the complete 2026 Content Blueprint — the structure, proof signals, and visibility layers every business website must have to stay visible in both Google and AI searc...

Short-form video isn’t “nice to have” anymore — in  2026, it becomes the single most important proof signal AI uses to decide whether your business is real, trustworthy, and worth recommending. In this episode, Adam and Josh break down why  AI search engines like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews  are shifting away from written content and relying heavily on  authentic video e...

If you’re still selling one-off services or products, you might be missing out on a business model that’s taking over: subscriptions. In this episode of  The Marketing Podcast for Local Businesses , hosts Adam (founder of Website Designers London) and Josh (founder of Improve My Search Ranking.com) dig deep into why subscriptions are dominating the market — and more importantly, how local service-...

It’s 2026. Many customers find local businesses through TikTok, ChatGPT or map-search – so does your business really need a website anymore? In this insightful episode of  The Marketing Podcast for Local Businesses , hosts Adam (founder of Website Designers London) and Josh (founder of Improve My Search Ranking.com) explore the changing role of the website. They break down the case  for  and  agai...

Staring at your content calendar wondering what to post? You’re not alone — and you’re probably wasting hours writing content that  doesn’t  move the needle in Google or AI search. In this episode, Adam and Josh reveal the  15–20 essential content types  that Google, ChatGPT, Gemini, and Perplexity are prioritising in 2026. This is your  SEO & AI Content Menu  — the exact pages every local bus...

It’s the most profitable time of the year…  if you know how to use it. In this Christmas Special, Adam and Josh unwrap  12 proven festive marketing strategies  that local businesses can implement  immediately  to boost bookings, sales, footfall, and customer loyalty throughout December. From the evergreen  Christmas Tree Strategy , to capitalising on gift-intent searches, festive homepage upgrades...

🔥 Running a small business can feel like juggling with one hand while the other’s on fire. One week you’ve got customers lined up, the next, you’re chasing invoices or wondering where the leads went. In this episode of  The Marketing Podcast for Local Businesses , Adam Niazi & Josh Hamit reveal the  10 biggest reasons small businesses fail, and the practical fixes you can start applying today...

ChatGPT is growing fast — but Google still handles 17 billion searches a day. Here’s what that really means for your business. In this episode of  The Marketing Podcast for Local Businesses , Adam Niazi & Josh Hamit break down the real data behind the AI vs Google debate — and what it means for your business in 2026 and beyond. Here’s what you’ll learn 👇 🔍  AI Search vs Google Search  — Chat...

💡 Ever launched something thinking customers would flood in, only to realise no one’s watching? That was Adam when he launched Start Smarter, a side project that began with a uni friend, nearly failed, and later sold for five figures. In this behind-the-scenes episode of The Marketing Podcast for Local Businesses , Josh flips the script and interviews Adam about the full journey, from £50 shares...

👁️‍🗨️ What do God and getting found in AI have in common? Both decide who gets seen and who stays invisible. In this thought-provoking episode of  The Marketing Podcast for Local Businesses , Adam Niazi & Josh Hamit unpack the new reality of  AI search , where algorithm, not humans, decide which products, services, and businesses are “chosen.” When someone asks ChatGPT,  “What’s the best prote...

📚 Part 2 of 10 Must-Read Books to Supercharge Your Local Business Growth picks up right where Part 1 left off. In this follow-up episode, Adam & Josh dive into the remaining six essential titles — plus a bonus one from Adam himself — that will transform the way you think, lead, and scale your business. If Part 1 gave you the foundation, this episode is about putting strategy, leadership, and...

📚 Want to shortcut years of trial and error in your business? The best entrepreneurs don’t reinvent the wheel, they stand on the shoulders of giants . The right book at the right time can completely change the way you grow, lead, and market your business. In part one of this episode of The Marketing Podcast for Local Businesses , Adam Niazi & Josh Hamit share some of the 10 must-read books th...

🧠 Ever wondered why some websites make you  instantly  want to click “Buy Now” — while others make you want to leave? It’s not design. It’s  psychology . In this episode of  The Marketing Podcast for Local Businesses , Adam Niazi & Josh Hamit reveal  7 psychological website tactics that use the power of social proof to turn visitors into customers  — backed by proven marketing science and rea...

⚡ Ever noticed how “Only 2 left” or “Sale ends tonight” suddenly makes you want to buy? That’s not a coincidence — it’s psychology. In this episode of The Marketing Podcast for Local Businesses , Adam & Josh break down scarcity, urgency, and FOMO (Fear of Missing Out) — three of the most powerful marketing triggers — and show you exactly how to use them ethically to boost sales for your small...

💡 Most local businesses panic about not having enough customers . But what if the real secret isn’t chasing more — it’s building deeper loyalty with just a small circle of true fans ? In this episode of The Marketing Podcast for Local Businesses , Adam Niazi & Josh Hamit unpack Kevin Kelly’s famous 1,000 True Fans model — and show you exactly how it applies to cafés, shops, trades, and servic...

🤖 AI is no longer optional — it’s becoming the  backbone  of how small businesses compete. The good news? You don’t need a huge budget or a tech team to use it. In this episode of  The Marketing Podcast for Local Businesses , Adam Niazi & Josh Hamit reveal  9 AI tools that every small business should be using in 2025  to market smarter, save hours, and grow faster. Here’s what you’ll learn:...

📱  Ding!  You just got a notification. But what if that little ping was more than noise? What if it was proof your business is becoming part of your audience’s  daily routine ? In this episode of  The Marketing Podcast for Local Businesses , Adam Niazi & Josh Hamit reveal  why posting every single day on social media is one of the most powerful — and affordable — ways to grow your business ....

📸 Tired of blurry selfies, awkward stock photos, or AI images with six fingers? Google’s latest AI update —  Gemini 2.5 ‘Banana’  — might finally change the game for small businesses. In this episode of  The Marketing Podcast for Local Businesses , Adam Niazi & Josh Hamit reveal how Gemini Banana can  save you thousands in photography costs while making your brand look sharper online . Here’s...

⚠️ Your competitors could already be using GPT-5 to outthink, outsell, and out-market you and you wouldn’t even know it. This isn’t “just another ChatGPT update.” GPT-5 is the moment AI stops being a tool… and starts acting like your business partner. In this in-depth episode, Adam Niazi & Josh Hamit reveal exactly what makes GPT-5 different from GPT-4, GPT-3.5, and every version before it and...

🤖 Your website could be recommended by ChatGPT, quoted by Perplexity, or summarised by Google’s AI Overviews and you might never know it happened. No alert. No traffic report. No form submission. In this eye-opening episode of The Marketing Podcast for Local Businesses , Adam and Josh reveal how AI is quietly shaping the future of online visibility and why traditional SEO tracking is no longer en...

🚫 If your landing page is rubbish, it doesn’t matter how much traffic you’re getting — you’re not building a business, you’re building a dead end. In this no-fluff episode of The Marketing Podcast for Local Businesses , Adam and Josh break down the anatomy of a landing page that actually converts — turning browsers into buyers, clicks into calls, and traffic into leads. From getting your strategy...

What if you could double your enquiries, triple your conversions, and make your phone ring more — all without changing your prices or spending more on ads? In this episode, we break down the exact formula behind creating offers so powerful, so valuable, and so low-risk that your ideal customer would feel stupid saying no . Using frameworks made famous by Sabri Suby ( Sell Like Crazy ) and Alex Hor...

💰 Want to grow your revenue by up to 25% — without a single new customer? In this powerful episode of The Marketing Podcast for Local Businesses , Adam and Josh reveal how small changes in your pricing strategy can lead to massive profit gains . Backed by research from MIT, Harvard Business Review, and McKinsey, you’ll learn why most local businesses are leaving money on the table — and how to fi...

Struggling to grow your business — even though you’re working harder than ever? The problem might not be your effort… but your  strategy . In this episode of  The Marketing Podcast for Local Businesses , Adam and Josh break down the four proven ways to grow your business — and when to use each one to avoid wasting time, money, and momentum. You’ll learn: ✅ The slow-but-steady path of organic grow...

AI content is flooding the internet — but is it helping or hurting your Google rankings? In this episode, we expose the hard truth about AI-generated content vs human-written expertise — backed by recent 2024 studies . Google’s March 2024 core update made one thing brutally clear: unhelpful AI content will sink your site. But does that mean AI tools have no place in your content strategy? Not at a...