The AI & Marketing Podcast for Local Businesses

📈 Everyone says you need a high Domain Authority to rank on Google. Our data says otherwise. After analysing 156 live SEO campaigns and tracking around 20,000 local, transactional keywords , we uncovered a surprising insight: Domain Authority had almost no positive relationship with Page One rankings. In this episode of The AI and Marketing Podcast for Local Businesses , Adam and Josh reveal what...

🧠 Most businesses think the problem with AI is the model. It is not. The real problem is context. Your AI does not know your business, your customers, your services, your processes, or how your team actually works. Without that context, even the most advanced AI tools will produce generic, inconsistent results. In this episode of  The AI and Marketing Podcast for Local Businesses , Adam and Josh...

🚀 Google has just announced the biggest change to Search in more than 25 years. Search is becoming an AI assistant. AI agents are arriving. Search results are becoming personalised. And in some cases, Google may even contact businesses on behalf of customers. What does all of this mean for local businesses? In this episode of The AI and Marketing Podcast for Local Businesses, Adam and Josh break...

🔧 Most business owners think buying AI tools is enough. It is not. Many businesses have already paid for ChatGPT, Claude, Copilot, Gemini, or other AI tools, yet six months later their teams are still working exactly the same way they always have. The problem is not the technology. The problem is adoption. In this episode of The AI and Marketing Podcast for Local Businesses , Adam and Josh break...

Most local businesses think SEO is slow, complicated, and unpredictable. But that’s usually because they don’t have a system. After working with over 1,000 service-based businesses, we’ve developed a proven framework that consistently generates 5, 10, 20… even 100+ enquiries every week — without spending a penny on ads. In this episode of The AI and Marketing Podcast for Local Businesses, Adam and...

⚡ The Stanford AI Index 2026 is 425 pages long. Most businesses will never read it. And the ones who do not understand what is in it are already falling behind. AI adoption is at 88% across organisations globally, yet most businesses are not seeing the real impact. The gap between businesses using AI strategically and those just dabbling is growing fast. In this episode of The AI and Marketing Po...

Most service businesses don’t have a lead problem. They have a sales problem. You might be great at what you do — but if your sales process isn’t dialled in, you’re losing clients every single week without realising it. In this episode of The AI and Marketing Podcast for Local Businesses , Adam and Josh break down 8 common sales mistakes that are quietly costing you customers — and exactly what to...

💀 Most businesses do not fail overnight. They decline slowly, often for reasons they do not even realise. But over the next few years, that decline is going to accelerate. The pace of change is increasing, competition is getting smarter, and the margin for error is shrinking. In this episode of The AI and Marketing Podcast for Local Businesses , Adam and Josh break down the 7 biggest reasons busi...

AI can produce expert-level content in seconds. Structured. Polished. Confident. But what if it’s wrong? A global law firm charging $2,000 per hour used AI to support a legal case… and ended up being challenged by a judge because the citations didn’t exist. The output looked perfect. The problem was - it wasn’t real. In this episode of The Marketing Podcast for Local Businesses , Adam and Josh bre...

⚡ Most businesses already have access to one of the most powerful AI tools available right now. But they are not using it properly. Microsoft Copilot is already built into tools you use every day like Outlook, Excel, Teams, and PowerPoint, yet most local businesses are still doing everything manually. The gap between businesses using AI properly and those ignoring it is growing fast. In this epis...

💻 The era of personalised software is here. For years, businesses have been told to buy software . CRMs. Booking systems. Marketing tools. Dashboards. But what if the next shift is not buying software at all? What if it is building your own ? In this episode of The Marketing Podcast for Local Businesses , Adam and Josh break down how AI tools like Claude and Lovable are making it possible for loc...

🤖 Right now, a business owner can open ChatGPT and generate a logo, a website, social media posts, ad copy, and even an SEO strategy. No agency. No marketing team. No freelancers. So the question many businesses are asking is simple: Will AI kill marketing agencies? In this episode of The Marketing Podcast for Local Businesses , Adam and Josh break down what AI is really changing in the agency wo...

🤖 Most businesses are already using AI. But very few are actually using it properly. They type one line prompts, get average outputs, and assume the tool is the problem. In reality, the issue is almost always how the prompt is written . In this episode of The Marketing Podcast for Local Businesses , Adam and Josh break down the exact framework for creating better AI prompts, why most businesses a...

🤖 Two businesses can have access to exactly the same AI tools. One uses them every day to generate leads, improve customer experience, and grow faster. The other barely touches them and wonders why nothing is changing. The difference is not the tools. It is how they are applied . In this episode of The Marketing Podcast for Local Businesses , Adam and Josh break down 5 practical AI hacks that loc...

🚀 AI has made content easier than ever to create. Websites. Articles. Social media. Ads. All generated in minutes. But there’s one thing AI cannot create overnight. Trust. The barrier to creating content has collapsed. But the barrier to credibility is higher than ever. In this episode of The Marketing Podcast for Local Businesses , Adam and Josh break down why trust is becoming the most valuable...

📊 Most businesses are sitting on huge amounts of marketing data. Google Analytics. Google Search Console. Website enquiries. CRM systems. Advertising dashboards. But collecting data and actually understanding it are two very different things. Many business owners simply do not have hours every week to dig through spreadsheets looking for insights. In this episode of The Marketing Podcast for Loca...

If you only had £1,000 to spend on SEO for your local business, where should it go? In this episode of The Marketing Podcast for Local Businesses , Adam and Josh break down exactly how they’d invest a small SEO budget to get the biggest impact. From the importance of keyword research and building the right service and location pages , to optimising your Google Business Profile and generating revie...

🚀 You can now launch a real business in under one hour. No developers. No coding experience. No five year learning curve. Some people will use this to build serious assets. Others will build half finished side projects that never go anywhere. The barrier to entry has collapsed. But the barrier to strategy still remains. In this episode of The Marketing Podcast for Local Businesses, Adam and Josh...

🚀 AI website builders are exploding in popularity. Some local businesses are launching sites in a weekend and saving thousands. Others are building websites that never rank, never convert, and never generate enquiries. The tools are powerful. But the strategy behind them determines whether your site becomes an asset or a liability. In this episode of The Marketing Podcast for Local Businesses, Ad...

Backlinks influence around 50% of local SEO rankings, yet most local businesses either ignore them or build the wrong types of links. In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down exactly how top-ranking local businesses build backlinks today. You’ll learn what backlinks really are, why they still matter for local search, and how to earn links that strengt...

🤖 AI can now do local SEO work in minutes that used to take hours. But most local businesses are using it in a way that creates generic content, wasted effort, and little to no increase in enquiries. In this episode of The Marketing Podcast for Local Businesses , Adam and Josh share 7 exact AI prompts you can use with Claude to build a smarter, faster, and more effective local SEO strategy that a...

🔮 These changes is 2026 are already playing out. Some local businesses are adapting early and growing fast. Others are quietly losing visibility, enquiries and trust without fully understanding why. In this episode of  The Marketing Podcast for Local Businesses , Adam and Josh share their  2026 predictions  based on what they are already seeing across real UK local businesses. More importantly, t...

In this episode, Adam and Josh discuss Josh's journey from being an employee in a marketing agency to building his own successful SEO business, Improve My Search Ranking. They explore the challenges, decisions, and lessons learned throughout his entrepreneurial journey, emphasizing the importance of consistency, personal development, and strategic growth. Josh shares insights on starting a bus...

🤖 AI is no longer just for billion-pound companies. It’s already reshaping how  local businesses  win customers, respond to enquiries, price services, and run day-to-day operations, often without owners even realising it. In this episode of  The Marketing Podcast for Local Businesses , Adam and Josh break down  what the future of AI actually looks like for local businesses , using real examples f...

🧠 Most people think content needs to be louder, more polished, or more viral to work. In reality, the content that builds the  most trust  is usually the simplest kind, content rooted in  real experience, real work, and real lessons learned . In this episode of  The Marketing Podcast for Local Businesses , Adam and Josh break down  why people trust lived experience more than borrowed expertise ,...