The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Today we’re going to talk about success with professional services firms, from leadership, to sales and marketing, to client relationships. To help me discuss this topic, I’d like to welcome Sean Campbell, Founder & CEO of Cascade Insights. RESOURCES Learn more about Basecamp, including a free trial here:  https://www.basecamp.com/agile   The Agile Brand podcast website: https://www.gregkihlst...

Today we’re going to talk about employee engagement in a remote and hybrid world of work.. To help me discuss this topic, I’d like to welcome Alexander Embiricos, CEO and Co-founder of Remotion. RESOURCES To get your free Basecamp trial, go here: https://www.basecamp.com/agile The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast   Sign up for The Agile Brand newslett...

Today we’re going to talk about the importance of executive leadership in branding and marketing of successful companies. To help me discuss this topic, I’d like to welcome Bonnie Habyan, CMO at X-Caliber Capital, and author of The World According to Bess which was just released. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast   Sign up for The Agile B...

Today we’re going to talk about the role of change agents in digital transformation. To help me discuss this topic, I’d like to welcome Adam Chen, Chief Marketing Officer at Amenity Collective. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast   Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com     Get the latest news and updates...

Today we’re going to talk about using Artificial Intelligence to improve the Customer Experience. To help me discuss this topic, I’d like to welcome Deon Nicholas, Co-Founder and CEO, Forethought, and who previously built products and infrastructure at Facebook, Palantir, Dropbox. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast   Sign up for The Agile...

Today we’re going to talk about creating a winning product roadmap to improve a company’s innovation success rate. To help me discuss this topic, I’d like to welcome Tony Ulwick, Founder and CEO of Strategyn.   RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast   Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com     Get the latest...

I’m excited to introduce part 2 of a special series about the efforts, seemingly every company is on, to modernize their business through digital transformation. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast  ...

I’m excited to introduce part 1 of a special series about the efforts, seemingly every company is on, to modernize their business through digital transformation. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application.   RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast...

Today we’re going to talk about Customer Experience and Employee Experience and how these are forever unified. For the show today, to help me discuss this topic, I’d like to welcome David Ostberg, Solutions Principal, Employee Experience at Medallia. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast   Sign up for The Agile Brand newsletter here: https://...

The practice of Customer Experience is continually evolving, and practitioners need to adapt to these changes, incorporating new methods into existing programs while retaining valuable information over time. Today we’re going to talk about Customer Experience measurement, and the value of utilizing both new and existing measurements to better understand your customers. To help me discuss this topi...

Today we’re going to talk about setting boundaries and expectations during the sales cycle to prevent poor performance or disappoint down the line. To help me discuss this topic, I’d like to welcome Craig Colby, President of OneStream Software. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast   Sign up for The Agile Brand newsletter here: https://www.gr...

Today we’re going to talk about making the most of your customer data to benefit both your customers, your employees, and business outcomes. Brands know customer data is one of their most valuable assets, but many continue to struggle to put it to good use. In fact, more than 50% of decision-makers at enterprise companies believe they’ll lose revenue due to their customer data challenges. To help...

Today we’re going to talk about building a strong culture that thrives in a remote work environment. To help me discuss this topic, I’d like to welcome Tim Brackney, President and COO of RGP, a global consulting firm that helps Fortune 1000 companies fill skills gaps through its workforce of 5,000 professionals. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about how to be successful with an authentic influencer marketing campaign. To help me discuss this topic, I’d like to welcome Magda Houalla, Director of Marketing Strategy at Aspire. Resources Learn more about Aspire: https://aspire.io/ The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https:/...

Today we’re going to talk about the business value of partner programs to both the sales pipeline as well as to the Customer Experience. To help me discuss this topic, I’d like to welcome Bernie Kassar, Chief Customer Officer at Xactly. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the evolution of product management, and its importance to the customer experience. To help me discuss this topic, I’d like to welcome Nichole Mace, who has spent a career in product management at companies like LastPass, BevSpot, Quilt and Zipcar, and is now VP of Product Growth at Pendo. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the power of customer communities to drive great CX for everyone. To help me discuss this topic, I’d like to welcome Jake Randall, COO of Common Room. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about improving the customer experience with conversational AI. To help me discuss this topic, I’d like to welcome Bob Summers, CEO of Goodcall. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about how enterprise leaders can achieve sustainable, strategic growth and how to avoid pitfalls along the way. To help me discuss this topic, I’d like to welcome Stuart Leo, CEO of Waymaker.io. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about creating healthy work cultures that are intrinsically motivated to contribute and be great teammates. To help me discuss this topic, I’d like to welcome Patrick Touhey, President at Elite Performance Too-E, and Author of Forever Teammates. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the value of branding and a strong brand strategy. To help me discuss this topic, I’d like to welcome Stephen Houraghan, freelancer turned brand strategist and the founder of Brand Master Academy, Brand Building Master. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the power of citizen data scientists, and making data science and machine learning more accessible to non-technical users with the goal of increasing the ability for greater collaboration. To help me discuss this topic, I’d like to welcome Tim Kraska, Professor at MIT and Co-Founder at Einblick. Resources   The Agile Brand podcast website: https://www.gregkihlstrom....

Today we’re going to talk about experience design from a systems perspective and what creates a healthy organizational culture. To help me discuss this topic, I’d like to welcome Gary David, Professor of Sociology, Information Design, and Corporate Communication at Bentley University. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the importance of brand tracking in order to make better marketing decisions. To help me discuss this topic, I’d like to welcome Angeley Mullins, CMO & CGO at Latana. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about automation, and how it is helping retailers stay customer-focused amidst a variety of challenges including supply chain disruptions and more.. To help me discuss this topic, I’d like to welcome Doug LaBahn, CMO at Cin7. Hosted on Acast. See acast.com/privacy for more information.