The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Today we’re going to talk about creating an unbeatable B2B brand that is able to adapt and grow in an increasingly competitive marketplace. To help me discuss this topic, I’d like to welcome Drew Neisser, founder of Renegade and CMO Huddles and author of The CMO’s Periodic Table, and Renegade Marketing: 12 Steps to Build Unbeatable B2B Brands. YTvHd0p8qMwEksXYYteC Hosted on Acast. See acast.com/pr...

Today we’re going to talk about hyper-personalized communications and why it is so important to tailor the customer experience you provide. To help me discuss this topic, I’d like to welcome Eric Frankel, CEO and Co-Founder of AdGreetz. Hosted on Acast. See acast.com/privacy for more information.

Today on a special Return on Creativity episode, we’re going to talk about the future of nonprofits and what it will take to create and grow the nonprofit of the future, as well as some of the current challenges facing these organizations. To help me discuss this topic, I’m going to be welcoming two guests to the show - Sindy Yeh, Senior Business Ambassador at Arlington Economic Development, and S...

Today we’re going to talk about the use of automation and machine learning in the workforce, and how it can be used as a force multiplier for organizations to be more agile and increase the quality of their work. To help me discuss this topic, I’d like to welcome Aaron Kwittken, Founder & CEO of PRophet. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about how to ensure your organization takes a structured approach to providing a consistently great customer experience through CX governance. To help me discuss this topic, I’d like to welcome Wendy Pravda, Principal Customer Experience Advisor at Medallia. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the importance of ESG, or Environmental, Social and Governance initiatives as a part of corporate citizenship. To help me discuss this topic, I’d like to welcome Chuck Ammann, EVP, Chief Legal Officer and Chief ESG Officer at Semtech. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about differentiation in crowded marketplaces. To help me discuss this topic, I’d like to welcome Matthew Stibbe, CEO of Articulate Marketing, entrepreneur, pilot, wine enthusiast, and more! Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about successful leadership and breaking out of the visionary/manager binary To help me discuss this topic, I’d like to welcome Darby Vannier, Director of Operations & Technology and author of The Indispensable Leader. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the coming data privacy changes that will affect marketers, such as third party cookie and mobile device ID changes. These important methods of tracking and understanding users and their behavior are being modified, which is going to affect your marketing, advertising, and attribution. We’re going to discuss what marketers can do to stay ahead of this. Hosted on Aca...

Introducing a special series about the power of decision intelligence. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome TEKsystems’ senior practice director, Ramesh Vishwanathan. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the continued importance of employer branding, and why it is so important to be intentional about documenting and codifying culture, processes and the way internal communications are handled. To help me discuss this topic, I’d like to welcome Roy Abdo, CEO, Digital Revamp. Hosted on Acast. See acast.com/privacy for more information.

Is your business ready to run without you? Today we’re going to talk about learning to let go as a business owner and giving more control over to your team members. To help me discuss this topic, I’d like to welcome Jeff Finney, owner of Ultimate Cabinet Components, and Author of That’s It, I’m Fired. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about building a smart, scalable customer success program that utilizes the best of people, processes, and software. To help me discuss this topic, I’d like to welcome Sonciary Pérez, Co-Founder of Quala, and Mentor with Techstars Boston. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the importance of understanding your customers, as well as how to find ways to meaningfully scale your business while remaining successful. To help me discuss this topic, I’d like to welcome Tyler “Sully” Sullivan, entrepreneur and eCommerce Email Marketing Expert, and CEO of Bombtech Golf. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about going beyond the theory of agility and towards delivering meaningful customer and business value. To help me discuss this topic, I’d like to welcome Preethi Madhu, CEO, Greyamp Consulting. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about unifying sales teams and bringing people, processes, and platforms together to achieve a common goal. To help me discuss this topic, I’d like to welcome Susan Rothwell, CRO at Vericast. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the importance of agility in your career and how to know when to make a big or even a little change. To help me discuss this topic, I’d like to welcome Erik Cabral, Founder & CEO of On Air Brands Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about how both B2C and B2B marketers can utilize Google Ads for the greatest success, and how to overcome some of the challenges that recent changes have posed. To help me discuss this topic, I’d like to welcome Sean Marshall from Attribution. Hosted on Acast. See acast.com/privacy for more information.

I’m excited to introduce a special series about the power of decision intelligence. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome TEKsystems’ senior practice director, Devang Pandya. Hosted on Acast. See acast.com/privacy for more information.

Organizational change of any kind requires a mix of people, processes, and technology. While the technology component is an important aspect of this mix, it is often people and processes that have the most opportunity to allow an initiative to succeed… or fail. Today we’re going to talk about the importance of ensuring you are approaching the “people and processes” component of your change initiat...

After nearly two years of continual adaptation and transformation, companies and their leadership need to start looking to the future in order to meet rising consumer expectations for service and overall experience. Today we’re going to talk about how leaders need to look to their customers in order to find ways to strengthen their business. Zendesk recently released its CX Trends 2022 report, whi...

While hybrid and remote work are here to stay in many roles across most industries, there is an even greater need for the creation of spaces that can incorporate what the workforce needs to both live and work. Today we’re going to talk about what it takes to build a place for the future of work. To help me discuss this topic, I’d like to welcome Marian Marquez, Director, Business Investment Group...

Today we’re going to talk about the role of the voice of the customer in driving product roadmaps. To help me discuss this topic, I’d like to welcome Matt Young, CEO of User Voice. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about using AI and Machine learning to achieve predictive brand intelligence, and what this means for marketers in a shift to a world of first-party data strategies. To help me discuss this topic, I’d like to welcome Grant McDougall, Co-Founder & CEO of BlueOcean. Hosted on Acast. See acast.com/privacy for more information.

Today we’re going to talk about the value of experimentation and getting outside of your comfort zone, and how this can lead to results both personally and professionally. To help me discuss this topic, I’d like to welcome David Wood, High-Performance Coach and Founder of Focus.ceo Hosted on Acast. See acast.com/privacy for more information.