The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Today we’re going to talk about the power of direct mail in a digital age. To help me discuss this topic, I’d like to welcome Dave Fink, CEO and Co-Founder of Postie. RESOURCES Postie website: https://postie.com/   The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com   Get the latest news and...

Today we’re going to talk about defining success. To help me discuss this topic, I’d like to welcome Sheevaun Moran, President & Founder of Energetic Solutions, speaker coach, and author of multiple books. Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news a...

Today we’re going to talk about starting and growing a business without outside capital, and how being customer-driven can help with this approach. To help me discuss this topic, I’d like to welcome Bryan Clayton, CEO and cofounder of GreenPal an online marketplace that connects homeowners with Local lawn care professionals. Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/...

Today we’re going to talk about scaling startups and the importance that sales has in that process. To help me discuss this topic, I’d like to welcome Paul Ruppert, CEO, Global Point View, who is the holder of 2 tech patents, and has experience scaling startups from $0 to valuations in the $Billions. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast   Si...

Today we’re going to talk about creating an authentic personal brand that breaks through and reaches audiences. To help me discuss this topic, I’d like to welcome Jen Dalton, Founder and CEO of BrandMirror. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast   Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com     Get the latest new...

Today we’re going to talk about the future of CDPs, and how Composable Customer Data Platforms point a way to how brands can utilize their data in a flexible and sustainable manner. ActionIQ recently put out The Enterprise Guide to Composable CDPs, which helps shed some light on this topic. To help me discuss this in more depth, I’d like to welcome Florian Delval, Director, Technical Product Marke...

Today we’re going to talk about fostering innovation and growth in rapidly changing times. I have with me a representative from one of the winners of the Inaugural Arlington REV Awards, which honors fast-growing innovative companies in Arlington County Virginia. Federated Wireless is a market leader in shared spectrum, making, deploying, and managing new 5G private wireless networks for a range of...

On this show, we talk a lot about branding, marketing, and customer experience, and those are all aspects that are vital to retailers and brands of all kinds. Today, however, we’re going to talk about how warehouse and inventory strategy can make or break peak season shopping for brands and retailers. After all, today is what’s known as Black Friday which is still a critical point in the calendar...

Today we’re going to talk about Harnessing the Power of Data to Improve the Customer Experience. To help me discuss this topic, I’d like to welcome Kaz Ohta, CEO and Co-Founder at Treasure Data, one of the leading customer data platforms. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlst...

Today we’re going to talk about the power of using analytics to improve your company and team performance. To help me discuss this topic, I’d like to welcome Steve Leeds, Vice President of business analytics for Ironwood Pharmaceuticals and author of The Analytic Detective. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast   Sign up for The Agile Brand n...

According to Gainsight’s 2022 Customer Success Index, companies that reported the highest net revenue retention rates (NRR) also reported investing 10% of their revenue in their customer success and customer success operations (or CS Ops) teams - which translates to the fact that investing in customer success increases both revenue and overall value of the business. Today we’re going to talk about...

Over the last couple of years, we’ve all been in a virtual meeting and probably felt a bit lost or disengaged from the conversation. But why do virtual meetings, webinars, and conferences have to be so… boring? Today we’re going to talk about virtual meeting fatigue and how to create more engaging experience for employees and other audiences while staying virtual. To help me discuss this topic, I’...

Today we’re going to talk about creating a great post-purchase Customer Experience. To help me discuss this topic, I’d like to welcome Irina Poddubnaia, Founder of TrackMage. RESOURCES Learn more about Basecamp, including a free trial here:  https://www.basecamp.com/agile   The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter he...

The process of creating a customer journey map can provide insights into your customers, as well as the internal teams, processes, and platforms that serve them, but it requires an understanding of how to effectively use the journey map well in order to take it from a fancy graphic into something truly beneficial to the organization. Today we’re going to talk about how to make your customer journe...

While podcasting really began in the early 2000s, it has grown dramatically over the last several years. According to some recent statistics, 62% of the U.S. population Ages 12+ have listened to a podcast, with over one third (roughly 104 million people) listening regularly. And that is just in the United States! Podcasts come in many shapes and sizes and can be an incredibly effective marketing p...

Today we’re going to talk about how agile brands are able to more successfully reach and adapt to customers in a continual state of change. To help me discuss this topic, I’d like to welcome Nancie McDonnell Ruder, Founder and CEO of Noetic Consultants and author of How Senior Marketers Scale the Heights, now in its 2nd edition. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom....

Today we’re going to talk about the use of 3D in retail and beyond. To help me discuss this topic, I’d like to welcome Beck Besecker, Co-Founder and CEO of 3D Cloud by Marxent. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: http...

Today we’re going to talk about how brands should evaluate and assess digital partners to help them accomplish their strategic, marketing, and technology goals. To help me discuss this topic, I’d like to welcome Scott Liewehr, CEO of Digital Clarity Group. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: http...

Today we’re going to talk about the role of customer data and CDPs in the organization of the future. Tealium, which offers a leading Customer Data Platform and serves over 1,000 businesses around the world, recently released a report entitled “The Organization of the Future,” in which this relationship between customer data and delivery on the promise of true 1:1 personalized marketing in a custo...

Brands have never had so much choice in the way that they reach their customers, but at the same time, this means that customers are flooded with branded messages on email, text, voice, mobile push notifications, and more. And more is not necessarily better. Today we’re going to talk about breaking through the notification noise to drive real customer engagement with tangible results. To help me d...

Today’s customer is on multiple devices and channels and wants a seamless experience as they interact with brands whenever, wherever, and however they want. This can provide challenges for even the most customer-centric brands, which require solutions that allow the planning, creation, delivery, management, and testing of campaigns and content across multiple channels that deliver a great customer...

Today we’re going to talk about using data to increase customer engagement. To help me discuss this topic, I’d like to welcome James Manderson, SVP Customer Success at Braze. RESOURCES Learn more about Basecamp, including a free trial here:  https://www.basecamp.com/agile   The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter he...

Today we’re going to talk about the power of always-on omnichannel marketing and how AI and next best action approaches can work together to create a better customer experience. To help me discuss this topic, I’d like to welcome Shoel Perelman, VP Product, 1:1 Customer Engagement, Decisioning and AI, Pega. RESOURCES Learn more about Basecamp, including a free trial here:  https://www.basecamp.com/...

Today we’re going to talk about fintech can provide transformation in established industries that benefits customers, companies, and others. To help me discuss this topic, I’d like to welcome Demetrius Gray, Founder and CEO of Captain. RESOURCES Learn more about Basecamp, including a free trial here:  https://www.basecamp.com/agile   The Agile Brand podcast website: https://www.gregkihlstrom.com/t...

Today we’re going to talk about improving the retail employee experience. To help me discuss this topic, I’d like to welcome Melissa Wong, CEO & Co-Founder at Retail Zipline. RESOURCES Learn more about Basecamp, including a free trial here:  https://www.basecamp.com/agile   The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newslette...