The Agents of Change Digital Marketing Podcast

Do you feel that Instagram is fun little app for taking pics, adding cool filters and sharing with your friends, right? But what if you could turn that mobile app into a lead generation machine, attracting tons of passionate customs?   Well, Sue B. Zimmerman did! And in today's episode she's going to share with us just how she did it, and how you can do it too, no matter WHAT business you're in.  ...

Pandas and Penguins and Hummingbirds - oh my! The world of SEO is ever changing and evolving. We are a world that searches in question form, not just with simple keywords.   Google is constantly upgrading their algorithms to determine a website’s relevance. As a result, you need to stay up to date so that you, like Google, can anticipate a searcher’s needs. Mobile accessibility is also key in sepa...

Using Facebook to help build your business brand is more than just getting “likes” on your page.  But how do you take those “likes” and turn them into a true business asset?   By using 6 key elements when setting up your Facebook business fanpage, you can actually use this social media platform to drive engagement, capture emails and generate sales for your business.  These elements have returned...

You know that content is important to building your business, but you're not sure how to start, or which content is right for your audience.   In this week's episode Jon Wuebben shares his secrets for creating content that makes a difference for small businesses.   http://www.themarketingagents.com/54

Building an audience is critical to your online success. That's why we're talking to audience hacker Jonny Andrews, who's going to share his three step process for building an audience.  A lot of this week's episode is going to be around building an audience for a book launch, but even if you have no plans to write a business book or the next great American novel, you're going to get tons of great...

If you've ever felt limited in your revenue opportunities in your business, you'll want to check out today's episode.   Jon Goodman was a top rated personal trainer who quickly reached his earning potential. After all, there are only so many hours in the day and only so many clients you can handle.   Jon turned to Internet marketing and created new ways to generate income and scale up his business...

Did you know Google Hangouts and Hangouts on Air (HOA) can help you build an audience and increase your online visibility? Or help you build valuable relationships when you're not face-to-face with someone?   If not, then you're not alone. A lot of small businesses don't know how to use Google Hangouts or even how they can connect their existing Google Plus page to YouTube. By setting up a Hangout...

One of the best ways to get recognized as an expert in your industry is through personal branding, and with social media, you can accelerate and share your brand faster and wider than ever.   The Franchise King, Joel Libava, stops by this week to talk about personal branding, the importance of building your own platform, and the challenges and opportunities that franchisees and small businesses se...

Have you noticed that you're not getting the reach or engagement you used to with your Facebook business page?   You're not alone.   Lots of businesses and non-profits have noticed they only a fraction of their fans are seeing their updates.    Like it or not, the only way to reach your intended audience on Facebook is to use targeted Facebook ads.   But don't worry! Facebook advertising expert Jo...

Are you a freak? Don't be offended by the question. I am, and so is today's guest, Chris Brogan.   Today we're talking about freaks and how we can run better businesses. Chris always delivers great content, so I'm sure you'll get a lot out of today's conversation.   http://www.themarketingagents.com/48

Visual content is one of the most powerful ways we can engage our audience, tell our story, and drive traffic to our website.   Whether you're using infographics, photos or illustrations, you can instantly connect with your ideal customer if you're using the right images.   In this week's episode, we talk with Donna Mortiz, who shares her secrets of creating amazing images and infographics that wi...

For years, blogs were heralded as the most important tool in a business's online marketing toolbox.   But still many small businesses struggle with content, time, and showing any type of real results.   Does a business blog REALLY help generate leads and sales for a business?    It does, if you do it right. And in this week's episode of The Marketing Agents Podcast, Marcus Sheridan, the Sales Lion...

Have you ever looked at a product online, like a pair of boots, only to see those boots follow you around the Internet wherever you go? Visit NYTimes, and the boots are there. Check out your FB newsfeed and those boots are there. Go to your favorite blog and those boots are there.   In fact they follow you around until you succumb.    That's called retargeting, and it's within the grasp of everyon...

There's been a lot of speculation about Google Plus lately, Google's social media platform that ties all the different Google properties together.   So we brought in Google+ expert,  Martin Shervington, to discuss whether G+ should still be part of a small business's marketing plan.   He has tons of great information to share with you, and I probably learned as much in this interview as I have in...

Social media is all about relationships. However, too many brands and small businesses don't spend the time required to build those relationships.   Entirely focused on ROI (Return on Investment), they completely ignore the possibilities of ROR (Return on Relationships.)   To talk about ROR, we brought in Ted Rubin, who co-authored the book Return on Relationships.    Ted is the most followed CMO...

Do you attend networking events only to come home with a handful of business cards but no real leads? If so, you'll find help in the new book Networking is NOT Working by Derek Coburn.   This week, Derek shares with us how he got out of the networking event rut and instead created an insanely powerful networking group that creates leads, business and loyalty…and how you can, too!   http://www.them...

If you're like most small businesses, you've seen your Facebook reach and engagement plummet recently. That's due to changes Facebook recently made.   Is it even worth being on Facebook anymore? Is it worth your time and resources?   To answer that question, we're going to speak with Mari Smith, possibly the most recognized Facebook marketing expert on the planet, to uncover what you can be doing...

With the search engines providing more personalized results, and everyone carrying a mobile device around with them, Local SEO (search engine optimization) is more important than ever for small businesses.    In this episode, Local SEO expert , Nathan O'Leary of Mainely SEO, breaks it down for us. He shares how you can make small changes to your website and directory listing to get big results, an...

Networking is how we make connections, generate referrals and build our business, whether online or off.    However, the very thought of networking chills some of us to the core. How can we get better and get out there to make these connections? And which offers a better ROI for small businesses?   To find out, we brought in Susan Baroncini-Moe, author of Business in Blue Jeans, who knows her way...

Today we talk to two members of the Social Media Club at Catherine McAuley, an all-girls Catholic high school in Maine.   What we uncover is not just how to market to teens and tweens, but how to use social media to reach and engage any audience, regardless of their age.   http://www.themarketingagents.com/38

This week we talk about something that is critical to your online success: your email list. While social media gets all the attention, your email marketing is what drives traffic, leads and sales for your small business. That's why we asked Heather Jackson of Constant Contact about how we can build our list, get our emails delivered, opened and read, and most importantly, how we can generate more...

Sometimes you can have everything in place: you've got a website, your active on Facebook and other social media platforms, you've got an email list, but things still aren't clicking.   Is your mindset to blame?   This week, we bring in Jeremy Frandsen from Internet Business Mastery to talk about the importance of mindset to your success.   Jeremy's been wildly successful helping entrepreneurs cre...

WordPress isn't just a blogging platform, it's a publishing platform.    And with the right plugins, you can multiply the reach and power of your WordPress website and blog.   However, many small businesses don't know which WordPress plugins are worthwhile and helpful. That's why we asked Syed Balkhi, web marketer and tech guru in this week's episode of The Marketing Agents Podcast.   http://www.t...

Guest blogging--when done right--is a great way to get in front of a new audience, create engagement, drive traffic back to your website and build your business.   But how do you get these guest blogging gigs, and how do you make the most of them?   In this week's episode of The Marketing Agents Podcast, Kristi Hines stops by to share how she got started in guest blogging and how it helped her rea...

Do you find social media marketing overwhelming? Do you wish there was an easier way to create, promote and measure your social media marketing?    This week, Andrea Vahl, co-author of Facebook Marketing All-In-One for Dummies and social media consultant and speaker, stops by to share some of her favorite tools for speeding up your social media marketing.   http://www.themarketingagents.com.com/33