The Agents of Change Digital Marketing Podcast

How would you like to have influential bloggers in your industry share your blog posts with their audience, driving quality traffic to your site? Awesome, right? Well, in this week's episode, Michael Stelzner of the Social Media Examiner shows us step by step how to make this happen. http://www.themarketingagents.com/32

Jaime Tardy is the founder of The Eventual Millionaire, a weekly podcast where she interviews millionaires on how they got where they are. Today she joins us on the other side of the mic to talk about how she used her podcast to build and engage an audience, build her career, and ultimately land a book deal.  If you've been looking for ways to market your business through content, but don't like t...

In this episode we talk to Laura Fitton from Hubspot--aka @Pistachio--about how you can use inbound marketing tactics to generate more online leads. Laura talks about how to best use Twitter, Facebook, and other inbound methods to build your list and grow your company. http://www.themarketingagents.com/30

Sugarloaf Mountain in Maine does a great job using social media to engage their fans and attract more people to ski the mountain. Today we talk to their Director of Marketing, Ethan Austin, on how they use social media to engage their audience and build their business. You'll hear great tips and be inspired to take your business to the next level.  http://www.themarketingagents.com/29

Membership sites allow you to create a community around your business or passion, build a loyal audience, and create a recurring revenue stream for additional profits. In this week's episode of The Marketing Agents Podcast, Stu McLearen, founder of Wishlist, stops by to show you how you can get started with your own membership site. You'll discover the benefits, how to get started, and how to buil...

There are two major hurdles that most small businesses struggle with when it comes to their marketing…online or off.  One is technical, and the other has to do with the fear of communication. In this week's episode, Robert Middleton of Action Plan Marketing helps us overcome both of these hurdles.  Plus, we talk about how to develop effective knowledge-based products. Be sure to check out this act...

A great way to reach new customers, establish your expertise and build your business is public speaking.  Whether you are already doing presentations, or the very idea makes your stomach lurch and your heart go cold, you'll want to listen to this week's interview with Pat Flynn.  Pat's a great public speaker who will walk you through the process of preparing to give presentations that will engage...

Facebook recently admitted that companies will have even less organic engagement going forward…and recommended marketers prepare to buy ads, and lots of them! As luck would have it, The Marketing Agents just interviewed Facebook advertising guru Jon Loomer on how small businesses can use and maximize their results on Facebook with advertising. If you've been looking to reach more people on Faceboo...

Rick Calvert is the CEO and co-founder of NMX (the artist formerly known as Blogworld), and in that role he's seen all the changes in the industry since 2007 and before.  The evolution of blogging. The rise and fall and rise again of podcasting. The emergence of social media platforms. The changing opinions of how often you should create content for your social platforms. If you are a small busine...

People buy from people they like. We know this from experience, from the research, and in our hearts. If you and your company are more likeable you'll get more customers, more loyalty and more business. Today, Dave Kerpen, author of Likeable Social Media stops by to share how you can become more likeable and grow your business through likeable social media activity. http://www.themarketingagents.c...

Looking for great social media tools that will increase your productivity, extend your reach, and help you build your business? Today, Ian Cleary from RazorSocial drops by to share his top 10 list of social media tools you can't live without. Whether you're blogging, tweeting, updating your Facebook page or curating content to build an audience, Ian's got the best tools to help you get more done i...

Learn how to develop the freedom you crave by using social media to build your audience and create multiple streams of income. Natalie Sisson achieved all that and more as the Suitcase Entrepreneur, and she shares her life lessons in this week's episode. http://www.themarketingagents.com/21

LinkedIn is a powerful tool for networking, prospecting, reputation management and reaching more of your ideal customers. Yet so many small businesses ignore it's reach in favor of Facebook or Twitter. Discover how your small business can leverage the power of the world's premier social platform for businesses, how you can create an irresistible profile, get the most out of LinkedIn groups, and wh...

Do you know how to measure your social media activity, and see if it's all worth it? If not, you're not alone. Many small businesses have no idea how to set goals and measure the time and results they get from social media. That's why we asked Nichole Kelly, author of How to Measure Social Media and CEO of Social Media Explorer, to show us how, in this week's episode of The Marketing Agents Podcas...

The Saco Drive-In was at risk of going out of business. New movies were being released in digital format, requiring a nearly $100,000 investment in a digital projector.  However, Honda's Project Drive-In was going to provide the needed projectors to five drive-ins around the country. Ry Russell, one of the owners of the Saco Drive-In went to work, leveraging social media to get the word out. Hear...

It's time to start marketing less and selling more. It's time to stop pitching yourself, and start positioning yourself as the go to resource for your ideal customer.  So says Joe Pulizzi, the founder of Content Marketing Institute and Content Marketing World. Joe is a content marketing evangelist, and he's here to show you how small businesses can win with content marketing. By creating content t...

In a new feature on The Marketing Agents Podcast we'll be talking to real people about their own success stories using search, social & mobile to reach their ideal customer. Today we talk to David A. Pride who started the I Love Christmas page on Facebook and build a community around it.  Discover how he did it and how you can build your own thriving community. http://www.themarketingagents.com

There are 70 million users on Pinterest, and more than 1/2 million businesses. If you're selling online, traffic from Pinterest  spend 60% than Facebook users, and 22% conversion rate. Whether you're B2B or B2C, Pinterest can help increase your online visibility, drive more qualified traffic to your site, and help you generate more revenue. Cynthia Sanchez of Oh So Pinteresting shows us how. http:...

In this episode of the Marketing Agents Podcast, Jason Falls of The Social Media Explorer blows apart the myth that you can't sell in social media. He also shows you how you can measure your results for all of your social media activities. Plus, dirty words. http://www.themarketingagents.com/14

Social media can be the secret weapon for small businesses, allowing them to build loyalty and make deeper connections with their customers. However, most small business owners don't know how to bake social media into their regular marketing activities.  In this episode, social media author and consultant Jeff Korhan joins us to show how small business owners can use social media in all aspects of...

Shama Kabani is a well respected and sought after presenter on social media marketing for small business. In addition, she's the author of The Zen of Social Media Marketing. In this week's episode of The Marketing Agents Podcast, we break down how small businesses can use social media to build credibility, generate buzz and increase revenue. http://www.themarketingagents.com/12

By 2014 more than half the world's Internet traffic will be delivered to a mobile device…are you ready? In this week's episode we talk with mobile marketing expert Greg Hickman of Mobile Mixed. He talks about different approaches to mobile websites and which is best for YOUR company, how mobile is changing the way email is read and experienced, mobile apps, text messaging and more. Whether you're...

Do you ever find yourself thinking there's just not enough time in the day? Or there are certain tasks in running your business that you hate doing, or you aren't very good at, or that you shouldn't be doing any more because they're keeping you from growing your business? If that's the case, a virtual assistant may be your ticket to freeing up your time and succeeding with your business. This week...

There's actually two main topics we cover in episode 9 of The Marketing Agents Podcast: how you can create a business blog that generates leads and customers, and how you can easily create additional streams of revenue with knowledge-based products. Denise Wakeman, online marketing consultant, shows you step by step how to turn interviews, articles, and just about anything else you've created into...

Chris Brogan shares how to build you business by playing to your strengths, developing a platform, and owning the inbox.  We talk about bravery, moving from free to paid content, and what comics we're reading from Marvel.  All that and I've got a special offer for you. Check out the show notes at http://www.themarketingagents.com/8