The Agents of Change Digital Marketing Podcast

Trying to come up with new content on a regular basis can become a frustrating task, especially considering how many outlets there are these days to provide content for: blog posts, podcasts, Twitter, Facebook, LinkedIn, YouTube...the list goes on. Figuring out how to creatively repurpose some of your own content can be the key to not only invigorating new life into your work, but also giving you...

We're back with more from Emily Best! In this week's episode we dive deeper into how to create a successful crowdfunding campaign.    But asking for money to help fund your project is so much more involved than you might think, if you want your campaign to be successful. And isn’t that the whole point? When you figure out who your target audience is, and how to best identify with them, that’s when...

Begging for money - or soliciting contributions -  has been a time honored tradition most commonly identified by organizations such as public radio stations, non profits and even churches. Fast forward to the modern day spin on this and you’ve got crowdfunding. Crowdfunding - in a nutshell - is simply a way to solicit contributions in small amounts via the internet.   But asking for money to help...

You've got digital marketing questions, we've got digital marketing answers!   It's our first ever mailbag episode. Questions from you, our listeners on how to drive more search engine traffic, how to use digital marketing to beat the competition, how to separate yourself from the competition, and more!   If you've got questions about your own business and marketing, let us know at http://www.them...

If you’ve ever been to a conference or presentation, you know that not all speakers have the gift of being able to really engage their audience. What is it that makes some speakers have an edge over other speakers, and how can you get that edge for yourself?   The brain is designed to think and remember in terms of stories. By being an effective storyteller, you can not only make your point hit ho...

Are you looking for a new way to reach and engage your audience? The answer may be a podcast. In this episode, Jared Easley shares some of his tactics on how to build a successful podcast to grow your business.    http://www.themarketingagents.com/77

Whether you’re writing blog posts, scripts for videos, or preparing podcasts, Ann Handley’s tips will have you creating more valuable content for your audience, attracting more traffic, and generating more leads at your site.    http://www.themarketingagents.com/76

Why does someone buy from you? Why do they visit your website? Click on a link? Fill out your contact form or pick up the phone?  If you understood what makes visitors at your website tick, you could greatly  increase your conversion rates and generate more business.  To help us understand our site visitors more, we’ve brought in Andy Crestodina, strategic director of Orbit Media, to share some am...

When most people think about Instagram, they think about sharing over saturated moments of their life with friends. When marketers think about Instagram, they think about a popular social media platform where they can share pictures and quotes…in picture form. Today we’re going to be talking with John Kapos—aka Chocolate Johnny—who’s going to dig a bit deeper into the platform. He’ll share how he...

There’s no question that video is a critical marketing tool, from raising our online visibility, to improving our SEO, to driving more qualified traffic, and generating leads and sales. But not everyone has an unlimited budget for Hollywood-level production values. How can you create engaging, effective videos with a limited budget and with limited time in the day? Well, we brought in the DIY Vide...

In this week’s episode we’re going to be focusing on what you can do to improve your own search engine visibility by getting more inbound links. To do that, we’ve brought in an expert on inbound linking, Brian Dean from Backlinko.com. If you want higher search engine rankings and more inbound links and traffic, be sure to listen in! http://www.themarketingagents.com/72

You know that Pinterest can increase online visibility and even improve a company’s search engine optimization.  You know it can drive tons of qualified traffic. So why aren’t you using it? Maybe you feel it’s not right for your business—either because you’re b2b or your in the service industry. Or maybe you feel like there’s just not enough time in the day.    Well, today we’ve got Pinterest mark...

Are you looking for new ways to find new customers and clients? LinkedIn is a powerful tool for prospecting, especially for B2B companies. In this week’s episode we’re forgoing the typical Q&A format, and I’m going to be sharing with you some of the best ways you can find new prospects, warm cold calls, and build your sales process using LinkedIn.  http://www.themarketingagents.com/70

This week we’re talking to Mike Ambassador Bruny about how to build your own brand, whether you work for yourself or are part of a bigger organization. He’ll share with us some of his own techniques and tools that will help you get recognized both online and off.   http://www.themarketingagents.com/69

How would you like to write proposals that generate business? What if you had a blueprint for writing proposals that got your prospects to buy from you 80% of the time? Well, our guest this week, Jason Swenk, has a process that will help you do just that. So if you’re looking to close more of the business you propose to your ideal customers, you’ll want to check out this week’s show. http://www.th...

Do you ever struggle in your business with what to do next? Where to put your focus? Or do you find that your marketing efforts are missing the mark? If so, you probably need to create an avatar for your business. Today we’re going to talk to marketing and podcasting all-star John Lee Dumas all about Jimmy—the avatar for his Entrepreneur on Fire podcast. You’ll discover how to create your own avat...

Have you ever considered writing a book to help grow your business or build your brand? But you’re still just thinking about it? Well, that’s something you and I have in common, which is why I asked copywriter and ghost writer Julie Ann Eason to come on the show this week and help us get our books written, published, and read! If you know that a book can help you get paid speaking gigs, generate b...

How’s your conversion rate? Are you getting enough of your site visitors to sign up for your email newsletter? Download your white paper? Fill out your contact form?   Well, to help you up those numbers and increase your conversion rate, I invited user on boarding expert Samuel Hulick to this week’s episode to share with us some of his techniques to get more people on board with what you have to o...

As Google looks to deliver more relevant results and as more of us use mobile devices for search, local SEO is becoming more and more important to businesses looking to generate more leads and business.    In this week's episode you’ll learn how to make sure that your site appears as a top result when your ideal customer turns to Google...or Siri.   Andrew Shotland is an expert in Local SEO and he...

Having a list of opt-in email subscribers is critical to all businesses, but how do you start one from scratch?   What are some of the techniques that will get your site visitors to give you their email, and how do you keep them engaged?   How often do you educate, and how often do you sell? What's the role of auto-responders in email marketing?   All these questions and more will be answered by m...

  Every day we use our phones. We use them to get directions, check the weather, catch up on sports or news, make calls, play games, take pictures, check emails, tweet, Instagram, Faceook, check out a website…the list goes on and on.   Yet as business owners we’re so often immobile in our attempts to be mobile friendly.   So today I invited Jamie Turner, mobile marketing expert, to share his secre...

Twitter is a powerful place to build influence, attract more of your ideal customers, and drive qualified traffic to your site.    So why aren't you taking advantage of it?   In this week's episode, Mark Schaefer, author of four best selling marketing books including the Tao of Twitter, shares with us some of the best ways to connect with more of the people who will build your business.   You'll w...

Many small businesses overlook speaking opportunities as a way to reach new audiences, engage prospects, and generate more leads and sales. In today's episode we talk to Hugh Culver who has been helping speaker succeed with a framework for amazing presentations. Learn what to do, and some deadly mistakes that will destroy the trust your audience has in you. http://www.themarketingagents.com/60

Facebook used to be a magical place where small business could reach and engage an audience for free, but lately it's just become a nearly empty auditorium where only a fraction of fans can even see our posts.   Is it still worth using Facebook as a platform? To answer that question, and see how we can get more out of our Facebook investment, we bring in Facebook expert Rick Mulready.   http://www...

Have you ever wondered how many people actually click the paid ads on webpages? Just ask a company like Google who counts around 97% of their revenue from paid ads. Learning how people search on the web is key to building a successful business. By choosing the correct ad words and using “high commercial intent queries”, you can target the specific type of people who want to buy your product, incre...