The Agents of Change Digital Marketing Podcast

You’ve just created a shiny, new website for your business, now you just need to “SEO it," right? Wrong. Search engine optimization isn’t something you just sprinkle on at the end, it’s an important ingredient that should be used throughout the website building process. Like an onion, SEO has many layers that make up the whole. It is so much more than just picking some clever keywords and calling...

More than 1.4 billion people use Facebook, and more than 900 million visit every day. That alone is reason enough to consider using Facebook ads as a valuable means to connect with your audience - they’re already there! But how do you connect with them efficiently and promote your products and services without looking like you’re just trying to push sales onto them? There are a few golden rules to...

There are many ways to go about marketing your brand, and with the endless amount of social media platforms out there right now, visual marketing is topping the charts. But how do you connect with your audience through visual marketing in a way that influences and shapes the way they perceive your brand? Most important is to always be true to your audience. Find out where they hang out and be ther...

Loss of focus is a huge problem, not just with marketers but with people in general. Part of what we need to learn to do is to develop the habit or the discipline of purposely simplifying our lives so that we can focus our attention on the things that are most essential and important. When we realize that behaviors such as “multitasking” are actually doing more harm than good for our productivity...

Mobile is a bigger factor in your small business's success than you might think. The fact that 90% of all social media and email is first viewed on a smartphone means that your business is losing out big time if you’re not reaching your audience where they hang out. Understanding that when your audience is reaching you via their smartphones or other mobile devices, they want a frictionless and mor...

You’ve built up an email list and generated a good chunk of leads, but now what do you do with them? So many small businesses are putting all of their focus on generating more traffic through search, social media and digital ads, but they’re putting very little effort into actually converting these visitors into customers. And let’s face it, isn’t that the goal in the first place? Just trying a fe...

You’ve taken the leap and turned your passion into an online business. But what do you need to do next to turn it into a success and keep it that way? It’s one thing to get traffic to your website or blog, but how do you convert that traffic and get them to become customers and loyal fans?  Figuring out how to keep them interested and engaged is the key. Try breaking it down into multiple steps an...

Can you believe it’s been 100 episodes already? For the past 2 years Rich Brooks has brought you experts covering all aspects of search, social and mobile marketing and asked them the tough questions you need the answers to, so that small businesses can get a leg up on their future success. Rich reflects back on some particular topics and guests that he found insightful and helpful, and shares som...

No one wants to lose a job because they quoted a higher price to a prospective client than their competitor did. But in trying to avoid that, we often risk undercharging, just to make the sale.  There’s nothing wrong with charging more, but the key is in how you go about selling your proposal and proving that you’re worth the cost. By shifting the conversation from what the client wants to what th...

Perhaps you know and appreciate the value of a good blog these days, but just aren’t a great wordsmith. Maybe you have a great personality but just aren’t having any luck getting that to show through on paper. Why not consider making videos instead?  But there’s a lot more involved than just creating a great video. You need to figure out how to create momentum for your video within the first 24-48...

With so many brands and businesses jumping online in an effort to find their audience amongst all of the social media platforms available these days, how can you find an edge over your competition? The key to successfully finding your online audience won’t happen overnight. You need to create content that appeals to potential customers on a personal level.  Insert some of your personality into you...

What’s the curriculum for mobile marketing and social media in colleges these days? How can you teach something that’s moving that quickly, and is there anything entrepreneurs can put to use from the course work?  The key lies in giving the students not only what they will need tomorrow to be successful, but to also give them the strategies they will use for years to come to improve their job perf...

Have you ever felt like you’re stuck with where your business currently is and are in need of a push in the right direction? Maybe you’ve been searching for other like-minded and driven people to inspire and drive you to re-strategize and brainstorm where you want your business to be in one month, three months or even a year, and what steps you need to take to get there.    Perhaps a Mastermind gr...

Digital marketing is key in this day and age. But how do you translate what you and your brand really are into what your audience will find interesting and compelling? Online ideo may offer a solution. Once you learn executable steps to discover your brand’s personality and market it across platforms in a way that works with the current trends of bringing stories and personality across, the possib...

At least once on our lives we’ve all found ourselves in a forum or other type of online group in an effort to search for other like minded business owners hoping to share ideas and experiences that you can use to grow your own business. But have you ever considered starting your own group?   The idea may seem daunting. There are so many platform choices to consider - Facebook, LinkedIn, a straight...

Whether you’re a veteran blogger or new to the world of blogging, the same goals apply: find, reach and engage your readers, and turn them into eventual customers. You achieve this success by building your readership and email lists, for starters. But how exactly do we do that?   The Marketing Agents Podcast host, Rich Brooks, reaches into the mailbag to discuss vital aspects of blogging including...

Have you been considering a podcast to reach more prospects? Build your platform? Generate leads and additional streams of revenue?   Shea Gunther has a successful niche podcast with a growing audience and great relationships with his sponsors.   Find out how to get started, build an audience, and find sponsors for you podcast in this week's episode!   http://www.themarketingagents.com/91

Do you have a strong desire to write a book but aren’t exactly sure where to start? Are you trying to decide whether self publishing or a larger publishing house is the best option for you? Unsure of where to even start with the basic writing process?   81% of Americans feel they have a book in them just waiting to be written. Sadly, the process overwhelms many and the books never get written.  Bu...

Are you one of those lucky people with a knack for spotting the next up and coming trend? Have you got a great idea but aren’t sure exactly what to do with it?  Websites and blogs can not only give you a creative outlet to share your ideas, but you can make money from them, too.   Once you figure out what your niche is and who the audience is that you’re trying to reach, you need to figure out how...

Maybe your small business is doing well, but you just seem to be lacking something that will take it to the next level.   Maybe a mentor can help you out.   Imagine having an inside track to some of the greatest minds in business today, and the ability to ask them for some of their secrets to success. It may be easier than you think.   Mentoring is a fantastic resource that can help change your li...

Crowdfunding is more than just begging, or asking nicely, for money to assist with financing your next project. There’s a certain finesse that you need to attribute to your campaign in order to be successful.   You need to learn how to successfully market your campaign, but instead, try thinking of how to do that from the bottom up. The most important part of any successful marketing campaign is t...

If you’re like the large majority of people spending a great deal of time on social media platforms such as Twitter and Facebook, why not consider using them as an advertising tool for your business as well?   Digital platforms like Twitter and Facebook make tailoring your advertising content to a specific audience easy and direct. The key is in knowing how to customize your advertising to find ju...

Learning how to successfully network, close a deal or even impress a prospective date takes finesse, strategy and confidence. But learning how to do all of that and maintain a personal authenticity is the key piece in the puzzle.   Confidence is not simply achieved from name dropping and talking cool, that’s just a mask. Nonverbal communication goes a long way when it comes to exuding your confide...

Have you ever been to a networking event and witnessed someone truly working the room with such ease that it left you feeling envious? How about just wishing you were better at starting up conversations with people in general?    With the right tools you can learn how to leverage the power of social dynamics and psychology and use this to gain the respect of your peers, win friends, excel at netwo...

We’ve all wished at one time or another that we could read people’s minds in order to understand them better. But since that’s unlikely to happen in the near future, how else are we supposed to uncover the secrets of human behavior?   The message and impression that we give off dictates the type of clients and prospects that we attract. When we learn how to weed out the clients that aren’t  a righ...