The Agents of Change Digital Marketing Podcast

Bonus Episode! If you've ever struggled with closing sales, you'll want to listen to what Meryl Snow, author of Booked It!, has to share. This is actually NOT an episode of Agents of Change, but rather the first episode of a brand new podcast I'm co-hosting, Streamline Marketing Workshops. Yes, co-hosting. :) I'm working with Destination Wedding Planner, Amber Small, to create something brand new....

To communicate effective with your audience, your brand needs to speak to them in a way your listeners – and prospects – can relate to, understand and trust. But how do we do that effectively when there are so many different styles that appeal to so many different people? The key is to find the most authentic, unforced version of who you are and what you stand for, and build on that. Amber Naslund...

It may not be the sexiest topic, but regularly checking your business's analytics can mean the difference between putting money in your pocket, or throwing it out the window. If you're going to run ads, at least take the time to test and find out what's working and what's not. If you don't know what each of your customers are worth, how can you accurately decide how much to spend on advertising to...

Today's use of mobile devices is not just a trend, it's the future. It is a paramount shift in how we are interacting with the internet, and it is happening at lightning speed. As business owners we can't afford to just sit back and see how it all pans out, we need to take action now. Mobile marketing provides customers with time sensitive, geographic sensitive,  personalized information that prom...

Every business is constantly looking for ways to reach their audience and drive more traffic to their website. Unfortunately often overlooked, blogging is actually a fantastic and robust way to do just that. But maybe you're not confident in your writing ability, or just aren't sure how to start or what to write about. Have no fear, Rich Brooks - creator of the Agents Of Change podcast - is here t...

Success comes from many places - the right education, the right experience, the right mentors. But it also starts from within. Keeping your body healthy also makes the mind sharper and more focused. And who wouldn't want that edge over their competition? Jeff McMahon explains how making a few small and easy changes in your daily routine can not only lead to a healthier life for your body, but it c...

It's not only what you do to help a customer - but how you help them - that can make all the difference, not only for them but for your business's success. It's not always about just giving them what they ask for. Although it can mean a little more legwork, digging deeper to find out what they're really in need of - which isn't always what they initially ask for - and doing it in a transparent way...

If you're looking for a visually creative way to market your business, then look no further than Pinterest. Pinterest offers a visually rich platform that appeals to customers in a way that blogging or other text mediums do not. It's also a fantastic way to build brand awareness as well as a personality for your company. With a little patience and common sense, you can find that Pinterest offers a...

If you're looking for a way to really focus your time on the social media activity for your business, you may need to limit the number of platforms that you're on. Using a few key tactics and strategies - such as interviews and surveys - can help you choose the best one or two platforms to concentrate on that can really help your business grow and drive more traffic back to your website. Beth Hayd...

With organic reach shrinking across the board, content marketers are scrambling for answers. See what media company Social Media Examiner has done to overcome the lack of reach and what you can learn from the steps they took. Michael Stelzer is a social media expert, and a leading authority on the topics of writing and marketing white papers. He knows the secrets to helping businesses navigate the...

How can a small business with limited resources ever compete with the business giants when it comes to SEO? Fortunately, it's not just about volume these days. Things like inbound links and a nice library of good content will determine the winner. And those are odds even a non betting person can get behind. Concentrating on things like keyword research, link building, and on-page optimization will...

How many times have you hit that fork in the road when trying to solve a business decision? Are you worried you're not reaching the precise audience that's right for your business? Have you ever envisioned what your one, ideal audience member would look like if you put a face and backstory to them? Creating an avatar of your one, perfect listener allows you to narrow your niche to the most precise...

It's fair to say that the marketing goal of most businesses is to attract, nurture and convert their leads all the way down through the sales funnel. But what's the most efficient way to do that? When you send the right messages to the right people you peak their interest, and marketing automation allows organizations to more effectively streamline their marketing efforts on multiple channels  - s...

I can't believe we're TWO DAYS from the Agents of Change conference. There's STILL so much to get done it's crazy! So, I hope you can forgive me that instead of a typical interview, or me reading a chapter of my upcoming book, I'm instead sharing with you my presentation from last year, Digital Marketing in an Hour a Day. I've also posted the full video from last year's presentation at the show no...

There are certain things that every business website needs. In this podcast I want to talk about a few things that you just can't do without…   www.agentsofchangecon.com/167

With the population's growing addiction to their mobile devices these days, you want to make sure you reach your audience where they're hanging out. And with a community of over 500 million, Instagram is one of the world's largest mobile ad platforms and a perfect place to reach your ideal customer. Small businesses are especially ideal candidates for Instagram advertising, as it allows users to d...

All good business decisions are based on crucial data. Knowing exactly what data will help you make the best business decisions is the key. But that sounds like a lot of work developing time consuming reports, right? Wrong. Google Analytics takes the guesswork out of it and can actually save you time and advertising dollars. Google Analytics can easily tell you who is visiting your site, how they'...

By now everyone knows that your email list is gold, as far as your business is concerned. Unlike social media sites such as Facebook, where you're basically just "renting space", your email list is your very own property, as well as an invaluable business commodity. But in this ever changing and evolving world of mobile marketing, finding a way to mesh the two together is key. . In order to stay o...

With all of the live streaming platform options out there, Facebook decided to throw their hat in the ring, too. And the result is pretty impressive. If you're a small business and you aren't currently taking advantage of this shiny new toy, then you need to check it out. Because if you're not using it, your competition surely is. Facebook Live allows users to share their experiences and content w...

One of the first things I do when sitting down with a client for SEO, is to ask them two questions: What do you think are some of the phrases that your ideal customer would search for to find a product, service, or company like yours? What do you want to rank well for? These questions might start a brainstorming session, but really they're not enough. Too many of us have spent too much time in our...

With so many social platforms to choose from, how do you know which ones work best for your business? And once you find those two or three that let you really engage with your audience, what kind of content do you need to put out there to keep them interested and engaged? The key is to find your audience where they hang out, get them to trust you and find value in what you have to offer, and then...

With so many advertising platforms out there, why should you choose Facebook, and what benefits does it offer over the other options? One of the biggest differences with Facebook compared to Google - for example - is that where Google helps you find new customers, Facebook helps new customers find you. Facebook boasts a huge worldwide audience of 1.55 billion active monthly users, and has unrivale...

Do you think sponsorships are only for nonprofits or big names and huge companies with a massive following and years of experience in their industry? Then think again. Even if you're just starting out and looking to hold an event, if you have an interested audience then you can find sponsors to help you defray the expenses involved with such an undertaking. Squash the myths that are holding you ba...

We all know by now that Pinterest has proven itself as more than a wedding planning and DIY platform. More and more businesses are seeing the power of using Pinterest to market and grow. By following a few basic "rules", you can effectively locate and market to your audience using Pinterest. Making sure you know your audience, create visually appealing content - both original and curated - make su...

When people think about SEO, they often think of it as a cumbersome and laborious task, but it's actually less complex than a lot of marketers make it sound. It is, however, a mandatory marketing tactic if you want to increase visibility and take your business to the next level. Certainly you can - and in some cases should - hire a SEO pro, but there are some fairly simple strategies and technique...