The Agents of Change Digital Marketing Podcast

When it comes to building our websites, we sometimes tend to believe that the more info we have on there, the better. But that's not exactly true. Bogging down your website with images and content and code that is unnecessary and slows down your site is a big negative in Google's eyes. If your website doesn't provide an optimal user experience, you will be negatively impacted and rank much lower....

A dashboard is an information management tool that allows you to take control of the business and dig deeper into the "how" and "why" of where it's been and where it's headed, by tracking key KPIs and other key data points relative to your business. Dashboards help to calibrate the business, to not only make more money but to also support the customers. If you're seeing a dip in customer satisfact...

You may think that the same SEO tactics apply to all instances, but you'd be wrong. Sure, it all starts with good keyword research. But ranking for Google is drastically different than ranking for YouTube. Not every video is lucky enough to go viral on its own, so utilizing tips like saying the keyword in your video, concentrating on quality over quantity, being mindful of video length & good desc...

Every business needs to know what language their customers are using because that means you can relate better to them. When you relate to them in a way they understand, they will buy your products and services. And this is why SEO is so important, it makes your website easy for both users and the search engine "robots" to understand when you cater to what they're looking for. The best way to speak...

If you've been writing blog posts for many years, has your ideal client changed – and if so – has your content changed with that? Making sure you're taking advantage of all the info your analytics is telling you about what your readers want to hear more of will also allow you and your content to evolve and change over time. Planning out a strategy to your long form content writing will make the wh...

Measuring the success of your podcast is more than just getting in the "New & Noteworthy" section at iTunes. And that means it's more about getting people to actually subscribe to your podcast than to simply just listen to it. The most obvious way to garner buzz about your podcast is to utilize your email list. But what you tell them in the email is one of the most critical and key components to a...

Pinterest is the typically underutilized social platform that's quickly gaining momentum. When you look at things it has over other social platforms – longevity of content visibility, inexpensive – it's a no-brainer for businesses, especially those with tight marketing budgets. Peg Fitzpatrick teaches us how to make Pinterest work for small businesses by helping us build relationships with influen...

If you think Pinterest is only for DIY-ers and the wedding industry, then you're missing out. Pinterest is the underdog that is constantly proving itself as a valuable marketing tool for all kinds of businesses. Not only is it good for businesses with limited marketing budgets, it has much more of a "set it and forget it" mentality than other social channels that need constant babysitting and atte...

You can't be everywhere at once, but wouldn't it be nice if we could clone ourselves? Well, now you can…kinda. Using technology to interact with your customers via chatbots is the next big wave for businesses – large and small – to ride. Chatbot tools are now making it easier than ever to build a custom bot to interact with your Facebook clients 24/7 by answering FAQ's and even using some of the l...

Customarily, the way businesses generally go about things is to pump out large amounts of content through multiple channels - social media, email, paid advertising – and hope that does the trick. Then they might retarget those that didn't bit the first time, including offering a few different low dollar purchase options before finally converting all of that effort into a few sales. But by reversin...

Instagram Stories is the new kid on the block, a great new tool that individuals and businesses alike can use to engage in a more personal and authentic way with their audience. And here's the thing…it disappears after 24 hours. If you're a business looking for a creative outlet to connect with your audience, Instagram Stories gives you the ability to do things like show your product in action, te...

We all know the importance of reaching the right audience, but what about getting a little help doing that. As the saying goes, "it's all about who you know", and there is a lot of truth in that. So why not find some influential people to help us get the word out about our products and services to reach an even wider audience? Amir Zonozi teaches us a thing or two about the different kinds of infl...

Do you really know who your customers are? Is the information you have based on data supported facts or assumptions? If your assumptions are off the mark, then you're straying from who your customer really is and what they care about. By spending just a minimal amount of time doing some basic research and perhaps even interviewing a handful of your customers - past and present – to find out why th...

Like many business owners and entrepreneurs you're probably always searching for a new and creative way to get content out to your audience. Have you considered podcasting? Podcasting is a great way to serve up actionable items and valuable information to your audience without necessarily having to write out content in the way you would a blog post. Podcasts allow for infinite creativity in how yo...

With worldwide ecommerce showing rapid growth, there's no better time to think about expanding your business to include online sales. An ecommerce model can be an excellent choice for entrepreneurs or small businesses looking to diversify or expand. The most obvious advantage is the ability to earn money when normal brick and mortar shops are closed. But making sure you have a solid strategy and m...

Twitter chats offer a great way to gain exposure, build and audience and engage your followers, regardless of whether you're participating or hosting. Don't be intimidated, instead look at it as a creative way to either establish authority for your brand as a host, or network and connect with others as a participant,  all without having to do the dreaded cold outreach process.   www.theagentsofcha...

Your website contact form is potentially your best source of quality leads, so when no one's using it, you're missing out on a lot of potential business. In this article, we'll take a look at some of the biggest reasons why your site visitors aren't completing your online form, and what you can do about it so you can generate more leads and sales from your website. This past week I was doing some...

So, it's finally here. The Lead Machine. The reason I wrote this book is because after twenty years, I've worked with an incredibly wide range of businesses. Marinas, psychologists, bed & breakfasts, authors, jewelry makers, insurance companies, septic specialists, ticket sellers, universities and English as a second language schools! So many of them came into our offices at flyte and told me that...

It's not an easy thing to ask for help, but it can be particularly important when you're just starting out in business. It's been said that the key to success - both in life and in business - is all about who you know. But how do you make the right connections with the right people that can benefit everyone mutually? Making these vital connections is not just about who's popular now, but also seek...

There is no doubt that video has proven itself an effective marketing tool. When you're on camera, you're allowing your audience to make a personal connection with you. In doing so, they're earning your trust and feel a connection to you and your products or services. And with so many options out there today, there is zero excuse not to create video, whether it's your face out there or not. Amy Sc...

Writing good copy is more than just coming up with a clever slogan or tagline, it's really learning how you use your words effectively. It's learning how to peel back the layers to your "problem" and come up with a "solution" that speaks to your audience as a whole, and in a language that appeals to them. Joanna Wiebe knows the art of good copy and the effect it can have for businesses trying to b...

If you're looking to start a webinar or podcast, for example, incorporating interviews into the mix is a great way to broaden your audience and increase traffic, among other great benefits. But if you have no experience as an interviewer, there are a few key tips that you should keep in mind that will help even a rookie interviewer navigate their way from start to finish. When you have over 30 yea...

How do you engage a diverse consumer market, in an increasingly distracted world? The concept of engagement has taken center stage, as marketers struggle to stay center stage with consumers who are searching multiple platforms on various different screens at any given time. Greg Cangialosi shares his ideas on how marketers can better engage their audiences, and successfully capture that crucial co...

In business, we want to make sure that we're always front of mind for our customers and prospects. But how do we do that without inundating them with a blizzard of information, overloading them just to make sure they remember us? Maintaining inspiration within your audience is the key. You need to make them want to keep coming back to buy from you and/or consume the content you're putting out. And...

Email marketing can be a tricky beast. It's more than just making sure you have an email list that you're spewing out x number of emails to a week. You need to finesse your audience, make sure the content is informative, compelling and eye catching, and allows you to stay front of mind without bombarding them to the point of unsubscribing. Jessica Best has taught businesses how to do email the rig...