The Agents of Change Digital Marketing Podcast

By now you already know the importance of having a strong email list. It's more than just numbers, you need to find the exact people that will engage with you, read your content, and buy your products and services. So where do you find them and how do you keep them? Facebook ads can be an important and valuable way to find that audience, for a relatively inexpensive option. Facebook ads offer conc...

Looking to reboot your business's marketing strategy? Maybe you're wanting to try something different to give your business's voice a kick in the pants. Perhaps you're looking for a way to engage more intimately and directly with your audience. Well look no further, live video is here and easier than ever! Keeping your audience and customers engaged can be a constant challenge. Providing them with...

Are you having trouble getting people to fill out your online forms? Sometimes it's as simple as offering some motivation to influence your users. No, you don't have to offer a free Ferrari to anyone who fills out your form, but there are other - less extreme - ways. Paying attention to your analytics can make all the difference in finding out things like at which point your potential customers ma...

Just what the heck is Google Display Network (GDN), and how can you make it work for your business? With so many ad platforms out there, what makes this one special and how can your business best benefit from using it? GDN allows businesses to advertise images and videos on websites of their choice, so you have the ability to get pretty niche here if you choose to. Plus, think of all ways that can...

So maybe your website isn't quite performing as well as you'd like. Maybe you're just not seeing much conversion, or at least the conversion rates you're hoping to reach. How do you go about figuring out where you may need to start tweaking things to improve on that? A/B split testing is a great way to test a few different variations and see what jives better with your audience. But where do you s...

For business owners, it's been pounded into our heads that we need to build our email lists. Build your list and email your audience with content, information and special offers. Sure, email is great, but do you realize the average person that owns a smartphone has it in their hand almost every 7 minutes? So doesn't it make sense to hit them up where they're hanging out? Texting isn't just a conve...

The world of marketing is ever changing and you need to keep evolving with the changing times in order to not only just keep up, but to also succeed. What worked 10 or even 5 years ago is almost obsolete now. What can you do to entice your audience to make you stand out from your competitors? Some people will tell you that you need to be everywhere that your audience is, and although that's a fair...

So you've got yourself a blog, and like everyone else with a blog, you're looking for ways to use it to increase traffic and generate leads for your business. Naturally, you keep pumping out new content and sending it out to your email list and other social channels. But is that really enough? It's true, new content is important. But what happens to the older posts you've written, do you just let...

Maybe you're an entrepreneur looking to start selling yourproducts or services online, or maybe you already have a brick andmortar store but are looking to expand your business online. Ecommerce offers many advantages, especially if you follow a fewsmart tips. Ecommerce is more than just slapping some pictures of yourproducts online. Smart and precise advertising is key, you need toknow who to tar...

Does the thought of putting on a live webinar scare you? Or maybe you've been hosting some live webinars but just aren't getting the attendance or conversion rates that you're hoping for. Don't give up, maybe your structure just needs a little tweaking. By just following a few key tips and utilizing some handy tools - from platform selection, to creating valuable content, to follow up after the ev...

When it comes to writing web copy, you probably thank your lucky stars you can hire a copywriter to do it for you. But if you can’t afford that luxury, or are just determined to do it yourself, you may have sorely underestimated how difficult it can be. The first thing you need to remember is that you’re speaking as your brand, product or service, not yourself. And although there may be some overl...

If you asked yourself to name one thing that all successful companies have in common, you might answer, “marketing”. But even before that, they spent a great deal of time on their branding. Branding - in essence - is developing an image, with the results to back it up. And this certainly doesn’t just apply to businesses, there are plenty of personal brands making their mark in the world as well. U...

A common misconception surrounding Google AdWords is that people think no one ever really clicks those ads that show up on the right hand side of the search page. But whether you personally do or not, someone sure is, as those ads account for 90% of Google’s revenue from advertising as a direct result of people clicking those exact ads. In order to get in on the action, your business needs to navi...

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It is possible to build a business around your passion, people are doing it everyday. But aside from passion and commitment, what separates the successes from the failures? Making sure you are not a carbon copy of other businesses in your niche is a great first step. Think about how you can differentiate yourself, even if that is just by taking a different angle or “spin” on the same topics as you...

Do you know who the influencers in your business, industry or niche are? Do you know where to find them? These are the thought leaders that have built trust and credibility among their audiences through their products or services by creating great value. When you connect and engage with these influencers, you can begin to increase awareness of your own brand and increase your own reputation in the...

Almost any business can benefit from using Reddit as a marketing tool. Afterall, it calls itself the “Front Page of the Internet”, which is more than appropriate with it’s fascinating mix of interesting links, conversations, news and social commentary. It’s a community for sharing content and ideas and pieces of information that you find useful. If you’re new to Reddit it can seem overwhelming at...

Thanks to all of the digital marketing and social media platforms available to us today, businesses have the availability to reach their customers on a global scale. But what if you’re looking to concentrate on a more local level? Learning to expand your local footprint using these same platforms can be very important, too. Once you figure out the best digital market action plan that works for you...

If you’re looking for a way to up the ante with your marketing repertoire, why not add video to the mix? It can be a great way to build brand trust and loyalty with your audience, as well as add another level to your marketing strategy. You don’t have to have a lot of experience in front of the camera to make great videos, you just need to follow a few simple rules and be willing to tweak things a...

You can put a lot of time and effort into your Facebook ads, but if no one is reading or clicking on them, then what good are they? Every Facebook ad you create should be about results. And to get the results you want you need to stay ahead of the curve and pay more attention to the content you’re putting out, as well as understand how it’s being perceived by your target audience. Facebook ads are...

If you own any kind of business, you already know the importance of receiving customer reviews. For better or worse, it’s a way to gauge if you’re providing the kind of service your customers are expecting. Even more important, they can dictate whether a potential customer even decides to give your business a try just based on other’s opinions of you. So the challenge now becomes getting those cus...

Being part of a startup is an exciting time. There’s a reason why people compare it to a rollercoaster ride! The ups: You’re filled with passion about creating something that will bring value to others. There’s a certain energy that fuels your dreams--no, that’s not the Red Bull--and allows you to take on new challenges that you might have felt impossible before. The downs: However, there are many...

Marketers are always looking for advice on their email campaigns. How often should they send out emails, how can they improve open and click through rates? Segmenting is an often overlooked and misunderstood tactic, but a very important one. Too often marketers are concerned more with quantity over quality when it comes to their email lists. But realizing that your audience is made up of different...

Almost out of nowhere, live mobile video streaming has seemingly become the newest craze. But is it a fad or is there really some benefit to it? With multiple platforms and apps offering this option, could this be the new frontier in social marketing? Streaming content online isn’t a new concept, but more and more businesses are seeing the benefits of mobile live streaming as it allows them to con...

Facebook has an incredible global reach of more than 1 billion active users, so it makes perfect sense why businesses - both large and small - are flocking to Facebook Advertising to reach their audiences. With a variety of platforms and options to choose from, Facebook makes it almost too easy to target exactly the audience demographic that you want, even allowing you to niche down to the most fi...