The Agents of Change Digital Marketing Podcast

Why is B2B marketing important? Creating quality content allows you to establish your business's brand and positional, as well as allows you to connect with your target audience and show your authority and credibility in your market.  But as B2B marketing expert James Soto will attest, the B2B buying cycle is much longer than it is for B2C, and customer expectation is different, so you need to mak...

If you're an ethical marketer, you know that buying an email list is considered "shady" and Email Service Providers such as MailChimp won't allow you use use purchased lists on their platform. But Doug Morneau is here to explain that renting an email list is much different, and how it can help you reach more of your ideal, targeted customers. To break it down in its simplest form, email list renta...

In a nutshell, influencer marketing is really just a type of social media marketing that uses product mentions and endorsements from influencers – people who have already built up a loyal and dedicated following, and are perhaps seen as experts in their area or niche. So if the thought of riding the coat tails of a well-known or well-respected influencer while they talk up your products and servic...

The question some businesses are asking themselves these days, "To bot, or not to bot?" But the reality is, chatbots are a fantastic automated solution that allow businesses and organizations the power to handle not only more customers at once, but to also do it simultaneously. Talk about some bang for your buck!

It's crazy to think that we've done 350 episodes of the Agents of Change podcast. That's nearly 7 years of content for a weekly podcast.

In this episode I share how my thinking on "Black Lives Matter" vs. "All Lives Matter" has evolved. Not usually the material we cover on the Agents of Change podcast, but I'm realizing how this movement touches every aspect of our lives, regardless of our color. I don't have any answers, as I'm just beginning the journey myself.

If there's anything this world of technology has taught us, it's that learning isn't just limited to the classroom. Creating online courses to teach people is proving to be not only an effective strategy, but a booming business as well. Creating online courses may seem like a daunting and time consuming job, but seasoned online course creator Steve Nixon reminds us that even if you don't have the...

When it comes to creating the content on your website that will probably rank well and drive leads, it's got to be a combination of doing a little bit of keyword research, but also paying attention to the past conversations you've had with clients and prospects on your website and in person. This is even more vital with niche marketing.

LinkedIn gives you the opportunity to showcase who you are, what your expertise is, and make important business connections, all in front of a large, high-value audience. But unless you're truly optimizing your profile, you're not going to be able to take advantage of this opportunity, because people are just going to keep scrolling on by. Learning how to strengthen your LinkedIn profile will go a...

Pinterest aficionado Jeff Sieh – Pinterest isn't just for the ladies - living proof of that. He shares some great tips and tricks that he uses to boost his creativity.

Don't we all wish we could get inside the heads of our potential customers and find out what they want it will take in order to close the sale with them? Well, you actually can…kinda. According to neuromarketing expert, Felix Cao, you can apply certain brain activity measurement strategies to measure a subject's response to specific products, packaging, advertising, or other marketing elements to...

Video has proven itself to be a valuable part of a good marketing plan when it comes to attracting and promoting your business to your target audience. It goes hand in hand with other strategies – such as SEO – as it can help to increase the time people spend on your website and pages, and position you as a trusted source in your field. But as Ed Lawrence and Dave Foulkes of Business Film Booth wi...

Every aspect of your operational process contributes to the success of your business. This means there is a lot to keep track of as you make changes along the way to grow and improve. And as Steph Nissen from Atomic Revenue reminds us, the whole point of a CRM is to make your life easier.

What message do customers want to hear from you right now? What can you say and do to nurture resilience in your team? In yourself?   While these aren't usually the topics covered in the Agents of Change podcast, these are unusual times. So I turned to my dad, Dr. Robert Brooks, a clinical psychologist who researchers, presents on, and writes about resilience. I wanted to hear from him what we sho...

There are many reasons why repurposing content is smart. First off, why reinvent the wheel? If you have a piece of content – whether it's a blog post, a podcast, or an infographic, that's done really good for you, it just makes sense to get more mileage out of it. Not only that, it saves both time and money. Top digital marketers, like Kim Garst, preach the benefits of content repurposing as part...

Have you ever sat down and thought about all of the life lessons you know now, but wish you knew when you were just starting out? Do you have some sage advice you'd like to pass on to a budding entrepreneur or upcoming college graduate? Business renaissance man, Guy Kawasaki, is here today dishing out advice, reflections, and truth bombs, and explaining that you're not going to find your dream job...

Like any social platform out there, LinkedIn is always changing and evolving, as is its algorithm. So you've got to stay in the loop and keep your profile and content fresh to make sure you're connecting with not just a lot of people, but with the right people. We gathered some of your top LinkedIn questions – and ours – and went to the LinkedIn Expert, Viveka von Rosen-Martin, to get her answers,...

This is a special episode of The Agents of Change Podcast. I've been getting a lot of questions around how—or even if—you should market a business during the Coronavirus (COVID-19.) As someone who owns a digital marketing agency, (and runs a podcast on digital marketing), I've been giving this a lot of thought. Here's my take on marketing and advertising during a crisis.

Once upon a time LinkedIn was a very different place than it is now. It used to be that you kept your network small and tight knit, and it was treated more as a 'connect & pitch' platform. But Gaetano DiNardi is here to tell you that LinkedIn has transformed into more of a broadcasting platform these days, where you use it to amplify your content. To use LinkedIn strategically and successfully, yo...

If you're a small to medium sized business, you're probably short on both time and money, so you've taken a DIY approach to many aspects of your business. But when it comes to SEO, this can seem like an impossibly daunting task that only an expensive professional should tackle. Well, take it from Matthew Woodward, who's been taking the DIY approach to SEO long before there was even a name for it,...

When it comes to digital marketing, content is king. But it's also difficult and time consuming to create. So how can you create content that works well in both search and social? Melissa Sciorra, who is the Senior Manager of SEO & Content Marketing for SmarterTravel Media, shows us how your content can do double duty.

We might think we know what our customers are thinking, but we're wrong, according to revenue coach, Kristin Zhivago. And in order to really go down that journey of better customer service, you first need to toss aside any expectations of what you think your customers are going to say, and actually be willing to start talking to them.  By doing this, you get to find out your company's strengths an...

Not getting the results you want from your most recent Facebook Ads campaign? Was it the creative? The targeting? The bid? In this week's episode we unpack a wildly successful Facebook Ad to better understand what works and what doesn't. Jason Hunt, of Merged Media, was gracious enough to share some details of a marketing campaign he recently did for a small local company that was a roaring succes...

To some people, Public Relations seems like this mysterious and intricate job reserved for people that have spent their careers making a lot of important and influential connections with big names in various industries and professions. And although that may be true for some in the business, even a PR expert like Dmitry Dragilev promises that you can actually do it on your own and still achieve sim...