The Agents of Change Digital Marketing Podcast

Whenever a platform releases a new app or feature, we go straight to the experts to learn more. When we heard that Instagram rolled out their new Guides feature, we called on our good friend and Instagram "It Girl", Jenn Herman, from Jenn's Trends, to help get us in the know. Jenn shared with us that this is Instagram's way of allowing users to post longer-form content and filled us in on the late...

Curious about this new Clubhouse platform, we decided to dig a bit deeper into it and find out just what it was all about and why so many business professionals – and well-known names - were flocking to it. We reached out to Mike Stelzner, from Social Media Examiner, to get his take on this since he's always ahead of the curve. And he did not disappoint. In this episode, Mike gives us the quick an...

We often discuss the importance of email marketing on this podcast, and this episode is no different. There is no other platform that allows you to own your continually curated list, and no fear that it could all disappear tomorrow if Facebook or any other platform you use to market on suddenly disappeared. That email list of yours is still there, and it's still your property. We spoke with Jenna...

What metrics are your company looking at to gauge your performance - and that of your clients - when it comes to marketing? How could you do a better job marketing, measuring and reporting those results? The answers, according to Dustin Clark of Element Three, lies in your marketing value chain. By using this strategy, you'll be able to not only see your bottomline, but explain exactly how and why...

Have you noticed that your blog traffic is dropping off? Or that certain posts aren't bringing in as much traffic as they used to? Perhaps you've been blogging since 2005 and you've got a lot of blog content that's no longer relevant. If any of th

As marketers and business people, we've all struggled with outreach and figuring out how to start that initial relationship. Should we go email or try for an introduction? We certainly don't want to come off as too salesy or overstep our bounds. But at the same time, you need to remember that taking a one size fits all approach is a recipe for failure. If you want to be successful in your outreach...

This past year has been hard for networking, especially those that rely on that and referrals for their own business's survival. So how can you continue to network when you can go out there and plan meetups with large groups? Well, you take it 2D! Christel Wintel is a professional networker that hasn't let the pandemic stop her, as she has managed to successfully continue her referral group's regu...

Did you know that even some the most well-know national newspapers are using AI to write some of their articles? It's true. And you probably didn't even notice. So how can Marketers leverage AI as part of their Marketing strategies? We've all undoubtedly encountered a chat bot a few times in the past few years, and that is certainly using AI technology. But RJ Talyor, AI platform founder & CEO at...

Are you putting together next year's marketing budget, trying to navigate the coronavirus minefield? Wondering how much to spend, what channels to use, and what your messaging should be? Here are nine things to consider when developing out your own digital marketing plan.

Like many business owners, you're most likely always searching for new avenues to be seen and heard. Have you thought about podcasts? Getting featured on the right podcasts will increase your visibility, help build your credibility, and attract new qualified leads for your business. But maybe you just don't have the time to pitch yourself to podcasts, or maybe you just don't know where to start. C...

What's better than one social media marketing expert?  How about 4 of them teaming up to create a Marketing super team known as "The 360 Marketing Squad". Covering all aspects of Instagram, Facebook, YouTube and Twitter, this super group has the experience, knowledge and determination to help small businesses not only step up their marketing strategies, but learn how to track their progress so the...

If you're a baseball fan, you know that for the pitcher, pitching isn't just about their arm speed. There are far more processes that must all come together to make a pitcher effective. And so the same can be said for sales and marketing. Most people aren't struggling with their sales departments. What's happening is they're spending too much money on sales and underinvesting in marketing, because...

Business relationships are obviously different than personal relationships, but both are very important. In life, we look to connect with people that share similar interests, live close to us, or have kids the same age as us. But how do we go about initiating relationships with businesses, and more importantly, what criteria do you use to go about this? Annalise Worn takes a creative approach to h...

There's no better time to explore how your small business can use Instagram Reels as a part of your marketing strategy. Reels is the newest way for you to create entertaining 15-second multi-clip videos with lots of new and creative tools to help you drive traffic and sales. Take it from The Instagram Expert herself, Sue B. Zimmerman, if Instagram is where your followers and ideal customer avatar...

Making connections is an important aspect for all businesses, and we often rely on face to face and in person opportunities to achieve this. But in a time like this with COVID-19, when social distancing has become the norm, how do businesses and brands go about making those meaningful and emotional connections that are so vital to building trust and often lead to sales? Kevin England, CEO of Vonaz...

If you fancy yourself a bit of an expert in your field and are looking for yet another opportunity to get your name out there and build brand awareness, consider leveraging the power of sites such as HARO to exert your expertise and knowledge on a given topic. Greg Heilers, earned media guru and pitching machine from Jolly, reminds us that media pitching to sites such as HARO offers a multitude of...

Every business wants to rank high with Google, that's a no brainer. But what are the top ranking factors that really matter, that will help to get you the top spots? Aside from the obvious things like links, mobile-friendliness and page speed, what are some other factors that rank most for SEO, and pass the ever-changing Google algorithm test? Darren Shaw, Whitespark founder and local search guru,...

This week we've got a two-fer for you. I've got John Paglio from flyte talking about SCHEMA: what it is, why you need it, and how to implement it on your site.

We've all seen business ads pop up in our Facebook feed every day, and you've probably scrolled right past a majority of them. But what about leveraging YouTube to advertise your business, products and services? Aleric Heck of AdOutreach has done just that, helping innumerable business reach over 8 figures in sales using the YouTube ads platform.

This week's episode is about moving beyond the pivot. No doubt you pivoted when COVID first upended the world and your business, but did you stop there?   It's easy to fall back into a groove, but thinking things have "normalized" is the wrong approach. In this episode I share five things you can do to make sure you continue to evolve as your customers' needs do.

Do you ever wish you could get free business advice from someone in your industry, or who has been through what you're going through now? The answer may be in joining or starting a mastermind. We'll delve into what a mastermind is, how to start one, and how to run one successfully.

Influencer marketing could arguably be traced all the way back to the 1800's when the Conklin pen company wisely and creatively asked Mark Twain to say some nice things about their products. Influencer marketing has come a long way since then, especially if you're a Kardashian. But just going for the big name is not necessarily the best strategy, says Agorapulse's Mike Allton.

Successful SEO starts with keyword research. Moz's Cyrus Shepard reminds us that you need to rank for what people are actually searching for, not what you think they're searching for. That means truly understanding exactly what a keyword is, and prioritizing keywords by potential. Uncover more ideas by determining what keywords your competitors are ranking for.  Yes, you can actually do that.  Why...

Like every industry, digital marketing also has their list of "best practices" that you're told to follow. And while there is certainly some truth to that, Caitlin Halpert from 3Q Digital, can attest that with a little creative "pushing of the boundaries", and letting the data from your creative testing do the talking, you just may find you're driving more growth and efficiency through these new i...

So there's lots of different things to be looking at when you're doing email marketing, but I would definitely say those replies are the most important part. And when you see a lot of people replying, that's when you know you've definitely hit on something that's important. And that you've got to talk more about that