The Agents of Change Digital Marketing Podcast

Whether you call it the "buyer's journey" or the "sales funnel", the messaging for each stage needs to be appropriate. Discover what type of messaging and ads work for awareness, consideration, and decision.   Brendan Hughes of Optily shares with us what works and what doesn't, and how to attribute your sales to the right message and the right channel. 

Maybe you think you're not funny. Or that your offering doesn't lend itself well to humor. Well, in this episode we're going to try and bust those myths and explain why and how to use humor in your marketing.   https://www.theagentsofchange.com/403

John Jantsch of Duct Tape Marketing is back, and we're breaking down The Ultimate Marketing Engine! This is a fresh take on marketing and business that you won't want to miss! https://www.theagentsofchange.com/402

Everybody has access to data, it's all around you. You're probably sitting on it and don't realize it. With the internet, there's data everywhere, so it's just a matter of going out and finding it and using it. Data mining allows businesses to collect a pile of not only interesting but very useful data, that can be used to help with growth as well as helping to determine what is and isn't working...

What makes you remarkable? What makes your company remarkable? If you're not sure, in this episode I'll share with you my Remarkability Formula; a process to help you uncover what's remarkable in your own business. You'll learn about the four lenses, Find, Focus, Fashion, and Frame.

If you're not getting the results you expected out of your Facebook Ads, this is the episode for you. From identifying objectives to organizing Ad Sets, this episode has it all! Expect to get immediate improvements after listening to what Lowell Brown has to share. https://www.theagentsofchange.com/399

Developing a personal brand isn't just for thought leaders and influencers. Everyone, especially owners, entrepreneurs, and marketers, can benefit from developing a personal brand. In this episode, Mike Kim breaks down the how's and why's of building your own personal brand. https://www.theagentsofchange.com/398

Social media marketing isn't just about "chasing the algorithm." With that approach you'll always be one step behind. Instead, understanding what motivates people and what engages them is the first step to your success. Learn more from marketing expert Stephanie Scheller in this episode. https://www.theagentsofchange.com/397

Stories move people to action. They change the world. But what if you're not a "born storyteller?" In this episode, Tamsen Webster shares a structured approach to storytelling that will have you spinning better stories in no time. https://www.theagentsofchange.com/396

Google Posts are a powerful way to drive traffic to your website or landing page. In today's episode we'll chat with Google Post expert Greg Gifford on how to leverage the different types of posts, optimize your images or video, and generate leads and sales for your business. https://www.theagentsofchange.com/395

All customers want and expect certain things from the businesses they conduct business with, good service, efficiency and friendliness, just for starters. But what else can you, as a product or service provider, do to make sure you stand out from your competition? In other words, what makes you remarkable? We the help of Forrest Dombrow, we dig into what businesses can do to differentiate themselv...

Like an aging car, as it gets older, you start adding things to it to keep it fresh. The same can be said for Google Analytics. Google has rolled out Google Analytics 4 as the future gold standard when it comes to measuring your brand, including clicks, views, etc. On today's episode, our friend Chris Mercer returns to the show to tell us what every marketer needs to know about the new GA4, how it...

We've heard this enough that it's a permanent script running through our heads, "Content is king." But how can we keep things fresh and interesting and engaging to our audience so it's not the same old stale blog posts that we're pumping out week after week? Luckily for us, Shaina Weisinger from Repurpose Home, is here to share her strategies and ideas for repurposing content in a thoughtful, crea...

If your goal is to get more customers – and really, who isn't trying to do that – then you need to be discoverable. Search is digital, even if you run a brick and mortar shop. Your customers are first going to go online to look for you, so the pressure is on you to make sure they can find you. The place to start is with your Google My Business account. Google is the ultimate at search referral, an...

In the world of marketing, we're constantly planning, coordinating, managing, and measuring all of our campaigns, which includes many repetitive tasks performed across multiple channels. Thankfully, there are a plethora of all too eager tools out there designed specifically to help you automate most of these tasks. No doubt we're all using a few here and there to help us get a leg up and increase...

Just what is the secret to creating great content? This is something every marketer wishes they knew the answer to. What it does not mean is to create insane amounts of content and throw it up on every platform possible – quantity does not equal quality in this equation. If you're a technology, digital, and social media expert like today's guest Will Francis, you will start adopting a more practic...

When most people think of search, what immediately comes to mind for most advertisers and marketers is usually Google. But don't dismiss the power of Microsoft's Bing. What many don't realize is that Microsoft actually gets much farther reach than they think, thanks to Microsoft powering a plethora of other search engines as well (AOL, Yahoo, DuckDuckGo, etc). Microsoft ads and strategy expert at...

As marketers, we all wish we had that magic crystal ball that could tell us exactly what out clients want. Well, there is a way we can put ourselves in our customer's shoes by zeroing in on their emotional needs. Because the truth is, most people buy based on emotion over logic.  Today's guest, Wes McDowell, helps small businesses do exactly that by incorporating psychology into their websites. Fi...

In this current world of social platforms like TikTok and Instagram, we've all no doubt seen the influencer marketing boom hit like a ton of bricks. Celebrities, and even once unknowns, are thrust into celebrity courtesy of their ability to influence their large group of followers, are called upon by brands and companies to collaborate to market products and services. But Jason Falls, digital stra...

Every digital marketer could lecture you for days on the importance of SEO and why your business absolutely needs it in order to succeed in the online search game. But what they also should be stressing, is how to prove the ROI of SEO.  Because after all, how can you improve on something - or even know it's working - if you aren't measuring it? SEO consultant, Roger Bryan, helps us understand diff...

How do you know if you have a content gap on your website? How can you find and fix what isn't actually there? In this week's episode, Alex Valencia shares with us how you can do a competitive analysis to uncover what content is missing from your website and keeping you from generating more leads online.

It's no secret that more and more people are using their mobile devices to access the web on a daily basis, outnumbering those using desktops. Google has recognized this, and  in order to ensure the very best user experience, it is taking a "mobile-first" approach to indexing websites. From an SEO perspective, what's the difference in optimizing for desktop versus mobile? What does it take to rank...

It seems like once one platform adds a new feature, the others all rush to create a similar one, making them all that much more similar to each other. But after seeing an article discussing how one company boosted their traffic by over 500% using the new Google Web Story feature, I obviously had to check it out. So we went directly to the source, the author of the blog post – and the creator of th...

When it comes to navigating the world of SEO, it's an everchanging landscape. There are definitely some hard and fast rules that everybody follows, and then you have a few people making their own mark and creatively stepping outside the box.  One of those innovators is Areej Abuali, who we talked to in this episode. She offered some new and exciting insight and ideas into addressing SEO issues for...

When it comes to inspiring others to dig deep to find their passions and turn them into success, John Lee Dumas - the Entrepreneur on Fire - is the luminary that immediately comes to mind. JLD is constantly finding ways to inspire entrepreneurs, and his latest passion is no different. We talk to JLD today about his latest book, and how he's using that to embolden others who might be stuck on their...