The Agents of Change Digital Marketing Podcast

If we've learned nothing in this digital age of social media domination, it's that businesses need to up their game when it comes to customer service because it is more front and center than ever before. And as a brand advocate and customer experience expert, Jay Baer has seen how businesses can turn an unhappy customer into a raving fan for life, if they just follow a few key rules.

How we market and sell to our clients has changed over the years. Gone are the days of sounding like a slick, pushy, and overbearing used car salesman. As Nick Usborne will attest, you need to engage in a conversation with your clients, not just talk at them. Building trust can come through in tone and word choice, so opting to use everyday simple conversational wording over tech jargon will go a...

When you hear the term "ADA compliant", you might immediately think of buildings and how they're supposed to be handicapped accessible for people in wheelchairs. But you need to think broader in this digital age. There's more for consumers than just visiting brick and mortar shops. These days, a great deal of shopping and research is done online. So Craig Kazda would ask you, "Is your website ADA...

One of the best ways to create a rapport with your customers and earn their trust is through storytelling. When you learn to tell stories that customers in all points of your sales funnel can relate to, you've made your product or service that much more valuable to them. The ideal way to create your stories is to have a brand script in place, with carefully chosen words that resonate specifically...

We've all see the ham-fisted approach many people use on LinkedIn, so when I saw Thomas Libby of Diversified Sales Solutions speak on how he uses LinkedIn, I knew I wanted to have him on the show.

Regardless of the excuses you keep coming up with for not including video as part of your marketing plan, if you're serious about growing your business, you can't put it off any longer. According to Lou Bortone, thought leader and video pioneer since the launch of YouTube, video is must-have marketing. You know the saying, "a picture is worth 1,000 words"? Well, video is worth even more. It's crea...

You may have caught our Press Conference on Facebook Live earlier this week, but if you didn't we announced some major changes to our live events for 2020.

Looking for data-driven advice on how you should be using video to engage your audience? Want fresh approaches to standing out on YouTube and getting more views? Want to discover the latest tactics that are working for video marketing?

Taking a human-centric approach to SEO and digital marketing will go a long way to getting you in front of your most ideal audience, versus just pushing out ad impressions to the masses. That's exactly the approach that Jason White and his team at PMG are taking to help some of the biggest brands out there. The key is to use your analytics and data – combined with creativity and technology - to dr...

Your business is more than just a commodity, so price should not necessarily be the differentiating factor between you and your competition. Brand message expert Jeff Shaw shares how to create innovative branding strategies around the specific audience you wish to target and how to speak to them in their own lingo. Integrating your customer's language into your communication will make all the diff...

By now we've all been told time and again about the importance of your email list when it comes to creating your marketing campaigns. But there's a bit more to it than just shooting off a few emails. Aweber's Jill Fanslau has helpful and insightful tips and strategies that you can immediately put into action when it comes to your email marketing plan, with proven success.

It is a proven fact that one of the largest influencing factors for gaining local visibility in Google is by optimizing your Google My Business listing. After all, Google My Business is essentially your nerve center for controlling how the way your business's information is displayed on Google and Google Maps during searches. If getting search engine traffic is important to your business, then Bra...

We're all used to video marketing on platforms like YouTube, Facebook, Instagram, Snapchat, Tik Tok…the list goes on. That's great for one to many communication and marketing.  But how about leveraging the power of video—the visceral eye-to-eye, face-to-face style communication—in our emails? Our outreach emails. Our follow up emails. Our proposal emails.  We speak with Ethan Beute of BombBomb on...

If you find the process of Facebook Ads to be overwhelming, you're certainly not alone. But besides having great content, an audience, and an ad budget, Facebook Ads expert Amanda Robinson  can't stress enough the importance of building a solid foundation for your ads, and of course testing the heck out of them in a way that will definitely tell you which ads are working and which are not. Because...

How do you market to people who don't even realize you, your business, or your industry exist? How do you best use social buttons on your website? And how many branded domains should you be renewing each year? Answers to these questions and more on this week's episode of the Agents of Change podcast!

Looking to rank higher in Local Search? Want to reach page one in the Map Pack (aka the Local Pack?) Should you focus on reviews or on Google Posts?   In this interview, Local Search Marketer John Paglio answers all these questions and more as we look to help you get found for all your local searches.

One of the most important things you can do after a big event, launch, or campaign, is to review it and figure out how you can do it even better the next time.

By now we've all learned that appeasing Google's authoritative and ever changing algorithm will go a long way in helping us rank higher on the search engine. Structured data takes a technology-based approach to SEO, where it helps to better organize the data on your website so that it's more easily processed and analyzed by Google, and they can have a better idea of what your website is all about....

Thanks to Siri, Alexa and Google Home – among other devices – voice search is having a huge impact on content marketing, and will account for nearly half of all searches by 2020. Which makes sense when you think of the consumer convenience it offers with better efficiency and cool tech options.  But as Courtney Cox Wakefield reminds us, optimizing your content for voice search is a totally differe...

One area that nearly all businesses struggle with is how to price their products and services. Add to that the pressure of knowing that how you price is a direct reflection of your brand's position and value in the marketplace. According to Paul Klein, it's not just a matter of charging more or raising your rates, but rather it's recognizing the circumstances around your products and services, and...

Podcasts are gaining in popularity. As a business owner, does that mean you should care? According to Ben Shapiro, "Absolutely!" There's no better way to tell a story and connect with your audience than through the power of a podcast. Even better, there's really no set "rules' when it comes to podcasting, and there's very little needed to get started. Imagine the power of positioning yourself as a...

Facebook groups offer a great way for folks to get together and rally around a product, brand, or service, as well as other related topics. Success starts with the advice of Facebook Group guru Bella Vasta, who stresses the importance of starting with a clearly defined goal for your Group. From there, your longevity and success will hinge on how well you keep it fresh, valuable, informative, - giv...

If you've been looking for another way to reach your clients, have you considered online courses? Once you have determined the major pain points and problems they're having and know definitively how you can help them, creating an online learning course for them is a creative way to reach them and earn revenue at the same time. Janelle Allen is here to offer her step by step guide to help you figur...

We are living in an age of video, and it's only continuing to grow. With mobile devices making it easy and convenient to consume video content, they're aso making it easy to create and distribute it. Smart business owners are looking to experts like Monique Johnson to help them leverage this power to grow their businesses by connecting with their customers, establishing authority, and selling thei...

You've decided to start a podcast - Congratulations!  Maybe you've already figured out your platform and format, contacted possible guests, and perhaps even decided on the first few episodes. But how about your marketing strategy?  According to Laura Pence Atencio, you should be starting this at least 90 days prior to your launch date.  Unlike the field of dreams, if you build it, listeners won't...