Parakeeto, Marcel Petitpas

The Agency Profit Podcast

Business EN ↓ 227 episodes

Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more. If you're tir...

Author

Parakeeto, Marcel Petitpas

Category

Business

Podcast website

parakeeto.com

Latest episode

Jul 1, 2026

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Episodes

Agency Accounting 101 with Chris Hervochon - Episode 27 19.02.2020

About Chris Hervocohon: Chris Hervochon is often referred to as the Michael Jordan of accounting. A graduate from Elon University with a degree in Accounting and minor in Finance. He is a Certified Public Accountant (CPA) in South Carolina and Pennsylvania, and also holds the Certified Valuation Analyst (CVA) certification. A Certified QuickBooks Online ProAdvisor, and have earned the Data Analyti...

Scaling Hawke Media to 20 million + in under 6 years with Erik Huberman- Episode 26 05.02.2020

About Erik:  Erik Huberman is the Founder & CEO of Hawke Media, a full-service Outsourced CMO based in Santa Monica, CA that launched in 2014 and has been valued at $80 million. In just 5 years, Hawke Media has grown from 7 to over 120 employees and has serviced 400+ brands including Raden, BeautyCon, The Ridge Wallet, Buscemi, Red Bull, Evite, Verizon Wireless, HP.  Want to See More of Erik? Foll...

Building a World-Class Culture in Your Agency with Clodagh Higgins - Episode 25 22.01.2020

About This Episode:  In this episode, Clodagh Higgins, a digital agency director, consultant, coach, and the author of A Happy & Healthy Digital Agency joined us to share her knowledge and experience as an ex-Hubspotter who has worked with 500+ agencies around the world. We get into why agencies must build and scale company culture, useful tips and techniques to hiring the right people, and how to...

Scaling Canada’s Fastest-Growing White-label Service Team at Vendasta with Troy Wruck - Episode 24 08.01.2020

About This Episode: In this episode of The Agency Profit Podcast, we invited Troy Wruck, GM of Services at Vendasta to discuss how he runs and scales one of the fastest-growing white-label service teams in Canada. We talk about people, processes, metrics, scaling and everything in between. You won’t want to miss this episode. About Troy Wruck: Troy Wruck is the General Manager of Marketing Service...

How to Maximize your Agency’s Value in an Acquisition with John Garuti 11.12.2019

About John: John Garuti is a partner at digitalacquisitions.co specializing in M&A for digital agencies, ecommerce and other digital businesses. He found M&A after running his family manufacturing business for 15 years and eventually selling it, becoming fascinated with he M&A process. Since then digital acquisitions has helped hundreds of digital businesses reach successful exits and spends most...

How to Eliminate Scope Creep, Improve Profits and Get Paid Faster with Jason Swenk 27.11.2019

About Jason Swenk: After working at Arthur Anderson (a big 5 consulting firm) Jason realized he needed to be his own boss and launched his first digital agency Solar Velocity. He grew it to over 100 employees and worked with big brands like AT&T, Hitachi and Lotus Cars. After 12 years of growth he sold it in 2012. Now he helps agencies replicate his success. He’s the bestselling author of Accelera...

Fireside Chat on Agency Growth, Positioning and New Business with Zach Hyder 13.11.2019

About Zach Hyder: Zach Hyder is an advisor and coach to professional services agencies in advertising, marketing, media, and public relations. He’s the founder of ThinkDendro and the host of The Dendro Cast - The podcast about the disruption of the agency business He spent his career working on agency business development and marketing, skills he now uses to help agency owners and executive teams...

Fireside Chat on The Agency Model, Freelancing and Feeling Less Alone as a Creative with Justin Gignac 23.10.2019

About Justin: Justin Gignac is the co-founder of Working Not Working , a curated, global platform connecting the world’s best creative talent with the most innovative companies. Apple, Google, Droga5, Wieden+Kennedy, Airbnb, Nike, and thousands of other companies are now using Working Not Working to staff their creative teams with freelance and full-time talent. Prior to Working Not Working, Justi...

Creating a Culture of Operational Excellence with Melanie Chandruang 09.10.2019

About Melanie: Melanie is the founder of WeConsult and helps agencies scale their business by focusing on improving their financials, business administration infrastructure, and performance management / culture within the organization. Not only do I help you carve out the initiatives and goals, I’m also available to do the work to execute on those goals and metrics, which is something valuable tha...

The 9 Systems Every Agency Needs to Grow and Scale with Dev Basu 25.09.2019

About Dev: Dev Basu is the founder of one of Canada’s fastest growing agencies - Powered By Search , he’s also the founder of Million Dollar Agency and is a Professor at the Seneca College School of Marketing. After growing powered by search to to multi 7 figure revenue he’s shifted his focus to helping other agencies move to and beyond the 7 figure mark and accelerate their growth. He’s truly one...

How to Leverage Directories to Acquire Clients for Your Agency with Robby Berthume 11.09.2019

About Robby: Robby is a former digital agency owner. He started it at 14 and eventually was named top 20 in their 20s by LA Biz Journal and achieved seven figure revenue. Since 2013, He’s been the CEO of Bull Beard , an agency collective that helps large brands get vouched and vetted talent for their products. They recently launched Agency Match , which connects brands with vetted and vouched-for...

The 3 Most Important Processes for Agency Success with Alyson Caffrey 28.08.2019

About Alyson Caffrey: Alyson is the Founder and Chief Operator of Operations Agency . She founded the agency back in 2015 to help digital agencies and service providers grow their capacity for more clients and experience a less stressful workflow. Her efforts and expertise have helped six figure agencies get to seven figures and above. Alyson has been featured on the Digital Agency Show and One Ho...

How to Win Bigger Deals with Higher Prices, all Without Pitching with Blair Enns 14.08.2019

In this episode we're joined by the brilliant Blair Enns from Win Without Pitching to explore his innovative approach to new business for agencies. He shares some of the fundamentals required to sell based on value to command higher prices and close more deals. We also discuss how the sales process can make or break your delivery process by setting precedents in the client relationship and so much...

How to Find Talent in Unexpected Places with Chris Martinez 31.07.2019

In this episode Chris Martinez from DUDE agency joins us to share how he's found affordable agency talent in an unconventional place. We talk about the keys to successfully building an offshore team, details on DUDE's hiring process and keys to running a whitelabel agency. About Chris Martinez Chris Martinez is the CEO and Co-founder of DUDE which partners with digital agencies to provide them the...

Fireside Chat on Agency Growth & Profitability with Chris Johnson 17.07.2019

In this episode Chris Johnson from Upscale Method joins us for a fireside chat to discuss how to chose between adding services or niching down, how to niche down, developing a sales strategy, optimizing for profitability and more. About Chris Johnson Chris Johnson is a Web Agency Coach in Canada and the founder of Upscale Method . His Agency helped his clients earn $160M+ in revenue over 12 years....

How to Connect People, Process and Systems to Scale Your Agency with Scott Gellatly 26.06.2019

In this episode, Scott Gellatly from Scale My Empire joins us to discuss his experience helping 100's of service businesses, consultancies and agencies systemize their business to increase their profitability and scale faster. Tune is to hear us talk tools, process, org charts and everything in between. About Scott Gellatly Scott Gellatly has helped 100's of mid market businesses in Engineering, M...

How to Create a Culture That Grows Your People and Your Business with Bob Ruffolo 16.05.2019

In this episode, Bob Ruffolo from IMPACT joins us to share the story behind IMPACT - an award winning marketing agency. Among his lessons, he shares the struggle of getting stuck in the 20 ish employee range, and how he finally broke out of that to grow to over 60 employees today. About Bob Ruffolo Bob is the founder and CEO of IMPACT, a company focused on helping people find success with inbound...

Lessons from Growing a 7 Figure Agency with Kim Barrett 03.04.2019

In this episode, Kim Barrett shares some of the most important lessons from his journey growing Your Social Voice. He shares how things got out of hand, and how he scaled back his team, dramatically increased his profitability and systemized his business to take up less of his time. About Kim Kim Barrett is a world renown Social Media Marketer, focussing on Facebook. He Is an International Best Se...

Are you Building to Sell or Building to Own? with Karl Sakas 20.03.2019

In this episode, Karl Sakas walks us through the differences in strategy for agencies who want to sell their business vs those who want to own it and fund their lifestyle. We talk specific metrics to measure & optimize, strategy changes and actionable tips to achieve your goals. About Karl Karl Sakas helps agency owners increase profits and reduce stress, by conquering growing pains. As a mana...

How to Document Your Process so you can Scale Faster with Andrew Dymski 06.03.2019

In this episode, Andrew Dymski walks us through his process for creating beautifully documented processes your entire team can follow. We'll get into the how, who, when, where and why of documenting process, and cover some other great tips for agency scalability along the way. About Andrew Dymski Andrew is a Founder at ZenPilot where he helps marketing agencies buy back time by developing the proc...

The 3 Pillars of a World Class Agency Strategy with Robert Craven 20.02.2019

In this episode, Robert Craven walks us through what he's learned from helping 100's of agencies develop market-proof strategies that lead their companies to success. From the long term vision and plan, to pricing and positioning and even how to plan and communicate to your team, we cover it all. About Robert Robert Craven is the bestselling author of 8 books on how to grow a profitable service bu...

Transitioning from Agency to Saas with Kyle Racki 06.02.2019

In this episode, CEO and founder of Proposify Kyle Racki joins us to share the story of how he transitioned from running an agency to running a fast-growing startup. You'll hear the pitfalls to avoid, some great advice for mitigating risk and a few pro tips on sending better proposals. ** About Kyle Racki** Kyle Racki is the CEO and Founder of Proposify, an angel investor, speaker, host of the LTV...

How to Become a Hands Off CEO and Make More Profit Doing It with Mandi Ellefson 18.12.2018

In this episode, Mandi Ellefson walks us through step by step tactics for agency owners who want to increase their prices and profits, while spending less time running day to day operations and build a business that can scale without them. About Mandi Mandi Ellefson is the founder of The Hands-Off CEO and a Scalable Freedom Strategist. She works with owner managed 7 and 8 figure consultancies, age...

Carl Smiths' Biggest Lessons from a Lifetime of the #AgencyLife 03.12.2018

Carl Smith has done and seen it all. He's worked his way up the ladder at a big agency. He's gone off to start his own agency, growing it to millions in revenue with thought leadership in his niche. Finally, he's taken over an organization that brings together agency owners all over the country. What's the most important thing he's learned through his trials and tribulations? Tune in to find out....

How to Double Your Profits and Half your Workload through Agency Productization with Lee Goff 27.11.2018

Tune in to learn from Lee Goff on how you can start doubling your profits, cutting down your workload and setting your agency up for scale through productization. In this episode, we discuss what productization really means, how to do it, and what mistakes to avoid. About Lee Goff: Since founding GetUWired in 2003 in Lee’s upstairs bedroom, GetUWired has helped thousands of business owners around...

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