The Agency Accelerator

It's that time of the year again, where I stop, take a pause to look back on my year and evaluate what went well, what didn't go so well and what I have learned. So that’s the focus of today’s episode. In this episode of The Agency Accelerator Podcast, I share all the things I did in my business that worked well, the not-so-good stuff and the key learnings. Based on these learnings, what am I goin...

What are the latest trends in creating compelling and engaging content on Linkedin? In this week's episode of The Agency Accelerator Podcast, I’m joined by one of my repeat and popular guests, Tracy Burnett. Tracey is a LinkedIn marketing expert, who helps business owners generate more business using LinkedIn.  In this episode, Tracy shares the latest trends, ideas and tips in creating content str...

As we head to the New Year, I wanted to share a few ideas with you to make sure that you start the new year in your agency or your freelance business on the right foot and with a robust plan. So in today’s episode of The Agency Accelerator Podcast, I dig into what you should be doing with your business's long-term vision and how to break it down from a year to quarter, quarter to monthly, and then...

In this week's episode of The Agency Accelerator Podcast, I am joined by Kevin Urrutia. Kevin started out as a software developer and moved into eCommerce, starting Chester Travels (selling suitcases), growing to $1.5 million in 18 months. He also started a home cleaning business which he grew to $3 million in 18 months. He now runs a digital agency, Voy Media. And if that wasn't enough, he is als...

What is the anatomy of a high-converting email? If you are a regular listener to this podcast, then you know I am a massive fan of using a mailing list as a central part of your business development strategy.  A lot of people buy into the concept of building a list and regularly emailing that list but then they get stuck because they don't know what to send or their open/engagement levels are disa...

How agencies use outbound marketing and business development to accelerate their growth. That’s what we’re talking about in this week’s episode of The Agency Accelerator Podcast.  I'm really excited to have Christian Banach to join me today on this episode because he has a different view from mine about lead generation and business development.  One of the reasons why I love having guests on the p...

Why is it so important to focus on building your email list? In this week’s episode of The Agency Accelerator Podcast, we explore the important topic of list building and strategies to grow your email subscribers.  As you know, when I interview guests, I always ask them if they go back in time and give their younger selves one piece of business advice, what would it be? And if I asked myself that...

In today’s episode of the Agency Accelerator Podcast we are discussing whitelabelling: either white labelling your services or buying in services from another agency.  This is an important topic since many agencies/freelancers want to sell their services on a white-label basis to other agencies or want to partner with other agencies to provide white label services to their own clients. So in this...

Let's face it, we all suffer from imposter syndrome at some point or another. The key message here is that you are not alone, and your best bet to manage your imposter syndrome is to change the relationship you have with your inner critic. Today we're going to talk about imposter syndrome, a psychological pattern in which an individual doubts their skills, talents or accomplishments, and has a per...

How effective and efficient is your business development? Do you have a process in place that generates a consistent flow of ideal clients? If not, then listen to today’s podcast interview with my guest, Katie Street, the Founder and Managing Director of Street Agency.  As you will hear, successful business development starts by getting your agency’s positioning clarified then building robust mark...

How niche is too niche? And, how niche are you?  I know that's a lot of niches in one sentence! But it’s such an important topic that it deserves that many ‘niches’! Any of you who listen to my podcast regularly or read my content will know that I am a massive fan of niching. But it strikes me that a lot of people think they have a clear niche, but when I check them out, they don't. They tell me a...

How can building online communities help your agency’s marketing strategy?  In this episode of The Agency Accelerator Podcast, I am joined by Anthony Burke, the Owner of “Brits in Dubai”, as he shares his journey building and monetising online communities as well as his story of living in Dubai and what inspired him to start  his community. Brits in Dubai is a private Facebook Group that originate...

Let me ask you a question: What is your website for?  Is it just ‘brochureware’ (a place to learn more about your business) or are you aiming for it to be something more, such as a way of generating a consistent pipeline of new leads? The answer is that it should be the latter. So in this episode of The Agency Accelerator Podcast, I share my thoughts around some of the fundamental do’s and don't a...

What happens when you win a big client that makes up a significant proportion of your monthly revenue, and consequently demands a disproportionate amount of your time? Well, excitement can quickly turn to long hours, and that, in turn, can detract your attention away from your other paying clients.  In this episode of The Agency Accelerator Podcast, I share some of my thoughts about the pros and t...

Let's face it, many of us started our own business because we're control freaks - we want to be in control!  We may have worked for a business before where we didn't like the way they ran things or thought we could do it better. And that's often the catalyst to start our own business.  But what happens when control comes at the expense of the flexibility and freedom that we hoped we would get when...

How long does it take for a new lead that comes into your agency to be converted into a client?  This is such an important number to know (yet few do) so in this episode, I'm going to explain why understanding this time to conversion is so important and what you should do once you know this number. I think that you're going to be really surprised at how long the typical sales cycle is so I'm going...

How powerful are customer video testimonials in helping win new clients? In today's episode of The Agency Accelerator Podcast, I'm joined by Adam O'Leary from TrustScout. We talked about both his entrepreneurial journey and also the value of getting video testimonials from existing customers to help you win new customers.  Adam shares some of his experiences and key learnings as he has grown his a...

I was sitting with a client last month and we were discussing business development. They are in the fortunate position to be generating between 20 and 30 new inquiries each month because they've really worked on making their website generate new leads.  However, whilst some of these inquiries looked promising at the start, they seem to follow a similar pattern that results in the client working lo...

Why do so many agency owners struggle to increase their prices?  Every January, I get a letter in the post from my utility companies telling me that their prices are increasing. We are used to receiving this kind of increase.  In fact, we expect it, so we don't question it and we just move on.  What can agencies learn from this? In this latest episode of The Agency Accelerated Podcast, I explore s...

Any of you who listen to my podcast regularly will know that when I have a guest, I ask them what advice they would give their younger selves just starting out in business if they could go back in time.  Now some of you have asked me, “well Rob what would you say to your younger self?” So, the piece of advice I would give my younger self is to start building my email list as soon as I started my b...

Does your agency have a robust SEO and backlink strategy in place?  If not you should, and in this episode of The Agency Accelerator Podcast, I am joined by one of my clients and one of The Self-Running Agency Group members, Richard Kennedy, who explains why SEO and a backlink strategy is a must. Richard runs an e-commerce SEO agency, Arken Marketing. Arken helps SME e-commerce businesses grow and...

Why do so many agency owners aspire to build an agency that is less dependent on them (i.e a self-running agency) but completely fail? They end up building a business that they work for (instead of working for them) with the worst boss in the world! So in this episode of The Agency Accelerator Podcast, I explore how to ensure you build an agency on your own terms: one that you stay in control of a...

Have you ever dreamt about earning passive income, (i.e. earning money that isn't directly connected to selling your time)? Have you ever thought about taking what you deliver for your clients and turning it into an online programme, a course, or a membership site? A number of my clients have so I thought it would be a great topic for a podcast. In this episode of The Agency Accelerator Podcast, I...

One of the things that all agency owners, freelancers, and indeed any kind of business owner is short of is time. But how do we separate being a busy fool from using our time productively? In this episode of The Agency Accelerator Podcast, I want to share with you five (5) ideas and strategies that will help you become more productive. Now, these are ideas that I use in my own business, and I also...

Recruitment is such a hot topic at the moment. I know everyone is finding it tough, so today we’ll be talking about the biggest challenges in recruitment. In this episode of The Agency Accelerator Podcast, we are joined by Ugis Balmaks, who runs his own recruitment company, Recruiter Mill that helps agencies hire great staff. He shares some interesting insights about the current state of the indus...