The Agency Accelerator

Life’s been a bit crazy for me in the last few months. I’ve been juggling so many things that led me to feeling burned out. I realised I need to work smarter and start doing less whilst remaining as effective as I was before.  In this episode of The Agency Accelerator Podcast, I share what I have been doing to simplify my life and get renewed focus for my business.   Time Stamp [01:55] There are s...

In this episode of The Agency Accelerator Podcast, I am excited to be joined by Michelle and Christian Ewen, owners of Write on Time Ltd, a Public Relations (PR) agency. They have a vision of helping business owners to grow and thrive through positive media coverage and industry awards recognition. This episode is all about PR and how it fits in your marketing strategy.  Time Stamp [1:39] Michelle...

Today, I want to talk to you all about partnerships. Partnerships are a really smart way for small businesses to win new businesses. They give you reach far beyond your own audience, and managing one relationship can deliver several clients and new leads into your agency.  So in this episode, I want to share with you the two types of partnerships you should be pursuing and some dos and don’ts in f...

In this episode of The Agency Accelerator Podcast, I am excited to be joined by Marcel Petitpas and we are discussing everything to do with your agency’s profits, pricing and margins. Another action-packed episode so grab a pen and paper and be sure to take notes! Time Stamp [1:02] Let’s start by welcoming Marcel Petitpas, our guest for today’s episode. He is the founder of Parakeeto, which aims t...

In this episode of The Agency Accelerator Podcast, I want to talk about how to avoid feast or famine in your agency. I’ve been through it twice myself and was determined there not be a 3rd time! So I developed a series of strategies that I now share with my coaching clients and am sharing some of them with you today.   So in today’s episode, I share 7 strategies to avoid feast or famine.    Time S...

In this episode of The Agency Accelerator Podcast, I am joined by the founder of RIU Media, Romans Ivanovs.  Romans shares with us how he has been able to build, recruit, and manage his agency by hiring freelancers rather than in-house employees. Here’s a glance at this episode… [03:09]  Building an agency using freelancers Starting as a freelancer, Romans has found that hiring freelancers was the...

In this episode of The Agency Accelerator Podcast, I revisit the topic of pricing. So often agencies focus early sales conversations on time to complete a task or the output of a project (e.g., a website or some copy) rather than the outcome the client is looking for (e.g., improved online presence) This episode was inspired by a recent story a client shared with me so I share that with you in thi...

In this episode of The Agency Accelerator Podcast, I am joined by Piccia Neri, a UX expert focusing on human-centred design. Piccia's goal is to help agencies and developers find success on their website by putting their users at the centre of design. [00:15] Background on Piccia Neri [02:55] Mistakes agencies make in design and concept The first thing to remember is you are not the person you are...

In this episode of The Agency Accelerator Podcast, I dive into everything you need to know when considering developing and launching a new product or service. From knowing your market to research and product validation, I share all the tools needed to launch a successful product. Here’s a glance at this episode… [01:33] Launching a new product or service Before diving into launching a new product/...

In this episode of The Agency Accelerator Podcast, I am joined by the CEO and co-founder of uGurus, Brent Weaver. Brent and I had similar beginnings in the agency world. In this episode, Brent shares his journey and we look at how your agency can adapt and grow in 2021. [03:55]  Adaptability, Specialisation, and Authority In times of global challenge, the only way for agencies to thrive and grow i...

In this episode of The Agency Accelerator Podcast, I share my insights, experiences, and comparison between a reMarkable tablet vs. iPad - specifically what we can learn about their marketing and how it relates to your agency? Here’s a glance at this episode… [01:50] Distractions Like many, I can easily get distracted, so I try to allocate solid chunks of time to focus on specific day-to-day tasks...

In today’s show, I am chatting with Sam Wright, MD & Founder of Blink SEO. It is the first Customer Spotlight, where I talk to one of my clients about some of the challenges they’re facing, the lessons learned & their goals, so that you can learn from their business experience. Sam leads a team of 9 specialists at Blink, an eCommerce SEO digital agency. Here’s a glance at this episode… [01...

In this episode of The Agency Accelerator Podcast, I discuss why, when you're buying a software or a product online, you are offered three price points, with the middle one being highlighted as the most popular one. I unpack that and help you increase your prices to get your clients to pay what you are truly worth.  Here's a glance at this episode. [00:48] Frustrations Many agencies struggle to ge...

Has Covid forced your team to work from home? Struggling to manage a remote workforce? Read on… In today’s episode of The Agency Accelerator Podcast, we are exploring managing a remote workforce and discussing some of the things we need to do to keep our staff motivated and connected. I’m really excited to have Melanie Coeshott join me today to talk about this really important topic, so let’s get...

Ready to hire your first member of staff and expand your agency? Read on… In today’s episode of The Agency Accelerator Podcast, I am talking all about hiring your first member of staff. I have seen the 'good, the bad, and the ugly' of recruiting: how not to do this, make this a very expensive mistake and how to find the perfect fit candidate. So today we will be exploring:  When you should hire yo...

In today’s episode of The Agency Accelerator Podcast, I am chatting with Steve Slotow from Globital Marketing. We are talking about everything to do with resourcing and working with white label partners: how to pick a partner when you should outsource and why you should outsource. This is another actioned-packed episode with lots of practical tips and guidance. Show Notes  01:20 Steve introduces h...

In today's episode of The Agency Accelerator Podcast, I am talking about everything to do with delegation. This is an important topic, whether you have a one-person agency or have a team of 20+, and something so many leaders and managers do poorly - after all, we are rarely trained in the art of delegation! This episode is packed with practical and actionable tips to help you further your agency's...

In today's episode of 'The Agency Accelerator Podcast’, I get together with Miranda Birch, founder of Miranda Birch Media; a company helping business tell stories to better engage with their clients. Today we talk all about the importance of storytelling in your marketing and also the value of great customer testimonials. This episode is packed with actionable items, so I know you're going to find...

In today’s episode of ‘The Agency Accelerator Podcast,’ I am revisiting a topic which I spoke about at the beginning of last year; email marketing. If you want a robust business development strategy that delivers a continuous source of ideal leads, then email marketing should be at the top of your agenda.  Time Stamp  01:22 The importance of email marketing  03:02 The importance of building your s...

In today's episode of the Agency Accelerator Podcast, I’m really excited to have this week's guest, Lucy Snell with me. We’re talking everything to do with business development and some of the dos and don'ts of things you should and shouldn't be doing in your agency in 2021. Time Stamp  01:05 Lucy introduces herself and her background  05:22 Why business development is a longterm game  09:42 Trend...

My business development strategy using LinkedIn In today’s episode I am talking all about LinkedIn and specifically exactly what my LinkedIn strategy is and why I think if you are in a B2B space, it is the most important social media platform you can use. Time Stamp 01:16 The dos and don’ts of using LinkedIn for business development and outreach 01:29 Treating LinkedIn as a sales funnel 03:16 Find...

​In today’s episode of the agency accelerator podcast I’m extremely excited to have John Ashton with me. John is the founder of copywriting agency, ‘Write Arm’, he has written a book, ‘The Kitchen Table Method’, and is also the mastermind behind the ‘Kitchen Table Community’ concept. Time Stamp 01:05 John gives his thoughts on many people starting their freelance journey in 2020  07:24 John explai...

Good riddance to 2020, I am looking forward to a happier and more balanced 2021. Let’s not take for granted all the freedoms that we had pre-2020, once we start getting them back this year – fingers crossed! In today’s episode, I talk about having a plan for the year, as well as putting a robust business development strategy in place so you can get a consistent pipeline of leads, prospects and new...

We made it to Episode 50! In this episode of ‘The Agency Accelerator’ podcast, I am joined by the extremely talented and savvy Lee Jackson. Lee is our first-ever repeat guest, and today he will be sharing with us his insights into what he sees coming down the road in 2021.  The last time we spoke, Lee joined us in Episode 10 of the podcast, where we were talking about growth and transformation. If...

In today’s episode, I share with you the lessons that I learned and the key changes I made to my business in 2020. Hopefully, you can take some things away and apply them to your agency as well. In  Episode 39  I spoke with Jim James about virtualising your agency. Before that interview, I held the strong opinion that you cannot build your agency using freelancers or virtual staff because it’s lik...