The Agency Accelerator

I've recently had several clients discuss with me about taking what they teach and creating some kind of online mentorship or online programme. So, I thought in today's episode, we do something a little bit different, and that is for me to the ups and downs of my own adventures in the online world and share with you the many mistakes I’ve made and the lessons I have learned. Time Stamp [02:00] 201...

In this week's episode of the podcast, I'm joined by John Higginson from Higginson Strategy. We're discussing niching - but not just niching - laser focusing your niche and John will share how his agency has niched that has made it so much easier for them to win ideal clients. We also discuss a unique marketing strategy that they're using that is resulting in them winning more business and why Joh...

Today we are discussing strategies on how to get yourself off the client service hamster wheel of doom . I love using this term because it perfectly encapsulates the scenario where you’re so busy servicing clients that you’ve got no time to breathe let alone focus on the future of your agency! When we are permanently stuck in 'client service mode' we can’t see the wood for the trees, so it’s an im...

I’m always telling my clients that a smart way to grow your business is by working with partners.  After all, it means you manage a few relationships that get you, multiple clients, by getting in front of their (often bigger) audience. I am excited to get some new perspectives on this topic by being joined by Dustin Riechmann, a business coach who helps ambitious entrepreneurs get unstuck & ra...

Entrepreneurs are, by definition, ideas people and typically not very good at the detail & not very good completer/finishers. This puts them in the precarious position of getting bored if they don't get immediate results, and this can easily lead them to chase the next shiny new object!  In today’s podcast, I dig into this issue and share 7 strategies to get focused and avoid being distracted...

When you started your agency, you probably had some end goals in mind.  A lot of people dream about selling their agency, but the reality is that it's very difficult to sell a service-based business (and make a decent amount of money). So perhaps a better option is to focus on building an agency that is less dependent on you. i.e. a Self-Running Agency.  Now, you know I'm a big fan of this approac...

Everyone talks about the concepts of value-pricing and value-selling and it sounds really good in theory. But in reality, a lot of agencies don't know how to apply it or are too scared to start taking a value pricing approach. So they go back to their tried and tested ways of pricing on fixed project fees or selling on time. So in today’s podcast, I want to give you five tips and strategies that y...

One of the most frequent conversations I’m having in my agency group and my private clients is around talent or the lack of it right now, and therefore the need to find more creative ways to find good people. And of course one of those ways is finding great freelancers. So that’s the topic for today’s podcast and I’m really excited to be joined by Shahar Erez who is Co-founder & CEO of Stoke,...

Procrastination and perfectionism are two negative traits of agency leaders that stop us from getting things done - we often tell ourselves stories that something isn’t good enough or we’re not sure about it or we need to know more before we can create some content or launch a new product or service, and that keeps us stuck.  So in today’s podcast I want to talk about one of my favourite expressio...

We are talking all about storytelling in today’s podcast and I am excited to be joined by Parul Banka from Caramel Coaching, who shares her personal story as a great example of the power of storytelling. Why is using storytelling in your marketing so much more engaging and how is it going to make your messaging 22 times more powerful? Find out in today’s episode. Time Stamp [01:55] Parul’s powerfu...

A simple way to ensure your marketing hits home and resonates with your target audience is to use your customer’s language in all outbound comms.  Sounds simple right? It is but it isn’t and so many get this wrong because they focus too much on their product or service. They do this because they don’t understand their client's pain points enough, so this is what we are digging into this week and I...

In the 3rd and final part of my mini-series on podcasting, we explore how to start a podcast and why you should consider starting your own. I’m joined by Harry Morton, CEO & Founder of podcast production company, Lower Street. This episode is full of insightful advice including the systems and tech needed, how to record a podcast, how to stand out from the crowd, the ideal length, how to marke...

Why are agencies so bad at applying the smart advice they give their clients, to their own businesses?  I’m on a mission this year to apply everything I teach my clients to my own business and this inspired me to record this episode.  Time Stamp [1:41] It’s hard to remove yourself from the business and stand in the client’s shoes and be your best client [1:50] Are you stuck on ‘the client service...

In part 2 (of 3) of this special series on podcasting we are discussing why guesting on other people’s podcasts is such a smart marketing strategy. Alex Sanfilippo joins me to explore how to identify and approach podcasts that you would love to guest on, as well as some Do’s and Don’ts. I learned a lot during this interview so I know you will too! Time Stamp [01:30] Introduction to Alex Sanfilippo...

Back in 2019, I decided to start my own podcast. I have quite a lot to say about the agency world so thought it would be a great platform for me! 3 years later and over 100 episodes in, I thought I would share with you what I have learned and why podcasting might be a great marketing strategy for your agency. This is episode 1 in a special 3-part series on podcasting. Time Stamp [01:40] The averag...

What’s it like to scale an agency? And what challenges do you need to overcome? That’s the topic of today’s podcast and I am joined by someone who is extremely qualified to answer these questions!   Erik Huberman, CEO of Hawke Media and author of the brand new book, The Hawke Method. Erik went from making only $350 his first year in business to growing and selling two successful companies. Today H...

I’ve just come back from spending a month in South Africa. It’s something I’ve done several times before and I’m fortunate to be able to work from anywhere so this suits me really well and it allows me to escape some of the British winter! On this trip, I was reminded of how aware one is when you are on vacation because you’re in new surroundings and experiencing new things. I realise when we are...

In a recent Self-Running Agency Group Call, I was asked how much time the owner should be investing in working on the future of their agency. I said approx 30% of the time.  Many agency owners wish they could grow their businesses but are stuck on the “client service hamster wheel of doom” servicing clients and have no time to focus on the future of their agency.  In today’s episode, I outline how...

I want to start today's episode of the podcast with a bit of a rant: Why is it that many businesses think that they can do a little ad-hoc marketing and then get frustrated when they don't get enough leads or convert those leads into customers? So, in today's episode, I want to talk all about understanding and plotting your buyer’s journey and consequently being able to connect your sales & ma...

In this episode of the podcast we are exploring the differences between rural and city-based agencies as well as regional differences generally across the UK. We dig into the WOW Company’s new regional Bench Press Reports with Rory Spence. Time Stamp [01:06] The advantages and disadvantages of city v rural agency and differences regionally [02:01] The value of 3rd party market research data (i.e....

In 2021 I moved to work a 4-day working week. Too many entrepreneurs go the other way and work a lot longer than the average 40-hour workweek, so in this episode, I want to share with you WHY I chose to move to 4-days a week and HOW I am managing to make it happen. Time Stamp [01:26] Why do so many entrepreneurs work such long working hours? But remember, we make the rules! [02:47] WHY did I decid...

In this week's episode of The Agency Accelerator Podcast, I am joined by Rory Spence from The Wow Company. If you are in the agency world, there’s no doubt you have heard of The Wow Company and particularly the BenchPress market research reports they produce. Rory started out his career in the company as an accountant, and progressed to a client manager, and currently works as an account manager....

We are all time poor and need to use our time as wisely as possible. So in today’s episode of The Agency Accelerator Podcast, I’m going to share with you my favourite productivity tools, techniques and hacks to be more efficient with your time and focus on what really matters to ‘move the needle’ for your agency. These reminders are timely for me at the start of the year so I know you will find th...

Welcome to the 100th episode of The Agency Accelerator Podcast! This is a huge milestone & I am super excited we got this far. And we have only just begun! When I started this channel 2 years ago, I promised myself that I would commit week in & week out to record episodes, and it’s amazing how far we got. For this episode, I wanted to come up with something special. During this journey ove...

Happy New Year! It’s that time of the year when I record one of the more popular episodes of The Agency Accelerator Podcast, So in this week’s episode, I'm sharing with you the top 15 tools that have helped me run my business more efficiently, get more organised, and provide a professional image to the world. I share with you which platforms I use to host webinars, manage my marketing campaigns, m...