The After Brief: A Lucky Girl Social Podcast

Nobody is lying in bed at night wishing their marketer would post more stories. They're thinking about revenue, and if you can't connect your work to theirs, you'll always be "the marketing girl" instead of the growth partner they can't afford to lose. In this episode of The After Brief , Lucy sits down with Nikki King, Director of Growth & Ops at Lucky Girl Socia...

Not every client is a good client, and most agency owners don't figure that out until they're three months deep in scope creep and self-doubt.  This week, on The After Brief , Client Success Specialists Presli Jenkins and Kaitlyn Ash take over the mic (Lucy's sitting this one out) to break down exactly how to spot a red flag client on the discovery call, before they sign, before the...

What happens when your “worst day ever” becomes the catalyst for everything you were meant to build? In this episode of The After Brief , Lucy sits down with Anastasia Rogers, CEO + Founder of Wander Socials, for the raw, unfiltered story of building a social media agency from the ground up. After being laid off from corporate marketing, Anastasia found herself moving back home, working restaurant...

If your clients are dictating your stress levels, your calendar, and your emotions, that's not a client problem. That's a leadership problem. In this episode, Lucy sits down with Presli Jenkins, Client Success Specialist at Lucky Girl Social , for a conversation four and a half years in the making. Presli has coached hundreds of agency owners through exactly this pattern: the people-plea...

You said you started your business for freedom. So why are you avoiding the one thing that creates it? In this episode of The After Brief , Lucy sits down with Kaitlyn Ash, Client Success Coach at Lucky Girl Social, to talk about why budget avoidance isn't just a money problem, it's a decision-making problem. When you don't know your numbers, every choice you make in your business i...

Reyleigh McKay soft launched her agency in July from her living room playroom in Maine with no marketing degree, no corporate background, and a newborn climbing her leg during coaching calls.  By month one she'd hit her 6-month goal of $5K. By month three she was at $8K months with a base package between $1,800 and $2,400 (up from her previous $500 base package). In this episode, Reyleigh and...

There's a specific window in agency growth — somewhere between $10K and $30K months — where the business starts to break under its own weight.  Not because you're doing something wrong. Because the infrastructure that got you here wasn't built for where you're going. LGS coach Kaitlyn Ash has worked with hundreds of agency owners scaling past this level, and she sees the same t...

Taylor Wilson, CEO and founder of Moonwater Media, was making six figures at a Fortune 500 beauty brand — company car, company credit card, dream job on paper. Her life looked perfect on the outside. Her gut was telling her something different. So she took six weeks of medical leave with no plan, stumbled into a volleyball coaching gig, and somehow turned it into a $28K/month video marketing agenc...

Most agency owners are building strategy with half the information. This episode fixes that. In this episode of The After Brief, Lucy sits down with Presli Jenkins, who has coached hundreds of Lucky Girl Social clients over the past four years, to talk about the one habit that separates agencies who get results from the ones who get blamed for not delivering them: asking questions. Clients don&apo...

Eight clients. 10K months. Completely burned out. In this episode of The After Brief , Lucy sits down with Taylor Kelley, CEO & Founder of The Social Magnate, to talk about what it actually takes to go from a full roster of low-ticket clients to fewer, higher-paying ones who actually value your work. Taylor came into Lucky Girl Social with retainers ranging from $500 to $1,500. She's now...

Freelancers, agency owners, and service providers.. if you’ve ever felt stuck between $10K and $30K months, this episode is for you. In this episode of The After Brief, Lucy sits down with Lucky Girl Social’s Client Success Coach, Kaitlyn Ash, to break down what actually keeps talented women trapped in the “messy middle” of business growth. We’re unpacking the real reasons so many entrepreneurs pl...

AI isn’t coming for your business, but agency owners who ignore it? They’re already falling behind. In this episode of The After Brief , Lucy is pulling back the curtain on exactly how she’s using AI inside Lucky Girl Social. From building custom AI agents and automations to streamlining operations, increasing client results, and cutting down hours of manual work. Because here’s the reality: You c...

Burnout isn’t coming from content creation, it’s coming from everything behind it. In this episode of The After Brief, Lucy sits down with Natalie Barbu, founder of Rella and a Forbes 30 Under 30 honoree, to break down what’s actually happening inside modern social media teams and why so many social media managers are feeling overwhelmed. From messy approval processes to disorganized workflows, Na...

If your revenue feels inconsistent, growth feels harder than it should, or you’re unsure what’s actually holding your business back, this episode is your diagnostic tool. After working with thousands of freelancers and agency owners scaling to multi-six and seven figures, Lucy breaks down the MAGNET Framework: a simple but powerful system designed to help you identify bottlenecks, eliminate guessw...

In this episode of The After Brief, Lucy is pulling back the curtain on one of the most misunderstood truths in business growth. Your next level does not require another strategy, certification, or skill stack. It requires a new identity. After working with thousands of female freelancers and agency owners, one thing has become crystal clear. The women scaling to $30K-$50K months and beyond are no...

Entrepreneurship isn’t just a business game. It’s the biggest personal development experience you’ll ever have. In this episode of The After Brief, Lucy sits down with her right hand, Nikki King , for a raw, honest conversation about mindset, routines, grief, growth, and what it actually takes to operate at your highest level as a founder. This isn’t about competing with anyone else. It’s about ge...

Everyone tells you to raise your prices, but no one tells you how to actually hold higher rates without fear, guilt, or self-sabotage. In this episode of The After Brief, we break down what it really means to price your services like a CEO, not a service provider stuck undercharging and overdelivering. You’ll learn why undercharging isn’t a confidence issue, but a nervous system one, how fear of b...

Connection is not a nice to have. It’s the heartbeat of a thriving business, and a thriving life. In today’s episode of The After Brief, Lucy sits down with Nikki King, Director of Operations & Growth Strategy at Lucky Girl Social, to talk about something entrepreneurs chronically overlook but absolutely cannot grow without: real human connection. In this deeply personal and powerful conversat...

In this episode of The After Brief, Lucy breaks down the real reason hardworking, creative social media managers and agency owners still get replaced by a client’s niece or front desk girl.  Spoiler: it is not your talent. It is your data. She explains why relying on vibes and vanity metrics keeps you underpaid and replaceable, and shows you how to become a true strategic partner by making data dr...

In this episode of The After Brief, Lucy sits down with Vogue-recognized wedding photographer Twah Dougherty to break down how she built a truly high-end brand that serves the 1% of the 1%. Twah shares how she went from fashion designer and picky bride-to-be, to photographing her very first wedding at the Boston Public Library: a wedding that landed on the cover of The Boston Globe. She talks thro...

Launching a podcast wasn’t about chasing downloads or adding one more thing to our to-do list. It was a strategic funnel decision. In this episode of The After Brief, Lucy sits down with Nikki King, Director of Growth and Ops for Lucky Girl Social, to break down exactly how podcasting fits into their marketing ecosystem, and why it’s become one of the strongest consideration-phase tools in the ent...

The person with the most confidence and the strongest presence usually gets the part, even if they’re not the most talented. In this episode, Lucy sits down with Jess, creative director behind Lucky Girl Social and founder of Disregard Studio , to talk about what it really means to look the part before you land it. They break down the direct link between how you look and how you show up, the first...

You started your business for freedom, then lost it trying to control everything.  In this episode of The After Brief, Lucy and Nikki get real about the identity shift from do-it-all freelancer to true CEO. We talk ego, trust, and the messy middle of hiring. Lucy shares the sabotage story that forced a rebuild, the culture standards that now attract A-players, and the seven-step process that helps...

What if the thing holding your business back isn’t strategy at all, but your reflex to make everyone else happy first? Today Lucy sits down with Marci Baron , mindset coach inside Charm Collective, to unpack people pleasing and why it quietly drains profit, time, and self-respect. We dig into the “clean exchange” rule, how to renegotiate scope without burning bridges, and a simple boundary script...

You don’t need more leads. You need a process. In this episode, Lucy sits down with Emma Allison from Centred Sales, our sales coach inside of Charm Collective and the woman who built and manages the Lucky Girl Social sales team. Together they map the full buyer journey from first DM to signed client. You’ll learn how to: Build rapport without friend-zoning yourself Pre-qualify for timing and budg...