The After Brief: A Lucky Girl Social Podcast

New York agency owner Nicole Falcone went from “who am I to do this?” to running a referral-driven roster in under a year. How? She stopped waiting for leads, personalized every outreach, and asked for the meeting. In this episode, we unpack fear of rejection, prayer and mindset, what to say in that first DM, and how to follow up without feeling icky. Nicole shares the exact moves that landed her...

Your market is changing. Are you? Today's episode is for social media managers, agency owners, and service pros stepping into a higher caliber market who want their brand to keep up with their results. In today’s After Brief, Lucy sits down with Jess of Disregard Studio, our creative director and the brain behind the Lucky Girl look you love, to unpack how we grew fast… and rebranded slow. We...

In this episode of The After Brief , we sit down with mindset and energy expert Marci Baron to dive into the real reason your business strategies might not be working. Spoiler: it's not your funnel. It's your nervous system , your belief system , and the subconscious stories you're still telling yourself. We unpack: What “top-down vs. bottom-up” regulation really means Why affirmati...

If you've ever felt like you're “bad at sales,” think again. In this episode of The Lucky Girl Social Podcast , Lucy sits down with our sales queen, Emma Allison — sales coach inside Charm Collective and resident expert on turning casual convos into closed deals — to break down what’s actually holding freelancers, SMMs, and agency owners back from consistent, high-ticket clients. We’re t...

What happens when you get in trouble for a sign that says Do Epic Sh t*? For Gina, it led to quitting her job, cashing her last paycheck, and building a wildly profitable social media agency that now serves major national brands. In this episode, we go off the record and deep into the real story behind her rise: how she went from kindergarten teacher to CEO, scaled to $25K+ months, built a team, l...

If your personal brand is giving “situationship energy”… it’s time for an upgrade. In this episode of The After Brief , Lucy and Nikki (our Director of Growth + Ops) break down the exact elements of a personal brand that get you PAID. Think of it like your dating profile: the photos you choose, the words you use, the vibe you give... it all decides who swipes right. We’ll cover: -Why your personal...

What happens when you mix CEO energy, a mama-of-4 mindset, and a master storyteller's voice? You get Cris Gordon, founder of CB Communications, investor in female-led brands, and today’s guest on The Lucky Girl Social Podcast. In this episode, we unpack what it really looks like to build a business with intention, hire and fire with confidence, and create a life where both babies and big busi...

When clients leave an agency, it’s rarely because of price or performance -- it’s because of the relationship. In this episode, Lucy sits down with Lucky Girl Social’s Director of Ops & Growth, Nikki King, to unpack the real backbone of agency success: client experience. You’ll learn why 75% of your energy should go into communication and building trust, how to position yourself as a true part...

In this inspiring episode of the Lucky Girl Social Podcast, Lucy sits down with Maddy—a former college student who turned her passion for sustainability and storytelling into a thriving, mission-driven marketing agency. Tune in as Maddy shares how she went from making $3.5K/month with one client to consistent $17K months with a small, high-paying client roster—all within two years of graduating. Y...

What happens when a Kansas girl working 80+ hour weeks in corporate America decides she’s done building someone else’s dream—and starts building her own? In this episode, Lucy sits down with Brit, a now 6-figure email agency owner living in Istanbul, Turkey, to unpack her incredible journey from burned out and overworked to fully booked, working with dream clients, and waking up to DMs that say “I...

This one’s for the women scaling—but still feeling stuck. If you're making $5K+ months but your business still feels like a glorified to-do list, this episode is your wake-up call. Inside this unfiltered Q&A-style breakdown, Lucy dives into exactly who The Revenue Room is for, what actually happens behind those Brooklyn doors, and how this 3-day no-fluff, full-transformation experience is...

How do you go from hosting wine tastings in your backyard to running a thriving social media agency with a team of five? In this episode, we sit down with Mary Gunther, a powerhouse entrepreneur who built her brand organically, took the leap into business ownership, and never looked back. Mary shares how she turned a side hustle into a full-scale agency, why community and mentorship transformed he...

Fear of showing up online is costing you thousands—if not hundreds of thousands—of dollars every year . If you're a freelancer, agency owner, or entrepreneur struggling to put yourself out there, this episode is your wake-up call. We're sitting down with Presli, our client success specialist (and former actress), to unpack why so many entrepreneurs feel paralyzed by the fear of judgment,...

What happens when you take a creative passion and turn it into a thriving marketing business? Shelby’s story is proof that it’s possible—but not without some hard lessons along the way. In this episode, we’re diving deep into:  🔥 The BIGGEST mistake she made in the early days of her business  🔥 How she went from making $2.5K a month to $8K+ while working less  🔥 The mindset shift that helped he...

In this episode of Lucky Girl Social , we sit down with Kaitlyn , a Client Success Specialist, to uncover the biggest mistakes social media managers and freelancers make when trying to attract premium clients. Are you unknowingly repelling your dream clients with your content? We break down:  ✅ Why acting like an influencer might be hurting your business  ✅ The difference between empowered and d...

Welcome to the Lucky Girl Social podcast, where we dive deep into how we help ambitious freelancers and agency owners scale their businesses to new heights without sacrificing health or family life. In this episode, we reveal the heart of Lucky Girl Social and its flagship program, The Charm Collective. Learn how we create custom roadmaps for success, the importance of financial freedom, and the p...

Ever wondered what it takes to turn a sudden corporate layoff into a six-figure business? In this episode, I sit down with Anastasia , a marketing expert who took a leap of faith after losing her 9-5 and built a thriving agency from the ground up. We dive into: 🚀 The mindset shifts that helped her push through self-doubt 💡 The power of organic marketing before launching paid ads 📈 How she scale...

In this episode of Lucky Girl Social , we’re diving deep into how self-doubt and imposter syndrome are costing you thousands each month in your marketing business. Host Lucy Vincent shares her proven strategies to overcome these mindset barriers, raise your rates confidently, and attract the clients you deserve. Discover how to step out of fear, reclaim your worth, and build a profitable business...

In this episode of Lucky Girl Social, Lucy Vincent dives into one of the most overlooked threats to your business: toxic clients. Discover why bad-fit clients don’t just hurt your revenue—they drain your energy, destroy your confidence, and jeopardize your relationships with dream clients. Lucy shares her proven strategies to: Spot red flags before signing a contract. Set and communicate clear bou...

In this inspiring episode of Lucky Girl Social, Lucy Vincent sits down with Christine, a former mechanical engineer turned social media agency owner, to share her incredible journey from burnout to consistent 10K months. Christine reveals the mindset shifts, strategies, and lessons learned that helped her go from struggling with self-doubt to becoming a confident business owner with a thriving cli...

In this episode of Lucky Girl Social, Lucy Vincent breaks down the secrets to crafting and selling $3,000 social media packages that not only attract high-ticket clients but also set your business up for sustainable growth.  Learn why most freelancers underprice their services, how to shift from selling features to selling transformations, and what it takes to position yourself as an authority in...

On this episode of The Lucky Girl Podcast , we’re chatting with the incredible Chelsea Roberson—a mom, wife, and former oncology nurse who turned her side hustle into a thriving 6-figure business. Chelsea opens up about her inspiring journey from juggling long shifts as a nurse to scaling her business while raising three young children. Learn how she overcame imposter syndrome, leaned into mentors...

Ready to make 2025 your best year yet? In this episode, Lucy Vincent, founder of Lucky Girl Social, dives into how to set audacious goals, push past fear, and take massive imperfect action to create a life and business you’re obsessed with. From creating a crystal-clear vision to building momentum, Lucy shares actionable tips, personal stories, and a whole lot of inspiration to help you make your...

In this heartfelt episode of Make Lemonade, client success coach Kaitlyn shares her inspiring journey of balancing motherhood, entrepreneurship, and major life transitions. Dive into her lessons on overcoming self-doubt, finding alignment, and embracing vulnerability to achieve personal and professional growth.

In this episode of The Lucky Girl Podcast, join Lucy as she interviews Natalie, founder of 52 Card Social, a social media agency specializing in wellness businesses. Natalie shares her transformative journey from working as a virtual assistant for seven years to launching her own successful agency. Listen in as they discuss the struggles of scaling, the importance of mentorship, finding a niche, a...