The Affiliate Marketing Podcast

Fresh off the closure of our AMPLIFY Summit, Lee-Ann is joined by a few big-name peers in the affiliate marketing industry to discuss the biggest trends predicted for 2023. In the opening discussion of the Amplify Summit, Lee-Ann was joined by Finder Head of Performance, Stephen Davis, Shopify Product Leader, Mike Schmidt, and Perform[cb] CEO, Erin Cigich, to discuss trends that social media and a...

Lee-Ann is once again joined by co-founder and advisor of Impact.com, and long-time lover of the Affiliate Marketing podcast, Lisa Riolo. Lisa has over 25 years experience of leadership and executive experience within organizations of all sizes (from start-ups to national corporations) and business models. Managed teams across all functional areas and through fast-paced growth. She and Lee-Ann hav...

Lee-Ann is once again joined on the podcast by an affiliate marketing peer ready to share their insights. This week, PerformanceMarketingJOBS founder, Mike Carney is discussing with Lee-Ann what makes an ideal affiliate marketing manager. They are going over hard versus soft skills, what makes the ideal candidate on paper and if there is even a demand for affiliates. Spoiler: there is! Click the l...

We are back with another Affiliate Marketing podcast. This week, Lee-Ann is joined by Cashblack co-founder and CEO, Matthew Addai. Cashblack is a toolbar feature that aims to connect Black-owned business with online customers. It’s a great tool for lots of eCommerce start-ups out there. Listen to find out more about: Connecting Black-owned, LGBT-owned, sustainable businesses, etc. with customers....

And we’re back with another Affiliate Marketing podcast. This week, Lee-Ann is talking all things tech and their effects on the affiliate marketing industry with her guest, Tricia Meyer. This Executive Director of Performance Marketing Association, its friends call it PMA, is offering her insights in online tools like toolbars and extension, the rise of Slack, and the controversial introduction of...

We’re back with another Affiliate Marketing Podcast, with a twist. Impact.com Co-Founder and Advisor, Lisa Riolo is the first guest of the year, but she’s turning the mic to our very own Lee-Ann Johnstone. Lee-Ann will have the chance to give her thoughts on all things affiliate marketing, including networking in the affiliate marketing industry, the importance of party data and details on the upc...

Well, we’re back! Happy New Year everyone! In the first episode of 2023, the Affiliate Marketing podcast is back. This week Lee-Ann is reminiscing over the lessons learned from 2022 and what to take into 2023.  Join us in the first of many podcasts as we go into 2023 and look back over the most valuable insights learned in the industry. Hopefully, they can lead the way into the future. We’re looki...

Elevate Summit Vol 2: The CMO’s Playbook Continuing our Christmas hits in affiliate marketing, we’re looking at another great take from our Elevate Summit: how performance marketing is being adopted into brand management structures. Featuring insights from panel members, Helen Southgate from Acceleration Partners, Stephanie Harris from PartnerCentric, Seb Bardin from Unilever, and Matt Frary from...

We’re back and raring to go! In our first podcast of the season, Lee-Ann is discussing B2B affiliate programs and how they differ from brand to brand marketing. She will be joined by, not one guest, but many industry peers that all weigh in with their insights on the matter as we launch volume 1 of a set of panels from our Elevate Summit.  Joining Lee-Ann this week is Nikita Zhitkevich, Director o...

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Lee-Ann is back with another podcast. This time, featuring two lovely ladies from LinkUnite, an exclusive invite-only women’s retreat and digital marketing forum that sounds like the perfect combination of a girls’ night of breaking the glass ceiling.  “Dedicated to lifting up female founders in the digital industry.” Founder and CEO, Amanda Farris and President and COO Sara Malo will be joining L...

For our final podcast of the season, Lee-Ann is joined by Jared Fuller and Isaac Morehouse: co-founders of PartnerHacker. PartnerHacker aims to create a movement that drives partnerships first - helping brands connect and speak directly to their target audiences. You can find out more about the Partner Hacking principles by tuning into the PLX Summit 2022 which took place on the 7 November - Over...

In another informative Affiliate Insider podcast, Lee-Ann is joined by Phil Pearson, Chief Operations Officer of the iGaming Group, who has a lot to say about the iGaming industry: his past, his present place in it, and his suspicions for the future.  The iGaming Group offers innovative solutions to burgeoning iGaming businesses, in order to help businesses stand out in the saturated iGaming marke...

This week’s podcast covers all things branding with the branding genius, Jason Byer. Jason is the marketing and partnerships manager for Crowdspring. Crowdspring handles all things branding, from logos and company names to website design and is the best place for businesses to make their mark. Listen to find out more about: The 33 categories of branding When SMBs should bring in an expert Using br...

Another week means another fantastic episode of the affiliate marketing podcast! This week Lee-Ann was ecstatic to be joined by Riaan de Jager who is the owner of Deep Competitive Intelligence (DEEP CI).  Riaan is behind the tech that allows you to find the most valuable affiliate sites, and the top performing pages within those sites.   As well as owning Deep Competitive Intelligence, Riaan is a...

Another week means another fantastic episode of the affiliate marketing podcast! This week Lee-Ann was ecstatic to be joined by Andrew Fiebert is the owner & CEO of Lasso.  Andrew is the spearhead behind this affiliate marketing tool that can manage links, create product displays to boost your affiliate income.   Andrew started out as a data engineer for investment banks in New York, and had s...

Welcome back to all of you amazing listeners. The affiliate marketing podcast is truly becoming bigger and better as each week passes. On the show this week we have Co-Founder of Authority Hacker, Mark Webster. Authority Hacker offers an insightful blog, a bi-weekly podcast of how to do better website marketing and offers in depth training courses on mastering SEO. Mark will be deep diving the aff...

Thursdays mean one thing, a new episode of the affiliate marketing podcast! On this week’s episode we are discussing ScoreCard marketing in the affiliate world. Who better to discuss this than Daniel Priestley, Entrepreneur Of The Year ’22 and 4x Best Selling Author, is on a mission to develop entrepreneurs who stand out, scale-up and make a positive impact in the world. As a leading authority in...

Welcome back to all of your wonderful listeners and on this week’s episode of the Affiliate Marketing Podcast we have, yet again, another amazing guest on the show. Say hi to Paddy Mcgill. Paddy is a SaaS Affiliate and Partnership marketing specialist with over a decade of experience. Paddy was responsible for growing Thinkific's Affiliate Program 11x and has consulted for 20 other brands in...

As we kicked off season 9 of the Affiliate Marketing Podcast with an amazing guest, we knew we had to keep up the standards. This is why we have brought in Paul Kasamias, Managing Partner, Performics@Starcom . Paul has 18 years agency side experience of working within digital and performance marketing, including all direct-to-consumer channels across Paid Media and Performance Content. Paul leads...

Welcome back to the Affiliate Marketing Podcast!  This week, your host Lee-Ann Johnstone will be delving into the world behind the partnership ecosystem.  She is joined by Nikita Zhitkevich who is the Director of Channel Partnerships at Partner Stacks.   They get down to the nitty gritty and discuss: What the current partner ecosystem looks like and how it has evolved How to build on your relation...

And just like that, season 8 of The Affiliate Marketing Podcast is over. What a season it has been as we have focussed on tactical insights to affiliate program management. We can’t thank you all enough for making this series so special, and we hope you enjoyed listening to the podcast as much as we enjoyed creating them. After reviewing each episode, we have collated the highlights of the season...

The second to last episode, of season 8, of the affiliate marketing podcast is here. On this week's episode, we thought we would share with you some of the exciting things that are happening in our business at the moment. Firstly, we would like to thank all of you amazing listeners, this show wouldn’t be where it is currently at without the help of all of you. We do this podcast to help the a...

Hello to all of you amazing listeners! We’re back with another amazing episode of the affiliate marketing podcast. On this week’s episode, we have a guest that has a wealth of knowledge and is someone that you should really listen to if you plan on starting your own business. Say hi to Thomas Vosper: Thomas is the co-founder and CEO of aisle 3. With 15+ years in eCommerce, including early Amazon U...

The affiliate marketing podcast is back with another amazingly insightful episode! On this week’s episode, we are delighted to be joined by Niels de Groot, Head of Global Partnerships at Awin Access.  Niels has more than 10 years of experience in the affiliate partner industry and has been at Awin for more than eight years in different capacities. Being passionate about SMEs, he joined the global...